Psychol Sci May 2009 PMID 19389130

When intentions go public: does social reality widen the intention-behavior gap?

Peter M Gollwitzer, Paschal Sheeran, Verena Michalski, Andrea E Seifert

Mentions

100
Peak: 4 in Jun 2020
across 7 sources since Feb 2019

Extended reach

530,287
potential audience

Total likes

2,401

Video views

50,576

Mentions per month

Feb 2019 – Oct 2025

Where it's discussed

  • X / Twitter45 posts
  • News23 articles
  • Blogs17 articles
  • YouTube6 videos
  • Facebook5 posts
  • Bluesky2 posts
  • Reddit2 posts

AI synopsis

What people are saying

Discussions reflect a strong interest in understanding how public declarations affect motivation, with several posters citing specific studies like Gollwitzer’s 2009 research, using terms like 'backfire' and 'false sense of accomplishment' that reveal a nuanced view. The tone varies from supportive to cautious, illustrating engagement with both scientific details and practical implications regarding social discussions and goal-setting behaviors.

AgreementModerate agreement

Most discussions recognize the study's findings, with some explicitly citing its conclusions that public declarations of goals can reduce motivation.

InterestHigh interest

The topic sparks high interest, as evidenced by multiple posts referencing the research and sharing related examples, showing curiosity about its implications.

EngagementModerate engagement

Posts include references to scientific articles, personal strategies, and interpretations, indicating moderate but meaningful engagement.

ImpactModerate impact

While some caution against overgeneralizing, several comments highlight how this research influences strategies for goal setting, suggesting a moderate impact.

Abstract in brief

  • When others notice your intentions to develop a certain identity, like becoming a lawyer, it can actually make you less likely to follow through with the behavior, because the recognition gives a false sense of progress.
  • The research, based on Lewinian goal theory and self-completion theory, involved experiments showing that being acknowledged by others reduces the intensity of effort over time and during opportunities to act.
  • This effect is stronger among people committed to their identity goals and can lead to a premature feeling of having already achieved or made progress toward the identity, potentially hindering actual behavioral efforts.]

Top posts

Most liked on X and Bluesky
Patrick Collins
@PatrickAlphaC · X

Goal setting studies: Accountability: https://t.co/irnworNtSU Announcing goals is bad: https://t.co/SAiLeFsB8Q More goal studies: https://t.co/ZSMYf4AjAb

Jan 1, 2023 · 25 likes · 3 shares · 107,963 followers View post →
Latifah Balqis
@lalaterbangg · X

Premature sense of completeness ini dijelaskan dalam sebuah jurnal“When Intentions Go Public Does Social Reality Widen the Intention-Behavior Gap?”. Penelitian dalam jurnal ini dilakukan oleh Gollwitzer, P.M., Sheeran, P., Michalski V. & Seifert, A.E.

Jul 14, 2020 · 24 likes · 2 shares · 5,102 followers View post →
Double A
@Big2xA · X

@_saintcola Unfortunately there's no sexy name for the phenomenon itself, but it has been investigated at least once. https://t.co/VodSmRFMkE tl;dr: "Other people’s taking notice of one’s intentions apparently engenders a premature sense of completeness regarding the goal."

Mar 10, 2022 · 24 likes · 1 share · 949 followers View post →
Nicholas Fabiano, MD
@NTFabiano · X

These findings are from a study in @sage_publishing which examined the implications of other people taking notice of one's identity-related behavioral intentions. https://t.co/UhLAjmZlhK 2/14 https://t.co/r1jslT2eq8

Dec 31, 2024 · 20 likes · 2 shares · 123,334 followers View post →
Swordsfall - An Afropunk sci fantasy IP
@Swordsfall1 · X

The study if you're interested. https://t.co/qrwQiAb4D8

Jan 5, 2020 · 9 likes · 5,982 followers View post →
Dhanush
@gowda_dhanush03 · X

@himanshura_i I'm not sure abt the nazar but there is a research that shows lower chance of accomplishing something if you talk abt it publically "When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?" Author: Peter M. Gollwitzer

Jun 25, 2025 · 6 likes · 92 followers View post →

All mentions

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Understanding and preserving our limits is essential for emotional maturity. When we establish clear boundaries in relationships, we protect our authentic selves and prevent subtle abuse. This video discusses the…

didatics · Jul 23, 2025 23,772 views
F R A N N I E
@franniefrantic · X

@mmt_lvt @HoosierWilliams @hthieblot 2009 study by Peter Gollwitzer in Psychological Science: https://t.co/ONj1YpDKWz

