Proc Natl Acad Sci U S A October 2019 PMID 31570584

Impact of increasing vegetarian availability on meal selection and sales in cafeterias.

Emma E Garnett, Andrew Balmford, Chris Sandbrook, Mark A Pilling, Theresa M Marteau

Mentions

259
Peak: 48 in Dec 2022
across 7 sources since Oct 2019

Extended reach

590,465
potential audience

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Mentions per month

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AI synopsis

What people are saying

Numerous discussions highlighted specific outcomes from the research, such as mentioning the 14.9 percentage point increase in vegetarian meal sales following the introduction of more vegetarian options. The tone varies from analytical remarks about the statistical details to excited responses about cultural shifts in eating habits, utilizing phrases like 'it's shocking' and 'it proves that dietary choices are influenced,' which help convey a mix of surprise and endorsement regarding the findings.

AgreementModerate agreement

Many discussions reflect a supportive stance towards the publication's findings, indicating some consensus on the benefits of increased vegetarian availability.

InterestHigh interest

Participants expressed strong curiosity about the implications of the research, showcasing a keen interest in the topic of dietary shifts towards vegetarianism.

EngagementHigh engagement

Contributors often referenced study details and engaged in deeper discussions about the implications, suggesting strong involvement with the content.

ImpactHigh impact

There is a prevailing belief that the findings will have significant effects on meal selection and consumption patterns, particularly in educational and communal dining contexts.

Abstract in brief

  • Increasing the availability of vegetarian meals in cafeterias significantly boosted their sales while reducing meat meal sales, suggesting that changing meal options can influence consumer choices.
  • A yearlong study at a university in England monitored over 94,000 meals, highlighting that increasing vegetarian options from 25% to 50% led to substantial increases in vegetarian meal purchases.
  • The greatest impact on vegetarian sales was observed among diners who previously chose meat meals, indicating that increasing vegetarian options can effectively encourage more sustainable eating habits.

Top posts

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Nicholas D. Carter
@NicholasDCarter · X

New podcast out going over some of my recent work looking at food and environment myths and opportunities including biodiversity, methane, regenerative ag, etc. Spot my favourite Lorax TenTree hat. Enjoy & comment below with questions

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@readfearn @guardian Ecologist and co-founder of Plant Based Data @NicholasDCarter busted this seaweed myth on the Sentient Media Podcast. Check it out: https://t.co/CYsO0Vg4y9

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All mentions

Jake Reynolds
@jakereynolds.bsky.social · Bluesky

⬆️ In many studies you see availability having an even larger effect on groups who ate least plant-rich diets pre-intervention - as shown below

Dec 16, 2024 View post →
Casey Vegan AF
@CaseyVegan · X

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Jul 18, 2023 · 4 shares · 161 followers View post →
Julie Taylor@faithhopecare
@JulieTaylorfai1 · X

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Jul 18, 2023 · 4 shares · 9,619 followers View post →
Yudi
@yudi_santoso212 · X

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Jul 18, 2023 · 4 shares · 400 followers View post →
Nicholas D. Carter
@NicholasDCarter · X

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Jul 17, 2023 · 4 shares · 6,849 followers View post →
Sentient
@Sentient_Media · X

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Tushar Mehta
@EcoDocTush · X

RT @AnaBrdly: @NicholasDCarter So frustrating. We covered this in the @Sentient_Media podcast too: https://t.co/Cq6W47Qs8D

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Ana Bradley
@AnaBrdly · X

@NicholasDCarter So frustrating. We covered this in the @Sentient_Media podcast too: https://t.co/Cq6W47Qs8D

Jul 13, 2023 · 6 likes · 1 share · 1,272 followers View post →
ROSA CANINA c.l.PHARMA
@ROSACANINACLUB · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias | PNAS https://t.co/TZf6puFJlQ

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ROSA CANINA c.l.PHARMA
@ROSACANINACLUB · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias | Proceedings of the National Academy of Sciences https://t.co/TZf6puGhbo

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Emma Garnett
@eegarnett89 · X

Different dietary datasets give different pictures on changing meat consumption, led by Kerry Smith. https://t.co/DMsNyhuw8T https://t.co/VDa962vqWZ Changing vegan/meat defaults at USA catered events https://t.co/9HQVRbFlG3 ⬆️ veg availability https://t.co/4AHodxEPaM 7/

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Stopped Clock Ⓥ
@BurningClock · X

