Health Res Policy Syst March 2019 PMID 30922335

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign.

Kim Borg, Breanna Wright, Liz Sannen, David Dumas, Tony Walker, Peter Bragge

Mentions

25
Peak: 16 in Mar 2019
across 3 sources since Mar 2019

Extended reach

50,954
potential audience

Total likes

47

Video views

11

Mentions per month

Mar 2019 – Sep 2025

Where it's discussed

  • X / Twitter21 posts
  • YouTube2 videos
  • Facebook2 posts

AI synopsis

What people are saying

Overall, the discussions reflect strong alignment with the article's message, emphasizing the importance of changing public perceptions to reduce unnecessary ambulance calls. Words like 'great paper' and mentions of strategies to 'save 000 for emergencies' show enthusiasm and belief in the campaign’s potential impact, with tone indicating both support and a desire for practical change.

AgreementModerate agreement

Most discussions show strong support and recognition of the importance of the research and its implications for emergency services.

InterestHigh interest

The posts demonstrate high engagement and curiosity, highlighting researchers' perspectives and campaign strategies.

EngagementModerate engagement

Participants reference specific aspects of the campaign, such as targeting attitudes and using research to inform strategies, indicating meaningful engagement.

ImpactModerate impact

The discussions suggest the article’s findings could influence future campaigns and emergency response policies, showing moderate perceived impact.

Abstract in brief

  • The research aimed to change public attitudes and knowledge about ambulance use in Victoria, Australia, where emergency calls are increasing faster than population growth, with many calls not needing urgent responses.
  • A combined approach of formative research and a mass media campaign was used to address this, showing that the campaign successfully improved community perceptions, making people view ambulances primarily as for genuine emergencies.
  • The results support using behavior change strategies, like targeted campaigns, to help manage ambulance demand, and future activities can build on these findings to further improve community awareness and appropriate use of emergency services.]

Top posts

Most liked on X and Bluesky
Tony Walker ASM
@agwalker01 · X

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbPFichS https://t.co/WHf4bfpNiL

Mar 29, 2019 · 33 likes · 6 shares · 8,489 followers View post →
Dr Kim Borg
@KimBorgAU · X

This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first targeting attitudes, with a proper evaluation attached, and it's open access!! "Ambulances are for emergencies" https://t.co/cf41ftz4Uz

Mar 29, 2019 · 7 likes · 3 shares · 465 followers View post →
BehaviourWorks Australia
@BehaviourWorksA · X

Can we save 000 for emergencies only? This new paper, lead by BehaviourWorks researcher Kim Borg, looks at how to design a behaviour change campaign can get people to save ambulances for real emergencies. https://t.co/u0d7o54FmD https://t.co/dbC7LQyiEO

Mar 31, 2019 · 4 likes · 4 shares · 1,539 followers View post →
Tony Walker ASM
@agwalker01 · X

@mancunianmedic A link to our paper from earlier this year which might be helpful David https://t.co/FPWTMjssVk

Aug 23, 2019 · 3 likes · 8,489 followers View post →
Tony Walker ASM
@agwalker01 · X

RT @KimBorgBWA: This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first t…

Mar 29, 2019 · 3 shares · 8,489 followers View post →
Paul Gowens QAM
@PaulGowens · X

RT @KimBorgBWA: This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first t…

Mar 30, 2019 · 3 shares · 4,620 followers View post →

All mentions

Tim
@TimEdwards76 · X

@_James_Gardner https://t.co/unnMDr99ua

Dec 18, 2019 · 2,183 followers View post →
Tony Walker ASM
@agwalker01 · X

@mancunianmedic A link to our paper from earlier this year which might be helpful David https://t.co/FPWTMjssVk

Aug 23, 2019 · 3 likes · 8,489 followers View post →
Erik Cateriano
@erikcateriano · X

RT @BehavWorksAus: Can we save 000 for emergencies only? This new paper, lead by BehaviourWorks researcher Kim Borg, looks at how to desig…

Apr 1, 2019 · 4 shares · 425 followers View post →
Liz Hoffman
@LizHoffmanbmc · X

