June 2015 PMID 25250778

Higher media multi-tasking activity is associated with smaller gray-matter density in the anterior cingulate cortex.

Kep Kee Loh, Ryota Kanai

Mentions

72
Peak: 6 in May 2025
across 9 sources since Oct 2015

Extended reach

216,646
potential audience

Total likes

43

Video views

23

Mentions per month

Oct 2015 – Dec 2025

Where it's discussed

  • X / Twitter25 posts
  • News14 articles
  • Facebook10 posts
  • Instagram8 posts
  • TikTok7 posts
  • Blogs3 articles
  • LinkedIn2 posts
  • Reddit2 posts
  • YouTube1 videos

AI synopsis

What people are saying

The group of discussions collectively shows high agreement and interest, with many participants highlighting the study’s implications for mental health and cognitive function, using tone and keywords like 'mental price,' 'lower brain density,' and 'impact,' which reflect concern and curiosity about the research's real-world effects. Some comments, such as those mentioning educational settings and emotional regulation, illustrate how readers connect the findings to broader societal issues, indicating a moderate but meaningful level of engagement and perceived impact.

AgreementStrong agreement

Most discussions acknowledge and support the findings that media multitasking negatively affects brain structure, particularly in areas related to cognition and emotion.

InterestHigh interest

The discussions show a keen interest in the topic, with contributors emphasizing its relevance to cognitive health and social behavior.

EngagementModerate engagement

Posts vary from superficial mentions to deeper reflections on implications, such as mental health and educational practices.

ImpactModerate impact

The shared discussions suggest a recognition of the potential significance of the research on daily habits and well-being, though some remain speculative.

Abstract in brief

  • Higher media multitasking is linked to reduced gray matter density in the anterior cingulate cortex (ACC), a brain region involved in cognitive and emotional regulation.
  • People who engage more frequently in media multitasking tend to perform worse on tasks requiring cognitive control and show more socioemotional challenges.
  • The study suggests a connection between media multitasking habits and brain structure changes, but it doesn't clarify whether multitasking causes these brain differences or vice versa.

Top posts

Most liked on X and Bluesky
こぐにー|心理学
@s_ss_123_ · X

@maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of Sciences, 117(12), 6463–6471 Higher Media Multi-Tasking Activity Is Associated with Smaller Gray-Matter Density in the Anterior Cingulate Cortex:Kep Kee Loh, Ryota Kanai

May 5, 2025 · 20 likes · 4 shares · 57,084 followers View post →
Enrique Casillas
@QuiqueCasillas · X

Imaginen las condiciones en que profesores y estudiantes estamos trabajando en este momento: dispersión, compleja situación emocional, crisis... (El estudio es “Higher media multi-tasking activity is associated with smaller gray-matter density in the anterior cingulate cortex”)

Oct 24, 2020 · 6 likes · 947 followers View post →
Dr Michael Mol
@DrMichaelMol · X

#Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Sep 9, 2022 · 3 likes · 23,510 followers View post →
Dr Michael Mol
@DrMichaelMol · X

Media multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Nov 18, 2019 · 2 likes · 23,510 followers View post →
Dr Michael Mol
@DrMichaelMol · X

Media multitaskers play a mental and social price. Multitaskers have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Nov 15, 2021 · 2 likes · 1 share · 23,510 followers View post →
上野徹
@ueno_toru421 · X

@chempingm 英国のサセックス大学が引用されがちなんでこの辺ですかね https://t.co/M2sol0cbmx https://t.co/RcEnMvqr57

Apr 2, 2023 · 2 likes · 764 followers View post →

All mentions

Call me Achlys (/ˈæklɪs/) ☭
@TooQueer4you · X

@alicecrisedeid Achei algumas coisas, principalmente relacionado a redes sociais. Os danos são mais vinculados à cognição social, memória e atenção, não danificam diretamente a função executiva como as IAs, mas tb tem um dano laboral e acadêmico. https://t.co/jWpeO7DZjS https://t.co/bcxoVmKNxZ