Oct 6, 2025 · 1 like · 1,319 followers View post →
Ebrar Karaca
@ebrar_KRC · X

@labubucirkin @meryemzip Okumak isterseniz makaleyi buraya bırakıyorum. Bununla ilgili birçok kaynak da halihazırda mevcut. Bilimsel olarak beynin ödül mekanizmasını da aktif hale getiriyor zaten https://t.co/W4ZzFuScVO

Aug 27, 2025 · 70 followers View post →
Drawn Out of Water
@meo_joule · X

@shawntifying Interestingly this is backed by research. But there is some context. https://t.co/LaGcnA9eew

Aug 15, 2025 · 2,775 followers View post →
b4️⃣nanyny
@bananyny · X

this might not be merely superstition but could have Psychological basis for example one study "When intentions go public: Does social reality widen the intention-behavior gap?" suggests that telling people you want to do something gives premature feelings of accomplishment https://t.co/CnqwPwyTM4

Aug 15, 2025 · 586 followers View post →
Scott
@UseAIGuy · X

@KevinSzabo14 Peter Gollwitzer’s Research on Goal Setting (2009) agrees with you. I tend to keep new projects to myself for this reason. The results should earn praise, not simply having the goal. https://t.co/3eqgA9SVMt

Jul 9, 2025 · 42 followers View post →
Dhanush
@gowda_dhanush03 · X

@himanshura_i I'm not sure abt the nazar but there is a research that shows lower chance of accomplishing something if you talk abt it publically "When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?" Author: Peter M. Gollwitzer

Jun 25, 2025 · 6 likes · 92 followers View post →
Joel Pedersen
@xxyxxy.com · Bluesky

I remember this from the days of the ceramic astronaut: If someone said they'd love to buy something it was practically a guarantee that that person would not buy it, or anything. See pubmed.ncbi.nlm.nih.gov/19389130/ (stating an intention often drives down the likelihood of fulfilling it).

Jun 13, 2025 · 2 likes · 1 share View post →
Drew Olbrich
@drewolbrich.bsky.social · Bluesky

Prompt: I'm independently developing an iOS app. I post about my work on social media. Based on the 2009 Psychological Science paper "When intentions go public: does social reality widen the intention-behavior gap?", what specific actions should I take to increase rather than decrease my motivation?

Mar 21, 2025 · 1 like View post →
@bc1qa
@4E93C4B107FEA2 · X

RT @NTFabiano: These findings are from a study in @sage_publishing which examined the implications of other people taking notice of one's i…

Jan 1, 2025 · 2 shares · 3,274 followers View post →
Omdeep Pabla
@Omdeep_Pabla · X

RT @NTFabiano: These findings are from a study in @sage_publishing which examined the implications of other people taking notice of one's i…

Dec 31, 2024 · 2 shares · 294 followers View post →
Nicholas Fabiano, MD
@NTFabiano · X

These findings are from a study in @sage_publishing which examined the implications of other people taking notice of one's identity-related behavioral intentions. https://t.co/UhLAjmZlhK 2/14 https://t.co/r1jslT2eq8

Dec 31, 2024 · 20 likes · 2 shares · 123,334 followers View post →
Kenya & Pan African Context
@MataifaYetu · X

@RayDalio Wonder what you think of the published paper by Gollwizzer, Peter M. "When intentions go public: Does social reality widen the intention-behavior gap?" It suggests that making intentions public can lead to a decrease in motivation to work towards the goals.

Jun 11, 2024 · 621 followers View post →
Copyrado
@copyrado · X

@YasinKhan_07 Thanks man. There is literal proof for this https://t.co/Y7OezWWZD1

Mar 15, 2024 · 1 like · 428 followers View post →
Qi Cao, Chargebacks Terminator
@QiLikeCheetah · X

DON’T share your new year resolutions. A 2009 study shows those who share new year resolutions to others are more likely to fail. Sharing resolutions gives dopamine releases similar to that from finishing tasks, leaving folks satisfied and on the couch. https://t.co/lBtUonIzPp

Jan 1, 2024 · 2 likes · 5,623 followers View post →
Chris Castaline (biased 3rd party)
@ChrisCa22560514 · X

@GaintrustMikey Peter M. Gollwitzer, Paschal Sheeran, Verena Michalski, and Andrea E. Seifert titled "When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?" The study found that people who publicly announced their intentions to engage in a new goal behavior were less

Jan 1, 2024 · 171 followers View post →
Black Hat Marketing Exposed
@blackhatmktng · X

@thetrungdao Sharing goals can be a double-edged sword. While it brings accountability, research shows it can also give a false sense of completion, reducing motivation.

