The discussions reveal widespread appreciation for the Behaviour Change Wheel, especially its COM-B model, with examples showing its use in health interventions, education, and policy design. The tone is often enthusiastic and exploratory, emphasizing the framework's practical relevance and transformative potential in behavioral science.
AgreementModerate agreement
Most discussions acknowledge the usefulness of the Behaviour Change Wheel, especially the COM-B model, indicating general agreement with its value for designing interventions.
InterestHigh interest
Posts show high interest, with many highlighting practical applications and referencing specific elements like the COM-B system and behavior change techniques.
EngagementHigh engagement
Posts reflect deep engagement, including sharing insights, linking to resources, and discussing implications, demonstrating thorough understanding and active involvement.
ImpactHigh impact
There's a strong sense that this framework is influential, with posts calling it a 'game-changer' and emphasizing its relevance across health, education, and behavioral strategies.
Abstract in brief
The paper evaluates existing behaviour change frameworks and introduces a new Behaviour Change Wheel (BCW) that addresses their limitations by providing a comprehensive, coherent model linked to behaviour theories.
The BCW centers on the COM-B system, which identifies three essential elements—Capability, Opportunity, and Motivation—that influence behaviour, with surrounding intervention functions and policies to target these elements.
The new framework was tested in practical settings like tobacco control and obesity interventions, demonstrating reliable application and improved ability to design effective behaviour change strategies.]
If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.
https://t.co/IxUdxXZSRy
May 29, 2022 · 166 likes · 34 shares · 31,749 followersView post →
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Simon Williams
@drsimonwilliams · X
8/ 2nd - resources - too few resources (lack of sick pay, cultural presenteeism, no free testing, narrow vax offer, low-visibility campaigns etc) impairs motivation, self-regulation & ability to perform behaviours
cf. @SusanMichie https://t.co/kQwszIKoNS
Dec 29, 2023 · 47 likes · 8 shares · 2,691 followersView post →
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Charles Ashford
@cashford_ · X
The behaviour change wheel: A new method for characterising and designing behaviour change interventions
Sports nutrition has a pretty solid grasp on the science but what’s next? Applying this knowledge and putting into practice is key
Mar 14, 2020 · 26 likes · 2,602 followersView post →
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WeAHPs
@WeAHPs · X
And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions
https://t.co/rcgDzTvChe
#WeActiveChallenge 6/6 https://t.co/Bkfkt7hQk5
Aug 27, 2019 · 10 likes · 8 shares · 28,527 followersView post →
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Varadha
@varadhar1 · X
@a_basumallick @Sanjay__Bakshi @NeerajMarathe Also worth checking the COM for behaviour change and https://t.co/WXki2YNfOJ the "O behave" pod cast. Frontier of what's to come tommorow.
@LaurenJChristie @TaminaLevy @NatashaLannin @NatashaLannin @LaurenJChristie @TaminaLevy ploting how to increase use of the Behaviour Change Wheel via education at #ishca23 https://t.co/bf0R0noEL5 https://t.co/WJBIBJgdIQ
Mar 23, 2023 · 9 likes · 2 shares · 2,188 followersView post →
The New Year is often seen as a reset, but in 2026 many face fatigue from change, climate anxiety, and an unstable world. This video explores how to imagine and act without burnout, emphasizing resilience and collective…
This study identified seven intervention functions to promote breaking up sitting time at work by targeting capability, opportunity, and motivation, using methods like education, persuasion, and environmental…
Jan 1, 2026 · 1 like · 1 share · 9,078 followersView post →
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THE SALTED SCEPTRE
@RacehorseX · X
• Measure & repeat using COM-B: ensure you have Capability, Opportunity, Motivation — then repeat the tiny action in the same context until automaticity grows. Track tiny wins; they compound.
https://t.co/wWyROif1Ge
Which theories, models, frameworks are your fav, @margaretcrane.bsky.social , @alparkphd.bsky.social ?