Feeding cows seaweed won't help anything... certainly not cows #GoVegan https://t.co/vJUDtkrFlj

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Jessica Scott-Reid, M.A.
@JessLReid · X

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Sentient
@Sentient_Media · X

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Sentient
@Sentient_Media · X

ICYMI: In our latest podcast episode, @NicholasDCarter of @plantbased_data tackles the myths around food and animal agriculture with @AnaBrdly. Watch the full episode here: https://t.co/xbSH4tF8iq https://t.co/U60qVTIQpH

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Nicholas D. Carter
@NicholasDCarter · X

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@KINGH0RN · X

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©anines tho™ ᕕ( ᐛ )ᕗ
@ShortnBluntTho · X

RT @NicholasDCarter: New podcast out going over some of my recent work looking at food and environment myths and opportunities including bi…

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Nicholas D. Carter
@NicholasDCarter · X

New podcast out going over some of my recent work looking at food and environment myths and opportunities including biodiversity, methane, regenerative ag, etc. Spot my favourite Lorax TenTree hat. Enjoy & comment below with questions

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ReVelde(S) Con V de... Valor...(ES)
@ReVeldes_VdV · X

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Gina Bates Ⓥ
@hilltopgina · X

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Kinghorn
@KINGH0RN · X

RT @Sentient_Media: From feeding cows seaweed to local vs imported food to regenerative agriculture, @NicholasDCarter delivers the facts ab…

Dec 6, 2022 · 5 shares · 55 followers View post →
The Future is VEGAN!
@Suzymarxist · X

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Dec 6, 2022 · 5 shares · 5,506 followers View post →
Taylor Meek
@taylorthemeek · X

RT @Sentient_Media: From feeding cows seaweed to local vs imported food to regenerative agriculture, @NicholasDCarter delivers the facts ab…

Dec 6, 2022 · 5 shares · 211 followers View post →
Sentient
@Sentient_Media · X

From feeding cows seaweed to local vs imported food to regenerative agriculture, @NicholasDCarter delivers the facts about the impact of how we eat and what we can do about it. Watch it now in our latest podcast: https://t.co/xbSH4tXhwy

Dec 6, 2022 · 11 likes · 5 shares · 8,506 followers View post →
Jenny Splitter
@jennysplitter · X

RT @AnaBrdly: Absolute honor to interview the legend that is @NicholasDCarter for @Sentient_Media! We spoke about the controversy around…

Dec 6, 2022 · 5 shares · 6,763 followers View post →
Ana Bradley
@AnaBrdly · X

Absolute honor to interview the legend that is @NicholasDCarter for @Sentient_Media! We spoke about the controversy around statistics for emissions from animal ag, carbon credits, soil, regenerative ag, #ClimateCrisis & A LOT more. Watch/listen here: https://t.co/aj7vBJxdmI

Dec 6, 2022 · 12 likes · 5 shares · 1,272 followers View post →
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@MerylPinque · X

Nicholas Carter on food, methane, deforestation, regenerative ag and more. https://t.co/YeYem1VApI via @YouTube

Dec 6, 2022 · 2,072 followers View post →
Sentient
@Sentient_Media · X

RT @Sentient_Media: Our next podcast episode premieres Dec 6 featuring @NicholasDCarter. From feeding cows seaweed to regenerative agricult…

Dec 5, 2022 · 4 shares · 8,506 followers View post →
Tushar Mehta
@EcoDocTush · X

Understand the non-industry funded data on the ruminants and the vast ecological impact on GHG, Deforestation/Land, Biodiversity loss. https://t.co/uDHPuaj0GF

Dec 4, 2022 · 1 like · 1 share · 581 followers View post →
Pashupatinath ॐ नमः शिवाय। Shiv God Of Destruction
@Gopal07164871 · X

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Nicholas D. Carter
@NicholasDCarter · X

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Dec 2, 2022 · 4 shares · 6,849 followers View post →
The Future is VEGAN!
@Suzymarxist · X

RT @Sentient_Media: Our next podcast episode premieres Dec 6 featuring @NicholasDCarter. From feeding cows seaweed to regenerative agricult…

Dec 2, 2022 · 4 shares · 5,506 followers View post →
Sentient
@Sentient_Media · X

Our next podcast episode premieres Dec 6 featuring @NicholasDCarter. From feeding cows seaweed to regenerative agriculture, Nicholas and @AnaBrdly will discuss the facts about the impact of how we eat and what we can do about it. Set a reminder