Jul 3, 2025 · 96 followers View post →
濵村純平/Jumpei Hamamura
@JNP48000 · X

RT @s_ss_123_: @maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of S…

May 6, 2025 · 4 shares · 1,201 followers View post →
Ota Hirofumi
@hrfmjp · X

RT @s_ss_123_: @maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of S…

May 5, 2025 · 4 shares · 5,909 followers View post →
創代 つくる@創作関係 総合雑多アカウント:RTいいね引用マン
@CreaTuberose · X

RT @s_ss_123_: @maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of S…

May 5, 2025 · 4 shares · 863 followers View post →
Naotaka Uzawa/鵜澤 尚高
@lakeside3000200 · X

RT @s_ss_123_: @maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of S…

May 5, 2025 · 4 shares · 1,196 followers View post →
こぐにー|心理学
@s_ss_123_ · X

@maverick_am_i Madore, K. P., & Wagner, A. D. (2020). "Multicosts of Multitasking", Proceedings of the National Academy of Sciences, 117(12), 6463–6471 Higher Media Multi-Tasking Activity Is Associated with Smaller Gray-Matter Density in the Anterior Cingulate Cortex:Kep Kee Loh, Ryota Kanai

May 5, 2025 · 20 likes · 4 shares · 57,084 followers View post →
餌缶
@Esa_can_dume · X

@s_ss_123_ マルチタスクで脳が小さくなるとしている根拠を教えていただけないでしょうか? 以下の文献ではマルチタスク行動が多い人ほど前体上皮質の灰白質密度が低い、認知機能が低いとは記載されていましたが原因か結果かは結論付けられていないと思います。 https://t.co/P3vgQNa17V https://t.co/0aPy6u02ko

May 5, 2025 · 1 like · 350 followers View post →
THIS GUY FIT
@ThisdadfitFit · X

Multitasking will hurt your mental health: https://t.co/IjXbVmGtZ6

Feb 27, 2024 · 57 followers View post →
上野徹
@ueno_toru421 · X

@chempingm 英国のサセックス大学が引用されがちなんでこの辺ですかね https://t.co/M2sol0cbmx https://t.co/RcEnMvqr57

Apr 2, 2023 · 2 likes · 764 followers View post →
Dr Michael Mol
@DrMichaelMol · X

#Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Sep 9, 2022 · 3 likes · 23,510 followers View post →
Victor Symons
@VictorSymons · X

RT @DrMichaelMol: Media multitaskers play a mental and social price. Multitaskers have lower #brain density in areas responsible for cognit…

Nov 15, 2021 · 1 share · 243 followers View post →
Dr Michael Mol
@DrMichaelMol · X

Media multitaskers play a mental and social price. Multitaskers have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Nov 15, 2021 · 2 likes · 1 share · 23,510 followers View post →
████ █████ ⁜
@Idl3 · X

Higher Media Multi-Tasking Activity Is Associated with Smaller Gray-Matter Density in the Anterior Cingulate Cortex https://t.co/KlmONCrVK0

Jul 30, 2021 · 1,358 followers View post →
camille faglia
@angelnevergod · X

p ler amanha pq vou apgar em 10 mintuso https://t.co/Xwl6c7hNID

Jun 26, 2021 · 1 like · 29 followers View post →
Dr Michael Mol
@DrMichaelMol · X

#Media #multitaskers play a mental price, in that multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Apr 21, 2021 · 1 like · 23,510 followers View post →
Enrique Casillas
@QuiqueCasillas · X

@SamVGatica Creo que estamos emocionados con la innovación más que con una pedagogía basada en la evidencia, estoy totalmente de acuerdo contigo. El link es: https://t.co/W33WCQJr16

Oct 24, 2020 · 1 like · 947 followers View post →
Enrique Casillas
@QuiqueCasillas · X

Imaginen las condiciones en que profesores y estudiantes estamos trabajando en este momento: dispersión, compleja situación emocional, crisis... (El estudio es “Higher media multi-tasking activity is associated with smaller gray-matter density in the anterior cingulate cortex”)