My fav, the COM-B…
Michie S, van Stralen MM, West R. The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implement Sci. 2011;6:42.
@PatrickElliott0 Yes, and other efforts by Michie et al to organize systems to describe multiple constructs like COM-B and Wheel etc https://t.co/DOJh9XFzpA
RT @Scrappy94546226: 2. Michie S, Van Stralen MM, West R. The behaviour change wheel: a new method for characterising and designing behavio…
Jun 4, 2024 · 2 shares · 2,236 followersView post →
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Scrappy-aka Harpazo-girl @Harpazo534788
@Scrappy94546226 · X
RT @Scrappy94546226: 2. Michie S, Van Stralen MM, West R. The behaviour change wheel: a new method for characterising and designing behavio…
Jun 4, 2024 · 2 shares · 4,178 followersView post →
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Scrappy-aka Harpazo-girl @Harpazo534788
@Scrappy94546226 · X
2. Michie S, Van Stralen MM, West R. The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implementation science. 2011;6(1):42.
[Behavior Change using PROPAGANDA]
Jun 4, 2024 · 1 like · 2 shares · 4,178 followersView post →
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Ash Paul
@pash22 · X
@Trisha_the_doc @sean9n The behaviour change wheel: A new method for characterising and designing behaviour change interventions
https://t.co/VafIRLQfQB via @SusanMichie et al
Feb 28, 2024 · 1 like · 32,326 followersView post →
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Patrick Elliott, BSc, MPH
@PatrickElliott0 · X
For those interested in the COM-B (Capability, Opportunity, and Motivation Behaviour) model, this is the paper where it was first proposed.
https://t.co/1uefWLqxQT
RT @AndrewJBaillie: @LaurenJChristie @TaminaLevy @NatashaLannin @NatashaLannin @LaurenJChristie @TaminaLevy ploting how to increase use of…
Mar 23, 2023 · 2 shares · 1,137 followersView post →
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Dr Natasha Lannin
@NatashaLannin · X
RT @AndrewJBaillie: @LaurenJChristie @TaminaLevy @NatashaLannin @NatashaLannin @LaurenJChristie @TaminaLevy ploting how to increase use of…
Mar 23, 2023 · 2 shares · 3,474 followersView post →
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Andrew Baillie
@AndrewJBaillie · X
@LaurenJChristie @TaminaLevy @NatashaLannin @NatashaLannin @LaurenJChristie @TaminaLevy ploting how to increase use of the Behaviour Change Wheel via education at #ishca23 https://t.co/bf0R0noEL5 https://t.co/WJBIBJgdIQ
Mar 23, 2023 · 9 likes · 2 shares · 2,188 followersView post →
Feb 3, 2023 · 5 likes · 1,744 followersView post →
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Alex Quigley
@AlexJQuigley · X
5. ‘The Behaviour Change Wheel: A New Method for Designing & Characterising Behaviour Change Interventions’, by Prof. @SusanMichie et al.
Teachers improving is specific to the classroom, but we can learn lots from evidence on ‘behaviour change‘.