Dec 2, 2022 · 12 likes · 4 shares · 8,506 followers View post →
Irrational Labs
@IrrationalLabs · X

RT @bermster: Research referenced:

Nov 4, 2022 · 2 shares · 10,224 followers View post →
Kristen Berman
@bermster · X

Research referenced:

Nov 4, 2022 · 3 likes · 2 shares · 6,574 followers View post →
Darwin De La Encina
@Darwin_Encina · X

10 trucos psicológicos para volvernos verdes

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Andreas Sator
@a_sator · X

Hier ist die Studie: https://t.co/IrcW3Lh6pG Die Autor:innen: @eegarnett89 @csandbrook @MarteauTM

Sep 12, 2022 · 7 likes · 16,393 followers View post →
Pao López G. | @destinoserendipia
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RT @curiosamente: #NuevoVideo | 10 Trucos psicológicos para volvernos verdes

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Agenda Ambiental Irapuato
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RT @curiosamente: #NuevoVideo | 10 Trucos psicológicos para volvernos verdes

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https://t.co/BRICAXQWD0

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OrigenTV
@origen_tv · X

10 trucos psicológicos para volvernos verdes

Aug 26, 2022 · 1 like · 1,497 followers View post →
من النهر إلى البحر
@pelicanit0 · X

Estas son gilipolleces de las de premio. Ahora resulta que la gente de a pie tiene la culpa de la crisis climática y las empresas siguen tan tranquilas fastidiando todo. Y uno tiene que cambiar. Ellos no.

Aug 26, 2022 · 66 followers View post →
CuriosaMente
@curiosamente · X

En nuestro vídeo hay más trucos que seguro no conocías

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Margarita A.
@margalupi · X

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Aug 25, 2022 · 5 shares · 585 followers View post →
Marco Tulio Texon A.
@astr0matt · X

#Psicología . https://t.co/vDtS21HTzq

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@JuanDeDiosmerol · X

RT @curiosamente: #NuevoVideo | 10 Trucos psicológicos para volvernos verdes

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@javierlacroix · X

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CuriosaMente
@curiosamente · X

#NuevoVideo | 10 Trucos psicológicos para volvernos verdes

Aug 25, 2022 · 7 likes · 5 shares · 40,000 followers View post →
Emma Garnett
@eegarnett89 · X

@ECCB_2022 Providing more veggie options (and fewer meat options) leads to more people selecting veggie options, and reducing the environmental footprint of the catering. https://t.co/rxJFU5ruD4 https://t.co/NBXiFYJTAf

Aug 23, 2022 · 2,042 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

*⃣ Example 2 - Increasing availability of vegetarian meals in a cafeteria from 25% to 50% decreased selection of meat meals by eight percentage points – from 81% to 73% https://t.co/AAl59m41Nx ... (6/9)

Apr 19, 2022 · 1,985 followers View post →
Alana Mazur
@ala_zm · X

RT @J_P_Reynolds: In a 2019 study in uni cafeterias, increasing the proportion of vegetarian meals from 25% to 50% increased the selection…

Apr 14, 2022 · 1 share · 266 followers View post →
James Reynolds (@j-p-reynolds on bsky)
@J_P_Reynolds · X

In a 2019 study in uni cafeterias, increasing the proportion of vegetarian meals from 25% to 50% increased the selection of meat meals by nearly 8% points https://t.co/kUnHWk406x

Apr 14, 2022 · 1 share · 761 followers View post →
Theresa Marteau
@MarteauTM · X

6/ Example 2Increasing Availability of vegetarian meals in a cafeteria from 25% to 50% decreased selection of meat meals by eight percentage points – from 81% to 73% https://t.co/gsazPlgVW5 https://t.co/AKlPLGuULT

Apr 13, 2022 · 2,198 followers View post →
Samuel Soltermann
@IEGPAMIRSS · X

I find this article shocking as "Doubling the proportion of vegetarian meals available from 1 in 4 to 2 in 4 increased vegetarian meal sales by 14.9 percentage points in the observational study" - I thought the sales would have been even higher. https://t.co/hm9NcFIYES #ieMethods

Mar 6, 2022 · 2 followers View post →
Veg_analytic
@Veganalytic · X

Cela prouve que le choix des gens n'est pas fixe (sinon la disponibilité n'aurait pas d'influence) ni aléatoire (sinon doubler les options doublerait les ventes) mais influencable, notamment par la disponiblité Issus de : E. Garnett et al., PNAS 15 (2019) https://t.co/ciVVxv5NcW