Oct 24, 2020 · 6 likes · 947 followers View post →
Robin Hyman
@rob_hyman · X

@sorrel_roberts Excessive media-multitasking does that, apparently. https://t.co/dIUOLRMo8g

Sep 18, 2020 · 64 followers View post →
Dr Michael Mol
@DrMichaelMol · X

#Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Sep 11, 2020 · 1 like · 23,510 followers View post →
Dr Michael Mol
@DrMichaelMol · X

Media multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Nov 18, 2019 · 2 likes · 23,510 followers View post →
Natalie Glinister
@NatMatters · X

RT @DrMichaelMol: #Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive a…

Apr 10, 2019 · 2 shares · 520 followers View post →
Brian
@Jaggie1947 · X

RT @DrMichaelMol: #Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive a…

Apr 10, 2019 · 2 shares · 754 followers View post →
Dr Michael Mol
@DrMichaelMol · X

#Media #multitaskers play a mental price. Multitaskers can have lower #brain density in areas responsible for cognitive and emotional control https://t.co/wqq8JsTgfc

Apr 10, 2019 · 1 like · 2 shares · 23,510 followers View post →
Jen Y. Lamb, PhD
@jenylamb · X

Interesting paper on media #multitasking and potential impact on cognitive function. I’m always looking for data that show students why they should focus on “being here, in class”, and these results might provoke an interesting discussion. https://t.co/RuXQcfvCI8

Mar 3, 2019 · 1 like · 2,391 followers View post →
スピナ(フクナガ)
@nagagutsu_af · X

マルチタスクが悪影響とされる根拠の論文 https://t.co/RKaNxy9kfT

Feb 2, 2019 · 1 like · 275 followers View post →
《脑力赋能》 | PDF
News

doi:10.1371/journal.pone.0003566. [38] Scholz, J, Klein, MC, et al. Training ... 0106698. [11] Allen, D. Getting Things Done: The Art of Stress-Free ...

Dec 15, 2025 View →
Gabrielle Wilcox, Frank P. MacMaster, Erica Makarenko - Cognitive ...
News

https://doi.org/10.1371/journal.pone .0040334. Bialystok, E., & Viswanathan ... 0106698. Loh, K. K., & Kanai, R. (2016). How has the internet reshaped ...

Dec 15, 2025 View →
Brian Boxer Wachler - Influenced - The Impact of Social Media On ...
News

9 (September 24, 2014), https://journals.plos.org/ plosone/article?id=10.1371/journal.pone.0106698. 256 NOTES. 13. Mona Moisala, Viljami Salmela, Emma Salo ...

Dec 15, 2025 View →
Yoga Nidra For Complete Relaxation and Stress Relief by Lusk ...
News

10.1371/journal .pone.0106698. Lusk, Julie. 1998. Desktop Yoga. New York: Penguin Putnam Inc. ———. 2004. Wholesome Energizers CD/MP3 with Cultivate the ...

Dec 15, 2025 View →
Rolf Dobelli - Ne Olvass Híreket! | PDF
News

10.1371/journal.pone.0106698. Az elülső cinguláris kéreghez lásd https://en.wikipedia.org/wiki/Anterior_cingulate_cortex. A hírek hamis hírnevet hoznak ...

Dec 15, 2025 View →
kmutt caps: บริการปรึกษาและจิตวิทยา มจธ. - Facebook
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask. May be an image of text that ...

Dec 15, 2025 View →
เวทีจิตตปัญญาเสวนา ครั้งที่ 82 “Inner Development Goals: ยั่งยืนจาก ...
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask. May be an image of text that ...

Dec 15, 2025 View →
Skribans Strength, Performance and Nutrition - Facebook
Facebook

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a skill. Save this ...

Dec 15, 2025 View →
Fpsyg 12 623643 | PDF | Attention | Psychology
News

doi: 10.1371/journal.pone.0106698 impairments in a German probability sample. Media Psychol. 20, 90–115. Lopez, R. B., Heatherton, T. F., and Wagner ...