Dec 28, 2023 · 642 followers View post →
Lavishq (zk mewmew_ai)
@74v15hq · X

RT @PatrickAlphaC: Goal setting studies: Accountability: https://t.co/irnworNtSU Announcing goals is bad: https://t.co/SAiLeFsB8Q More goal…

Dec 28, 2023 · 3 shares · 239 followers View post →
Matthew Price
@HasidicHero · X

An unexpected realization that’s come with the decades: The more vocal a person is about the virtues of compassion, compromise, & kindness, the less likely it is that their habitual day to day interactions exhibit patience, selflessness & generosity. https://t.co/iVyM8vQpvF

Apr 2, 2023 · 323 followers View post →
Amal
@AmalAlzahrani__ · X

@fahad___zahrani @TU_PharmCollege Books: 1. Power Hour by Adrienne Herbert 2. The Power of Habit by Charles Duhigg 3. Change Your Brain, Change Your Life by Dr. Daniel Amen Papers discussed: 1. https://t.co/KxARFdfzQE 2. https://t.co/FjFRQBbaye 3. https://t.co/xZsB8MCmfv

Jan 21, 2023 · 1 like · 434 followers View post →
donnoh.eth
@donnoh_eth · X

RT @PatrickAlphaC: Goal setting studies: Accountability: https://t.co/irnworNtSU Announcing goals is bad: https://t.co/SAiLeFsB8Q More goal…

Jan 1, 2023 · 3 shares · 6,960 followers View post →
Patrick Collins
@PatrickAlphaC · X

Goal setting studies: Accountability: https://t.co/irnworNtSU Announcing goals is bad: https://t.co/SAiLeFsB8Q More goal studies: https://t.co/ZSMYf4AjAb

Jan 1, 2023 · 25 likes · 3 shares · 107,963 followers View post →
ATIVA
@ativa__ · X

The big upside of telling others about things you are working on/ plan to do is: social accountablity as a tool to increase goal adherence. The big downside: telling others seems to act as a "prereward" making success less likely. https://t.co/4pPup7Qj0a https://t.co/ZX30OZ4OAp

Dec 29, 2022 · 1 followers View post →
Dommsito
@dommsito · X

@ZubyMusic @lawrencekingyo True. This study actually confirmed it: https://t.co/sL5mBAClTQ

Oct 31, 2022 · 1 like · 193 followers View post →
Alisha Aprilia
@alishaprilia · X

So… that quote thing “work hard in silence” is actually based on scientific research? https://t.co/eQB0EBAJse

Jun 15, 2022 · 413 followers View post →
U.S. Detour
@usdetour · X

@hempyhope @asana Referring specifically to going public with intentions. Found the citation: https://t.co/E4kVtCEQos More in this classic from @sivers: https://t.co/DJnKRTqF7B Like @billgates' vaporware to shut out competition that killed trust vs Jobs showing the iPhone when ready to show.

May 19, 2022 · 1 like · 1,632 followers View post →
David Nuñez | Emerging Tech+Humans
@davidnunez · X

Gollwitzer PM, Sheeran P, Michalski V, Seifert AE. When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap? Psychological Science. 2009;20(5):612-618 https://t.co/8K61xSD1Hl

May 17, 2022 · 3 likes · 19,016 followers View post →
Kyle Pullman
@kylepullman · X

@WilsonCusack @transmissions11 I think of this study: https://t.co/eS2AZlVEuO

May 1, 2022 · 1 like · 578 followers View post →
Noggy
@tearial · X

RT @Big2xA: @_saintcola Unfortunately there's no sexy name for the phenomenon itself, but it has been investigated at least once. https:/…

Mar 10, 2022 · 1 share · 167 followers View post →
Double A
@Big2xA · X

@_saintcola Unfortunately there's no sexy name for the phenomenon itself, but it has been investigated at least once. https://t.co/VodSmRFMkE tl;dr: "Other people’s taking notice of one’s intentions apparently engenders a premature sense of completeness regarding the goal."

Mar 10, 2022 · 24 likes · 1 share · 949 followers View post →
Crystal Lee (@crystaljjlee on all platforms)
@crystaljjlee · X

@the_huntswoman Relevant chunk with a study: “The act of announcing what you aim to do to friends and family--and hearing their approval--provides similar satisfaction to achieving the goal, giving you a “premature sense of completeness.’” https://t.co/SrpSo5ZJUu

Jan 16, 2022 · 1 like · 7,614 followers View post →
Tolgahan A.
@tolgahana_303 · X

Sosyal psikolog Peter Gollwitzer'ın bir çalışmasına göre hedeflerinizden başkalarına bahsetmek hedeflerinize ulaşma ihtimalinizi azaltıyor (doi:10.1111/j.1467-9280.2009.02336.x).

