Cognition October 2010 PMID 20637455

Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea.

Lars Hall, Petter Johansson, Betty Tärning, Sverker Sikström, Thérèse Deutgen

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Mentions

28
Peak: 5 in Jul 2025
across 5 sources since Nov 2020

Extended reach

20,348
potential audience

Total likes

13

Video views

432

Mentions per month

Nov 2020 – Jul 2025

Where it's discussed

  • News9 articles
  • Blogs8 articles
  • X / Twitter7 posts
  • YouTube2 videos
  • Facebook2 posts

AI synopsis

What people are saying

The discussions demonstrate a balanced interest and engagement with the article, with comments like 'Nice video' showing initial appreciation, and references to the study's findings on choice blindness, including phrases like 'even kicks in for dramatically different tastes,' indicating a recognition of the research’s significance in understanding perceptual biases and decision processes.

AgreementModerate agreement

Most posts acknowledge the significance of the study, with some explicitly agreeing on its implications for understanding sensory perception.

InterestModerate interest

Discussions show moderate interest, with posts highlighting the innovative aspect of choice blindness in everyday experiences like tasting jam and smelling tea.

EngagementModerate engagement

Participants reference specific elements of the research, such as dramatic taste similarities and the relevance of choice blindness, indicating active engagement.

ImpactModerate impact

There is a shared view that this research could influence perceptions of decision-making and sensory perception, suggesting a moderate to high impact.

Abstract in brief

  • The study involved setting up a tasting booth where shoppers chose between different jam and tea options, then explained their choices.
  • After the initial choice, the researchers secretly switched the samples, making participants' final choice opposite to their original preference.
  • Most participants didn't notice the switch, showing a high level of choice blindness, even with distinctly different tastes and smells.]

Top posts

Most liked on X and Bluesky
Consciousness - tlab
@conscious_tlab · X

#psy3280 Student presentation by Hannah Mooren on Hall et al. (2010). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition https://t.co/JG6ll3uVi3 via @YouTube

Dec 11, 2024 · 2 likes · 4,707 followers View post →
Consciousness - tlab
@conscious_tlab · X

Paper presentation on Choice blindness for the taste of jam and the smell of tea by Hall et al. https://t.co/RrMfDrGMsh via @YouTube Nice video!

Jul 17, 2025 · 2 likes · 4,707 followers View post →
Consciousness - tlab
@conscious_tlab · X

#psy3280 @NaoTsuchiya Student presentation by Belinda Young on Hall et al. (2010). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition. https://t.co/lTbSMjJw2k via @YouTube

Jul 16, 2025 · 1 like · 1 share · 4,707 followers View post →
Nao Tsuchiya
@NaoTsuchiya · X

RT @conscious_tlab: #psy3280 @NaoTsuchiya Student presentation by Belinda Young on Hall et al. (2010). Magic at the marketplace: Choice bli…

Jul 16, 2025 · 1 share · 4,211 followers View post →
Barry Purcell
@solo1y · X

It even kicks in for dramatically different tastes: https://t.co/dk9K2b4OHy

Nov 30, 2020 · 927 followers View post →
田代雄斗 Yuto Tashiro
@yuto_therapist · X

チョイスブラインドネス ・人間の選択は状況によってころころ変わる ・自らの選択の理由を明確に理解できる人は少ない https://t.co/5EYxYIM1FM

Nov 21, 2023 · 607 followers View post →

All mentions

Consciousness - tlab
@conscious_tlab · X

Paper presentation on Choice blindness for the taste of jam and the smell of tea by Hall et al. https://t.co/RrMfDrGMsh via @YouTube Nice video!

Jul 17, 2025 · 2 likes · 4,707 followers View post →
Aquis Querquennis
@AQuerquennis · X

Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea - ScienceDirect https://t.co/RjBGrvxVzm https://t.co/TiIxNerlgN

Jul 17, 2025 · 46 followers View post →
Nao Tsuchiya
@NaoTsuchiya · X

RT @conscious_tlab: #psy3280 @NaoTsuchiya Student presentation by Belinda Young on Hall et al. (2010). Magic at the marketplace: Choice bli…

Jul 16, 2025 · 1 share · 4,211 followers View post →
Consciousness - tlab
@conscious_tlab · X

#psy3280 @NaoTsuchiya Student presentation by Belinda Young on Hall et al. (2010). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition. https://t.co/lTbSMjJw2k via @YouTube

Jul 16, 2025 · 1 like · 1 share · 4,707 followers View post →
Consciousness - tlab
@conscious_tlab · X

#psy3280 Student presentation by Hannah Mooren on Hall et al. (2010). Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition https://t.co/JG6ll3uVi3 via @YouTube

Dec 11, 2024 · 2 likes · 4,707 followers View post →
田代雄斗 Yuto Tashiro
@yuto_therapist · X

チョイスブラインドネス ・人間の選択は状況によってころころ変わる ・自らの選択の理由を明確に理解できる人は少ない https://t.co/5EYxYIM1FM

Nov 21, 2023 · 607 followers View post →
Barry Purcell
@solo1y · X

It even kicks in for dramatically different tastes: https://t.co/dk9K2b4OHy

Nov 30, 2020 · 927 followers View post →