Making message recipients "feel right": how nonverbal cues can increase persuasion.

Abstract in brief

• Nonverbal cues play a crucial role in persuasion by aligning with the recipient's motivational orientation, creating a sense of being "right" or in sync, which enhances the message's effectiveness.
• The study uses regulatory fit theory to show that when nonverbal cues match the recipient's focus (promotion or prevention), they experience a feeling of being "right," leading to more positive attitudes and intentions to act on the message.
• Feeling "right" during this regulatory fit increases the persuasive impact of messages, offering a way to predict and improve when nonverbal cues will enhance persuasion.