https://t.co/8mi1zmLIZO
/6
Jan 22, 2023 · 7 likes · 3 shares · 85,790 followersView post →
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Professor Susan Michie
@SusanMichie · X
RT @kathleen_ryan33: @danielrlittle Some behavioural science frameworks have guidance on how to develop/implement behaviour change interven…
Dec 12, 2022 · 1 share · 36,662 followersView post →
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Kathleen Ryan
@kathleen_ryan33 · X
@danielrlittle Some behavioural science frameworks have guidance on how to develop/implement behaviour change interventions at the societal as well as individual level, i.e., Behaviour Change Wheel. I’m surprised it’s not cited in the article as it’s quite relevant: https://t.co/MmpCSuoQq8
Nov 29, 2022 · 3 likes · 1 share · 918 followersView post →
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Dr Danielle D'Lima
@DLima_Psyc · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Nov 3, 2022 · 12 shares · 415 followersView post →
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Alison Rodriguez
@ARodriguez339 · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Nov 3, 2022 · 12 shares · 548 followersView post →
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Lucy Gdnr (She/her)
@LucyGardinerPT · X
3/3 Characterising and designing behaviour change interventions (Mitchell et al., 2011)
https://t.co/u7aIHwhEPX
#HKR6360 #knowledgetranslation @MemorialHKR @MUNMOHS @gradstudies The Behaviour Change Wheel: a new method for characterising and designing behaviour change interventions https://t.co/GfkPRjJGoX https://t.co/xk768zsGaY
#sdingov @judewebby got help from Behavioural Insights Unit in their dept (recommended, made sure they did things correctly), and recommended COM-B (capability, opportunity, motivation - behaviour) - to get change, you need to think about all 3 elements) https://t.co/EMzlhMbTUV
Sep 29, 2022 · 1 like · 4,605 followersView post →
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Dr Nikita Rowley
@nikitarowley · X
RT @DrCarolPercy: On @MScHealthPsych we have journal club right now, exploring this groundbreaking paper by @SusanMichie and her colleagues…
On @MScHealthPsych we have journal club right now, exploring this groundbreaking paper by @SusanMichie and her colleagues.
https://t.co/EnqujF36Ly
#HealthPsychology
5/6 "At a minimum, behavioral change requires appropriate motivation, capability, and opportunity; the absence of any one of these will undermine efforts (the COM-B model)...." [https://t.co/WclWxin7fr]
Error 4 Audience: Make sure you have included everyone who needs to know - this should also include people who could look at resources and determine if there are capability, opportunity or motivational issues. See https://t.co/yyFDPlpqwr
@an1eth If that is the conclusion you arrived at, that’s great!
Just wanted to add
Based on the Behavior Change Wheel, meta-analysis of all existing studies around behavior change, 3 factors of a behavior are capability, motivation & opportunity https://t.co/BSsObEK8xD
Hope it helps!
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 623 followersView post →
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Mitosis
@fortunapost · X
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 199 followersView post →
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Tim
@Gbfan42 · X
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 479 followersView post →
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Jette Burner
@JetteBurner · X
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 1,852 followersView post →
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MetalStorm2000
@MetalStorm2000 · X
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 1,448 followersView post →
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oxyGIN
@oxyGINnT · X
RT @YakkStack: If you want to see more on the Behavior Change Wheel, you can check out the following link and dive into it a little more.…
May 31, 2022 · 34 shares · 633 followersView post →
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No Devotion
@NoDevotion1 · X
@ArianePasch
Bin auf eine Arbeit gestossen, die Dich auch interessieren könnte!
"The behaviour change wheel: A new method for
characterising and designing behaviour change
interventions"
https://t.co/yIi7rSxuns
RT @DipeshGopal: Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox…
May 29, 2022 · 7 shares · 11,172 followersView post →
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Paco Camarelles
@pcamarelles · X
RT @DipeshGopal: Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox…
May 29, 2022 · 7 shares · 2,390 followersView post →
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Professor Susan Michie
@SusanMichie · X
RT @DipeshGopal: Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox…
May 29, 2022 · 7 shares · 36,662 followersView post →
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Robert West
@robertjwest · X
RT @DipeshGopal: Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox…
May 29, 2022 · 7 shares · 11,179 followersView post →
DT
Dr Jonathon Tomlinson
@mellojonny · X
RT @DipeshGopal: Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox…
May 29, 2022 · 7 shares · 13,562 followersView post →
DG
Dipesh Gopal
@DipeshGopal · X
Important to note that this is difficult to achieve, no silver bullets.
It's more about having more tools in the toolbox than re-inventing wheels.