Dec 15, 2025 View →
Practically Minded 2015 | PDF | Autism Spectrum | Autism
News

doi:10.1371/journal.pone.0106698. LSC (2008) Statement of Priorities - Better Skills, Better Jobs, Better Lives. The Learning and Skills Council's priorities ...

Dec 15, 2025 View →
Social Media Usage and Development of Psychiatric Disorders in ...
News

doi: 10.1371/journal.pone.0069841 performance and mental health. Acta ... PLoS ONE. (2014) 9:e106698. doi: 10.1371/journal.pone.0106698 Conflict of Interest: The ...

Dec 15, 2025 View →
Fcogn 02 1203077 | PDF | Executive Functions | Decision Making
News

doi: 10.1371/journal.pone.0106698. Hill, R. L., Ford, W. R., and Farreras, I. G. (2015). Real conversations with artificial intelligence: a comparison ...

Dec 15, 2025 View →
If You Feel 'Off' This Time of Year, It's Probably Cognitive Overload ...
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Dec 3, 2025 View →
You know that moment when you're meant to be getting on with a ...
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Dec 1, 2025 View →
Two seconds decide everything. Not because humans lost focus, but ...
LinkedIn

https://doi.org/10.1371/journal.pone.0106698 ⁷ Kobayashi, Kei; N. Oishi; S. Yoshimura; T. Ueno; T. Miyagi; T. Murai; and H. Fujiwara ...

Nov 25, 2025 View →
Why cant you focus?
Instagram

Source: Journal of Experimental Psychology, November 2025 | Stanford Attention Lab ... PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this ...

Nov 21, 2025 View →
Why Multitasking Is a Myth (and What It Does to Your Brain) We've ...
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Nov 14, 2025 View →
Most people drink coffee for the energy boost... But research now ...
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Nov 2, 2025 View →
Discover How Your Brain Actually Works: The Hidden Superpower ...
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Oct 25, 2025 View →
Por aquí les dejo este estudio interesante , que arroja resultados ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Sep 13, 2025 View →
Señales que podrían indicar, que estás siendo víctima de maltrato ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Sep 2, 2025 View →
Las multitareas , podrían afectar nuestros procesos de atención ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Aug 28, 2025 View →
La finta multitasking: come gli scienziati scoprono che non funziona
Instagram

PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened your eyes, share it with someone who still thinks multitasking is a ...

Aug 27, 2025 View →
La ansiedad puede estar encubriendo miedos, inseguridades y una ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Aug 23, 2025 View →
Videos de tuapoyopsicologico (@tuapoyopsicologico) con “sonido ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Aug 15, 2025 View →
Algunas veces nos cuesta elegir personas que nos brinden paz, y ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Aug 14, 2025 View →
Prevención y autocuidado, tienen que ser nuestra prioridad ante la ...
TikTok

... journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698 Soy tu apoyo psicológico y estoy aquí para ayudarte ! #saludmental ...

Aug 10, 2025 View →
Cognitive - Many people believe that multitasking helps them work ...
Facebook

doi: 10.1371/journal.pone. 0106698. PMID: 25250778; PMCID: PMC4174517. Middlebrooks CD, Kerr T, Castel A... See more. apa.org. Multitasking ...

Jul 11, 2025 View →
Your brain is basically the world's most advanced supercomputer ...
Instagram

May be an image of newspaper. Photo by Kwik Formulas on November ... PMID: 25250778 | DOI: 10.1371/journal.pone.0106698 If this opened ...

Jul 4, 2025 View →
ทำหลายอย่างพร้อมกัน ดีกับเราจริงๆหรอ นักศึกษามจธ.ติดต่อพูดคุยกับนัก ...
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask · No photo ...

