August 2019 PMID 29971684

Brain response to food brands correlates with increased intake from branded meals in children: an fMRI study.

Travis D Masterson, Wendy M Stein, Emma Beidler, Maria Bermudez, Laural K English, Kathleen L Keller

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Mentions

10
Peak: 3 in Oct 2020
across 3 sources since Oct 2020

Extended reach

13,136
potential audience

Total likes

93

Video views

1,658

Mentions per month

Oct 2020 – Aug 2025

Where it's discussed

  • X / Twitter6 posts
  • YouTube2 videos
  • News2 articles

AI synopsis

What people are saying

The comments reflect a strong interest in understanding how food branding influences children, exemplified by references to podcasts explaining the harms of children's advertising, and discussion of the research's implications on health and legal bans, with words like 'importante,' 'explica,' and expressions of concern that highlight both the relevance and societal significance of the findings.

AgreementModerate agreement

Most discussions agree that childhood food advertising is problematic and impactful, especially referencing the research showing brain activation correlating with increased food intake.

InterestHigh interest

Many posts, particularly those recommending podcasts and studies, indicate a high level of curiosity and concern about the effects of food advertising on children.

EngagementModerate engagement

Comments include mentions of related research and discussions about the harmful effects of advertising, reflecting thoughtful engagement rather than superficial reactions.

ImpactModerate impact

The emphasis on the implications of the research for regulation and children’s health suggests a moderate recognition of societal impact.

Abstract in brief

  • The study found that food brands activate specific brain areas related to motivation and control more than non-food brands in children, which could influence their eating behavior.
  • Brain responses in regions like the fusiform gyri and lingual gyrus were stronger when children saw food versus non-food brands, and less activation in these areas was linked to higher calorie intake from branded meals.
  • These results suggest that certain brain reactions to food branding may explain why some children are more influenced by food advertising, leading to increased consumption of branded foods.]

Top posts

Most liked on X and Bluesky
liz
@_bubblejungle · X

@ceticismo @ZanfaVive a propaganda infantil acabou, não só o Brasil, porque fazia mal de verdade para as crianças. tem um podcast muito interessante sobre isso que explica melhor do que eu. https://t.co/6hQekdL70R

Apr 8, 2025 · 2 likes · 814 followers View post →
liz
@_bubblejungle · X

Para quem realmente tem curiosidade, esse podcast explica direitinho porque propaganda infantil é tão ruim a ponto de trem proibido por lei https://t.co/OhUu8qqnCe https://t.co/kOuv3SUOc5

May 21, 2025 · 1 like · 814 followers View post →
@lapapaespop
@LaPapaEsPop · X

@sapobrothers @prissguerrero1 @jacafreak "Extensive childhood experience with Pokémon suggests eccentricity drives organization of visual cortex" "CHILDREN’S BEHAVIOR RESPONSES TO TV FOOD ADVERTISEMENTS" "Brain response to food brands correlates with increased intake from branded meals in children: an fMRI study"

Oct 13, 2020 · 8,877 followers View post →
liz
@_bubblejungle · X

@UniversoDCnauta Para quem realmente tem curiosidade, esse podcast explica direitinho porque propaganda infantil é tão ruim a ponto de trem proibido por lei https://t.co/OhUu8qqnCe

May 21, 2025 · 814 followers View post →
Strange Kind From Nowhere™
@LSCrack6991 · X

@RenatoRamOfc @_luisa03 https://t.co/PDEOBN4eDu

Aug 1, 2025 · 70 followers View post →
Strange Kind From Nowhere™
@LSCrack6991 · X

@RenatoRamOfc @_luisa03 https://t.co/CYaiiWADMp

Aug 1, 2025 · 70 followers View post →

All mentions

Strange Kind From Nowhere™
@LSCrack6991 · X

@RenatoRamOfc @_luisa03 https://t.co/CYaiiWADMp

Aug 1, 2025 · 70 followers View post →
Strange Kind From Nowhere™
@LSCrack6991 · X

@RenatoRamOfc @_luisa03 https://t.co/PDEOBN4eDu

Aug 1, 2025 · 70 followers View post →
liz
@_bubblejungle · X

@UniversoDCnauta Para quem realmente tem curiosidade, esse podcast explica direitinho porque propaganda infantil é tão ruim a ponto de trem proibido por lei https://t.co/OhUu8qqnCe

May 21, 2025 · 814 followers View post →
liz
@_bubblejungle · X

Para quem realmente tem curiosidade, esse podcast explica direitinho porque propaganda infantil é tão ruim a ponto de trem proibido por lei https://t.co/OhUu8qqnCe https://t.co/kOuv3SUOc5

May 21, 2025 · 1 like · 814 followers View post →
liz
@_bubblejungle · X

@ceticismo @ZanfaVive a propaganda infantil acabou, não só o Brasil, porque fazia mal de verdade para as crianças. tem um podcast muito interessante sobre isso que explica melhor do que eu. https://t.co/6hQekdL70R

Apr 8, 2025 · 2 likes · 814 followers View post →
@lapapaespop
@LaPapaEsPop · X

@sapobrothers @prissguerrero1 @jacafreak "Extensive childhood experience with Pokémon suggests eccentricity drives organization of visual cortex" "CHILDREN’S BEHAVIOR RESPONSES TO TV FOOD ADVERTISEMENTS" "Brain response to food brands correlates with increased intake from branded meals in children: an fMRI study"

Oct 13, 2020 · 8,877 followers View post →
Changes in household food and drink purchases following ...
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doi: 10.1007/s11682-018-9919-8. pmid:29971684. 59. World Health Organization Regional Office for the Western Pacific. WHO nutrient profile ...

Feb 17, 2022 View →
Changes in household food and drink purchases following ...
News

2019; 13:1035–48. https://doi.org/10.1007/s11682-018-9919-8 PMID: 29971684. PLOS MEDICINE. Changes in ...

Feb 17, 2022 View →