June 2018 PMID 29432916

E-cigarette advertising exposure in e-cigarette naïve adolescents and subsequent e-cigarette use: A longitudinal cohort study.

Deepa Camenga, Kevin M Gutierrez, Grace Kong, Dana Cavallo, Patricia Simon, Suchitra Krishnan-Sarin

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Mentions

Peak: 3 in May 2021

across 4 sources since Aug 2019

Extended reach

44,068

potential audience

Total likes

Video views

113

Mentions per month

Aug 2019 – Oct 2021

Where it's discussed

News12 articles
X / Twitter4 posts
Facebook3 posts
YouTube1 videos

AI synopsis

What people are saying

This collection of discussions clearly reflects high interest and agreement with the research, as seen in references to the Yale TCORS team and their findings on Facebook advertising's strong influence, with tone combining analysis and concern about social media's role in adolescent e-cigarette use.

AgreementStrong agreement

Most discussions recognize the importance of social media influence highlighted by the study, indicating strong support for its findings.

InterestHigh interest

The posts demonstrate high curiosity about the research, with mentions of specific data sources and findings, reflecting genuine engagement.

EngagementHigh engagement

Several posts delve into the methodology and implications, such as references to the Connecticut youth dataset and the Yale TCORS team, showing deep analysis.

ImpactHigh impact

The discussions emphasize the significance of social media's influence on adolescent behavior, with language like 'more influential' and 'significant impact' underscoring perceived importance.

Abstract in brief

The study found that exposure to e-cigarette advertising on social media platforms like Facebook significantly increased the chances of adolescents trying e-cigarettes later, especially among those who hadn't used them before.
In contrast, advertising through traditional media such as TV, radio, magazines, or in retail stores did not show a significant impact on future e-cigarette use in this study.
Factors like being older, white, and already smoking cigarettes also contributed to a higher likelihood of adolescents using e-cigarettes later, highlighting the influence of social media exposure and existing behaviors on e-cigarette use.]

Read the full abstract

All mentions

Analyzing the Impact of TikTok Vaping Content on Youth Perceptions

This study examined 808 TikTok videos on e-cigarettes, amassing over 15 billion views. Most videos portrayed vaping positively, influencing adolescent perceptions. The findings highlight the need for measures to limit…

Group Project · Oct 5, 2021 113 views

ellen snelling

@LNseven5 · X

RT @juhan_john: (3) In 2018, the Yale TCORS team used the Connecticut youth dataset and found the exposure to Facebook ads were more influe…

May 15, 2021 · 2 shares · 2,283 followers View post →

Jibran Khokhar

@DrJKhokhar · X

RT @juhan_john: (3) In 2018, the Yale TCORS team used the Connecticut youth dataset and found the exposure to Facebook ads were more influe…

May 15, 2021 · 2 shares · 10,857 followers View post →

John Lee, PhD

@juhan_john · X

(3) In 2018, the Yale TCORS team used the Connecticut youth dataset and found the exposure to Facebook ads were more influential than any other sources: https://t.co/7sAV7HGZTk

May 15, 2021 · 2 likes · 2 shares · 2,552 followers View post →

Mary Heston

@maryheston · X

E-cigarette advertising exposure in e-cigarette naïve adolescents and subsequent e-cigarette use: A longitudinal cohort study. https://t.co/zykZVL0XLM

Aug 27, 2019 · 28,252 followers View post →