@SusanMichie @maartje_stralen @robertjwest write in @ImplementSci: https://t.co/Yn5GYNi1mX https://t.co/Bowuzv77z8
May 29, 2022 · 5 likes · 7 shares · 2,652 followersView post →
May 23, 2022 · 4 likes · 31,749 followersView post →
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Ignacio uman
@Inox94 · X
@BradSpellberg -testing/diagnostic stewardship guidelines and champion driven team
-test order restriction (authorized by champion)
-providing test price info to docs
- Use social behaviour framework
https://t.co/7ddyz2Vahh
https://t.co/65BdABobfw
https://t.co/BnVKHDg2EW
@jsm2334 @eneldiluvio @x_Roxx_x Jeff.
You were duped.
I want you to read something that will help you realize this, it's some of my research for my next substack.
The quicker you come to terms with this, the better you will be for it.
https://t.co/lkdFG6KmrH
Trying to change behavior?
Try the COM-B framework:
1. Capability - can you do it?
2. Opportunity - will something facilitate/prompt it?
3. Motivation - do you want to do it?
The more you have, the more likely you are to get the desired behavior.
https://t.co/YVraFuHIZZ https://t.co/nZl4Mc9psz
Anyone in clinic knows that lifestyle change is not as simple as telling someone to just 'do it'...
Thought this paper may be of interest: https://t.co/GTgy8GbIqC https://t.co/kEllFGtqDG
May 4, 2022 · 3 likes · 1 share · 2,043 followersView post →
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SciComm Club by @TheSharedScope
@SciCommClub · X
RT @annieislaurie: @SciCommClub A bit more of a weighty read but COM-B, behaviour change wheel & taxonomy of behaviour change techniques is…
@SciCommClub A bit more of a weighty read but COM-B, behaviour change wheel & taxonomy of behaviour change techniques is also v useful for health comms that has an impact https://t.co/GqtARFsXR9 @ruth_dale does some great training on behaviour change marketing #SciCommClub
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 24, 2022 · 12 shares · 11,179 followersView post →
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David Conroy
@conroylab · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 2,906 followersView post →
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Dr. #ResearchLiteracy
@Research_Lit · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 1,251 followersView post →
TM
Trevor McCarthy ❤️
@MrTrevMcCarthy · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 619 followersView post →
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Dr Rory McGill
@KitanaValentine · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 989 followersView post →
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OpenSci Talk
@OpenSciTalk · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 4,073 followersView post →
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BehChangeBot
@BotBeh · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 438 followersView post →
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Open Science
@_open_science_ · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 11,773 followersView post →
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Campbell Gemmell
@GoldishCJ · X
RT @SusanMichie: Tweeps, the answer is always YES! #OpenScience. Just cite correctly. Everyday I get requests to use images of COM-B or th…
Mar 23, 2022 · 12 shares · 1,432 followersView post →
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Edward Hill
@EdMHill · X
COM-B model of behaviour. Widely used to identify what needs to change in order for a behaviour change intervention to be effective. 4/23
https://t.co/tNjyCM1Th9
Nov 2, 2021 · 3 likes · 1,207 followersView post →
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SAAD BUKHARI
@saadulh7 · X
RT @MarcBracke: The behaviour change wheel: A new method for characterising and designing behaviour change interventions | Implementation S…
Aug 18, 2021 · 2 shares · 383 followersView post →
CN
Christian Nawroth
@GoatsThatStare · X
RT @MarcBracke: The behaviour change wheel: A new method for characterising and designing behaviour change interventions | Implementation S…
Aug 17, 2021 · 2 shares · 5,699 followersView post →
MB
Marc Bracke
@MarcBracke · X
The behaviour change wheel: A new method for characterising and designing behaviour change interventions | Implementation Science | Full Text https://t.co/MqO04Q2alg
Aug 17, 2021 · 8 likes · 2 shares · 5,439 followersView post →
CC
Camilla Carroll
@CamillaCarrol10 · X
The Behaviour Change Wheel: a new method for characterising and designing behaviour change interventions on @ResearchGate: https://t.co/eiQddl5ELm
@a_basumallick @Sanjay__Bakshi @NeerajMarathe Also worth checking the COM for behaviour change and https://t.co/WXki2YNfOJ the "O behave" pod cast. Frontier of what's to come tommorow.
