The emergence of the creative ager - On subject cultures of late-life creativity.

Abstract in brief

• The research explores how creativity in later life is being increasingly studied, both as a way to showcase older adults' potential and as a market-driven concept linked to innovation and productivity, raising questions about new aging identities.
• Using a praxeology approach, the study views creativity and aging as social practices that produce both art and the identity of the older artist, supported by interviews with seniors engaged in daily creative activities.
• The findings reveal that older adults involved in creative practices often see themselves as maintaining productivity and active aging, which reflects societal norms around anti-aging and self-preservation, while also critically examining the underlying assumptions of these modes of creativity.]