Jun 8, 2021 · 48 followers View post →
Tristan Ariel
@KayronDante · X

I'd rather keep projects or goals to myself until they're ready to be announced. Peter Gollwitzer and some other researchers at NYU released a paper in 2009, “When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?" The results were pretty astounding.

Jun 2, 2021 · 235 followers View post →
Diakou
@diakou · X

@Atrophius @DucXPham It is science-backed, although there's a few newer articles recently, I'm not sure if there's a proper meta-analysis available yet due to age of the internet. But what Duc says is very real. https://t.co/hretaqb9fS

Feb 1, 2021 · 8,412 followers View post →
WATB
@WinAtTheBasics · X

@omarakhaddaj @FitFounder https://t.co/4ExmQstMXV On the off chance anyone is interested

Oct 2, 2020 · 54 followers View post →
Sumish
@SumishWoW · X

@heyFL1X https://t.co/GVyU6RVOCv Original study linked in the article: https://t.co/DcNAwObbHL

Sep 30, 2020 · 27 followers View post →
ruishata
@ishatabaru1 · X

RT @lalaterbangg: Premature sense of completeness ini dijelaskan dalam sebuah jurnal“When Intentions Go Public Does Social Reality Widen th…

Jul 14, 2020 · 2 shares · 427 followers View post →
Latifah Balqis
@lalaterbangg · X

Premature sense of completeness ini dijelaskan dalam sebuah jurnal“When Intentions Go Public Does Social Reality Widen the Intention-Behavior Gap?”. Penelitian dalam jurnal ini dilakukan oleh Gollwitzer, P.M., Sheeran, P., Michalski V. & Seifert, A.E.

Jul 14, 2020 · 24 likes · 2 shares · 5,102 followers View post →
مبروك مسيبلي
@Karisma_66 · X

المصدر.. https://t.co/F6sOk3AiIp

Jul 12, 2020 · 3 likes · 158,363 followers View post →
استغفر الله
@mnaww3 · X

RT @alamani010: فهذا الكلام يرضي المخ لدرجه أنه يهمل فكره السعى لتكوين رموز أخرى https://t.co/2quXwCVeuM #ياسر_الحزيمي #اجتماعيون_بلا_وظا…

Jun 9, 2020 · 4 shares · 2,329 followers View post →
أم راشد
@jimL8mNkrHhEH4o · X

RT @alamani010: فهذا الكلام يرضي المخ لدرجه أنه يهمل فكره السعى لتكوين رموز أخرى https://t.co/2quXwCVeuM #ياسر_الحزيمي #اجتماعيون_بلا_وظا…

Jun 9, 2020 · 4 shares · 119 followers View post →
أبشر
@absharoni · X

RT @alamani010: فهذا الكلام يرضي المخ لدرجه أنه يهمل فكره السعى لتكوين رموز أخرى https://t.co/2quXwCVeuM #ياسر_الحزيمي #اجتماعيون_بلا_وظا…

Jun 9, 2020 · 4 shares · 418 followers View post →
ألف
@alamani010 · X

فهذا الكلام يرضي المخ لدرجه أنه يهمل فكره السعى لتكوين رموز أخرى https://t.co/2quXwCVeuM #ياسر_الحزيمي #اجتماعيون_بلا_وظايف7

Jun 9, 2020 · 2 likes · 4 shares · 286 followers View post →
Hasan Emir Yıldırım
@hasaneyldrm · X

when intentions go public does social reality widen the intention-behavior gap?

May 9, 2020 · 2,549 followers View post →
Swordsfall - An Afropunk sci fantasy IP
@Swordsfall1 · X

The study if you're interested. https://t.co/qrwQiAb4D8

Jan 5, 2020 · 9 likes · 5,982 followers View post →
Scey
@Sceylar · X

@dustyfairywings @itsginnydi ... and the "social acknowledgment" in 3 of 4 designs just meant one person looking at your questionare vs not. It's definitely thing to try out but don't design your life according to just this one study. Here's the (supposed) original btw: https://t.co/C8xUrCyQYC

Jan 5, 2020 · 148 followers View post →
Hear 2 Help
@Hear2HelpTO · X

As it turns out, announcing your intentions to the people around you does not increase motivation or accountability, rather it backfires and provides a false sense of accomplishment, in return hindering actual effort Read more about Gollwitzer’s study at: https://t.co/8T1VARwhHW https://t.co/EIcLjNX6o9

Oct 17, 2019 · 15 followers View post →
BibleNewsRadio
@biblenewsradio · X

Did you know... Research suggests that announcing your plans makes you less motivated to accomplish them - Martin Meadows Based on the research from When Intentions Go Public: Does Social Reality Widen the Intention Behavior Gap? Psychological Science

Feb 26, 2019 · 9,369 followers View post →