RT @tmiket: The behaviour change wheel: A new method for characterising and designing behaviour change interventions https://t.co/xACQmdqEZ…
Dec 17, 2020 · 3 shares · 438 followersView post →
AA
Amy Acherman
@aacherm · X
RT @tmiket: The behaviour change wheel: A new method for characterising and designing behaviour change interventions https://t.co/xACQmdqEZ…
Dec 17, 2020 · 3 shares · 223 followersView post →
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Mike Taylor
@tmiket · X
The behaviour change wheel: A new method for characterising and designing behaviour change interventions https://t.co/xACQmdqEZ1 https://t.co/AIAnX3YHGB
Dec 17, 2020 · 5 likes · 3 shares · 14,918 followersView post →
The behaviour change wheel: A new method for characterising and designing behaviour change interventions
Sports nutrition has a pretty solid grasp on the science but what’s next? Applying this knowledge and putting into practice is key
Mar 14, 2020 · 26 likes · 2,602 followersView post →
KE
Kerry Eldridge
@KerryEldridge1 · X
RT @frazerunderwood: The behaviour change wheel: A new method for characterising and designing behaviour change interventions | Implementat…
Feb 24, 2020 · 1 share · 3,004 followersView post →
DR
Dr Frazer Underwood RN
@frazerunderwood · X
The behaviour change wheel: A new method for characterising and designing behaviour change interventions | Implementation Science | Full Text https://t.co/9fz3RrY917
Feb 24, 2020 · 2 likes · 1 share · 3,095 followersView post →
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Sharon Gradwell
@gradwell_sharon · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 28, 2019 · 8 shares · 287 followersView post →
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Barnsley Hospital AHPs
@AhpsBarnsley · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 28, 2019 · 8 shares · 1,212 followersView post →
EP
Emma Pope
@Popey1986 · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 28, 2019 · 8 shares · 818 followersView post →
DH
Dr Joanne Fillingham she/her/hers
@jkfillingham · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 28, 2019 · 8 shares · 8,224 followersView post →
KK
Katrina Kennedy
@katrinaKenn_AHP · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 27, 2019 · 8 shares · 1,583 followersView post →
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physiotalk
@physiotalk · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 27, 2019 · 8 shares · 37,209 followersView post →
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Teresa Chinn MBE RN QN
@AgencyNurse · X
RT @WeAHPs: And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions…
Aug 27, 2019 · 8 shares · 22,058 followersView post →
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WeAHPs
@WeAHPs · X
And last for today - The behaviour change wheel: A new method for characterising and designing behaviour change interventions
https://t.co/rcgDzTvChe
#WeActiveChallenge 6/6 https://t.co/Bkfkt7hQk5
Aug 27, 2019 · 10 likes · 8 shares · 28,527 followersView post →
MD
Mark McIntyre, Pharm.D
@ASP_Mark · X
@katypedersen as discussed. Probably works for raising kids too.
The behaviour change wheel: A new method for characterising and designing behaviour change interventions https://t.co/y97frjTHUp #impsci
✨ ✨ ¡Así es! Desde ahora extendemos un nuevo servicio que ayudará a estudiantes, profesionales y grandes proyectos de intervención alimentaria nutricional... y ...
https: //doi.org/10.1186/1748-5908-6-42 van Berkel-van Hoof, L., Hermans, D., Knoors, H., & Verhoeven, L. (2019). Effects of Signs on Word Learning by ...
The Behaviour Change Wheel - A New Method For Characterising ...
News
of Health and Clinical Excellence's guidance on reducing obesity. Conclusions https://implementationscience.biomedcentral.com/articles/10.1186/1748-5908-6-42 2/ ...
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