RT @HarpsJournal: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/loi…

Apr 1, 2019 · 2 shares · 2,022 followers View post →
Debbie Munro
@alidebmunro44 · X

RT @BehavWorksAus: Can we save 000 for emergencies only? This new paper, lead by BehaviourWorks researcher Kim Borg, looks at how to desig…

Apr 1, 2019 · 4 shares · 82 followers View post →
BeckyBatagol
@BeckyBatagol · X

RT @BehavWorksAus: Can we save 000 for emergencies only? This new paper, lead by BehaviourWorks researcher Kim Borg, looks at how to desig…

Mar 31, 2019 · 4 shares · 2,684 followers View post →
BehaviourWorks Australia
@BehaviourWorksA · X

Can we save 000 for emergencies only? This new paper, lead by BehaviourWorks researcher Kim Borg, looks at how to design a behaviour change campaign can get people to save ambulances for real emergencies. https://t.co/u0d7o54FmD https://t.co/dbC7LQyiEO

Mar 31, 2019 · 4 likes · 4 shares · 1,539 followers View post →
Joe Acker
@AckerJoe · X

RT @agwalker01: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbP…

Mar 31, 2019 · 6 shares · 2,673 followers View post →
Dr Susie Cartledge
@susiecartledge · X

RT @KimBorgBWA: This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first t…

Mar 30, 2019 · 3 shares · 2,641 followers View post →
Paul Gowens QAM
@PaulGowens · X

RT @KimBorgBWA: This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first t…

Mar 30, 2019 · 3 shares · 4,620 followers View post →
Ambulance Victoria Research
@VACAR_AV · X

RT @agwalker01: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbP…

Mar 30, 2019 · 6 shares · 1,632 followers View post →
Matt Johnston
@mattjohnston01 · X

RT @agwalker01: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbP…

Mar 30, 2019 · 6 shares · 176 followers View post →
James
@BougieWhip · X

RT @agwalker01: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbP…

Mar 30, 2019 · 6 shares · 939 followers View post →
Tony Walker ASM
@agwalker01 · X

RT @KimBorgBWA: This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first t…

Mar 29, 2019 · 3 shares · 8,489 followers View post →
ACU SPSP
@AcuSpsp · X

RT @agwalker01: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbP…

Mar 29, 2019 · 6 shares · 46 followers View post →
Tony Walker ASM
@agwalker01 · X

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/SjFbPFichS https://t.co/WHf4bfpNiL

Mar 29, 2019 · 33 likes · 6 shares · 8,489 followers View post →
Dr Kim Borg
@KimBorgAU · X

This was such a great paper to work on: multiple partners, using research to inform a behaviour change campaign, by first targeting attitudes, with a proper evaluation attached, and it's open access!! "Ambulances are for emergencies" https://t.co/cf41ftz4Uz

Mar 29, 2019 · 7 likes · 3 shares · 465 followers View post →
ekc-nwcsu
@evidknowlcentre · X

Ambulances are for emergencies: shifting attitudes through a research… https://t.co/MXJt1Be6yA #HealthResPolSys

Mar 29, 2019 · 63 followers View post →
Tari Turner
@Tari_Turner · X

RT @HarpsJournal: Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/loi…

Mar 28, 2019 · 2 shares · 469 followers View post →
Liz Hoffman
@LizHoffmanbmc · X

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/gbaScWPVPS

Mar 28, 2019 · 2,022 followers View post →
HARPS Journal
@HarpsJournal · X

Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign https://t.co/loiczUMMnz

Mar 28, 2019 · 2 shares · 636 followers View post →
Over the last two decades, EMS calls have exploded. Fire ...
Facebook

biomedcentral. com/articles/10.1186/s12961-019-0430 -5 A study had to be conducted to show what the general perception of a "medical ...

Sep 16, 2025 View →
Fire - Over the last two decades, EMS calls have exploded. Fire ...
Facebook

biomedcentral. com/articles/10.1186/s12961-019-0430 -5 A study had to be conducted to show what the general perception of a "medical ...

Sep 16, 2025 View →