An evidence-based approach to an ancient pursuit: systematic review on converting online contact into a first date.

Abstract in brief

• This review analyzes psychological, sociological, and behavioral studies to identify what online activities and behaviors increase the chances of converting electronic communication into face-to-face dates, using data from 86 studies out of an initial pool of 3938 citations.
• Key factors include having an appealing screen name, attractive profile pictures, honest and humorous profile descriptions, and personalized, brief message invitations that show genuine interest; successful online interactions often involve reciprocal self-disclosure, mimicry, and early transition to in-person meetings.
• The findings suggest that applying principles from attraction and persuasion research, such as authenticity, humor, and timely moves to in-person contact, can improve the effectiveness of online dating strategies.]