Apr 29, 2025 View →
ห้องสมุดประชาชนอำเภอขามทะเลสอ - Facebook
Facebook

... 10.1371/journal.pone.0106698 ที่มา : นักจิตวิทยาการปรึกษา. May be an image of text that says 'そしき มองโลกผ่านบุม · สกร.อำเภอขามทะเลสอ จังหวัด ...

Apr 20, 2025 View →
Journaling - Facebook
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask | Facebook ...

Apr 20, 2025 View →
หลาย คน แก้ ปัญหา “งาน ท่วม หัว” ด้วย การ พยายาม ทำ หลาย สิ่ง ใน เวลา ...
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask. Log in.

Apr 20, 2025 View →
Kaew Sohot - Kaew Sohot added a new photo. - Facebook
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask · May be an ...

Apr 18, 2025 View →
How to Break Free From Brain Fog and Digital Overload ...
Blogs

https://doi.org/10.1371/journal.pone.0106698. Rich, M. (2019). Screen Time and the Brain. Harvard Medical School. Retrieved from hms.harvard ...

Sep 15, 2024 View →
Technology and Your Intuition | Psychology Today United Kingdom
Blogs

https://doi.org/10.1371/journal.pone.0106698. Rich, M. (2019). Screen Time and the Brain. Harvard Medical School. Retrieved from https://hms ...

Jun 26, 2024 View →
The Hidden Cost of a Smartphone, Effects on Cognitive Control ...
News

https://doi. org/10.1371/journal.pone.0106698 PMID: 25250778 29. Katayama J, Polich J. Stimulus context determines P3a and P3b ...

Nov 17, 2022 View →
Due to our limited cognitive bandwidth and our current ... - LinkedIn
LinkedIn

doi: 10.1371/journal.pone.0106698. PMID: 25250778; PMCID: PMC4174517. Like · Reply. 1 Reaction. To view or add a comment, sign in. Explore ...

Feb 18, 2022 View →
CMV: Phone addiction is not a problem : r/changemyview
Reddit

https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698. Now, the research is still preliminary, still correlational, and ...

Jan 2, 2021 View →
The Truth About Multitasking. A scientific treatise on the topic. | by ...
News

doi:10.1371/journal.pone.0106698. [4] Jones, Keith and Schambach, Thomas, “Student Perspectives On Multitasking” (2009). 2009 Proceedings. 23 ...

Apr 8, 2019 View →
ศูนย์จิตตปัญญาศึกษา มหาวิทยาลัยมหิดล - ดำเนินชีวิตอย่างมีสติ (Minful ...
Facebook

... 10.1371/journal.pone.0106698 #จิตวิทยา #สุขภาพจิต #ปรึกษานักจิตวิทยา #counseling #นักจิตวิทยาการปรึกษา #นักจิตวิทยา #multitask · May be an ...

Mar 29, 2019 View →
Get out of your Skinner box. The long-term effects of multitasking | by ...
News

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0106698. PS: I write about being a better engineer every week. You should ...

Mar 19, 2016 View →
Is Technology Making Us Dumb And Numb?
News

Multitasking reduces gray matter density in the area of the brain called the Anterior Cingulate Cortex (ACC). Susan Greenfield, a brilliant ...

Nov 29, 2015 View →
Rough collection of studies on the effects of internet use : r/nosurf
Reddit

... 0106698 http://www.techtimes.com/articles/16468/20140925/using ... 10.1371/journal.pone.0057831. Excerpts from study or reports ...

Oct 21, 2015 View →
Brain scans reveal 'gray matter' differences in media multitaskers ...
News

PLoS ONE, 2014; 9 (9): e106698 DOI: 10.1371/journal.pone.0106698. Cite This Page: MLA; APA; Chicago. University of Sussex. "Brain scans reveal ...

Sep 24, 2014 View →
Brain Scans Reveal Gray Matter Differences in Media Multitaskers ...
Blogs

Published online September 24 2014 doi:10.1371/journal.pone.0106698 ... 10.1371/journal.pone.0106698. Share this Neuroscience News. Join our ...

Sep 24, 2014 View →