Nov 3, 2020 · 4 likes · 1,449 followers View post →
Gaëtan Andrieux
@gaetan_andrieux · X

RT @Veganalytic: ➡️ Augmenter l'offre d'option végé amène les consommateurs à choisir plus souvent ces offres**. Il faut donc encourager la…

Sep 18, 2020 · 1 share · 432 followers View post →
Veg_analytic
@Veganalytic · X

➡️ Augmenter l'offre d'option végé amène les consommateurs à choisir plus souvent ces offres**. Il faut donc encourager la mise à disposition du choix de manger végé en cantine pour augmenter l'impact positif lié à ces pratiques alimentaires

Sep 18, 2020 · 7 likes · 1 share · 1,449 followers View post →
Daniel Huppmann
@daniel_huppmann · X

Und man kann zB als #Betriebskantine auch was beitragen: Mehr Angebot führt zu mehr Nachfrage! Kostet nix, tut niemandem weh, und schränkt auch keinen ein! #SDG2 #SDG3 #SDG13 #SDG15 Quelle: - Zusammenfassung: https://t.co/Ve8CSwVUm0, -Artikel (paywall): https://t.co/aopnlSnhvA

Dec 15, 2019 · 3,326 followers View post →
Sarah Warren @sarahew.bsky.social
@SarahWa72623615 · X

@davidnabarro @EATforum @SCMGardner @Nature4Climate @marinamelanidis @SUN_Movement @paulnewnham @PEspinosaC @l_haddad @FOLUCoalition @FAODG In case you haven't come across this paper on the Impact of increasing vegetarian availability on meal selection and sales in cafeterias https://t.co/mSnWLir1ID https://t.co/l69JJaJFzx

Dec 9, 2019 · 1 like · 812 followers View post →
Trevor VandenBoer
@TVandenBoer · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias. ' In robust observational and experimental studies, we show that doubling the proportion of vegetarian meals offered increases vegetarian sales by between 41% and 79%' https://t.co/awurTNvSFj

Nov 25, 2019 · 1 like · 1,265 followers View post →
Samara Mendez
@samaravmendez · X

RT @JacobPeacock1: Some of the first direct evidence on introducing veg options for adults and with measures of rebound effects reports pos…

Oct 17, 2019 · 1 share · 147 followers View post →
Paul Harland
@PabloRedux · X

RT @net_science: Impact of increasing vegetarian availability on meal selection and sales in cafeterias [Sustainability Science] https://t.…

Oct 16, 2019 · 2 shares · 2,147 followers View post →
JM Mulet
@jmmulet · X

Vegetarianismo en cafeterías. Cuanto más ofreces, más lo pide la gente. vía @PNASNews Impact of increasing vegetarian availability on meal selection and sales in cafeterias https://t.co/b7QAU5GKNR

Oct 16, 2019 · 3 likes · 1 share · 74,488 followers View post →
Johann von Elbogen
@von_Elbogen · X

RT @net_science: Impact of increasing vegetarian availability on meal selection and sales in cafeterias [Sustainability Science] https://t.…

Oct 16, 2019 · 2 shares · 628 followers View post →
NetScience
@net_science · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias [Sustainability Science] https://t.co/w0uQAaLb9F

Oct 16, 2019 · 2 likes · 2 shares · 9,767 followers View post →
Janet Nye
@drjanetnye · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias https://t.co/xTjxDO4AdI

Oct 15, 2019 · 1,113 followers View post →
First Officer
@Erst_Officer · X

RT @TamarHaspel: Absolute decrease in meat is 8-15 percentage points. Gotta calculate the % decrease - comes to 10%, 20%, and 18% decreases…

Oct 8, 2019 · 1 share · 1,973 followers View post →
Tamar Haspel
@TamarHaspel · X

Absolute decrease in meat is 8-15 percentage points. Gotta calculate the % decrease - comes to 10%, 20%, and 18% decreases in meat consumption, respectively. (I think they misread the discussion section, which referenced different studies.) https://t.co/dZ78pd1biu https://t.co/97cAwb4S35

Oct 8, 2019 · 3 likes · 1 share · 23,374 followers View post →
Pepe GutierrezMarcos
@jfgumarc · X

Impact of increasing vegetarian availability on meal selection and sales in cafeterias | PNAS https://t.co/nZzMtm9OAG

Oct 3, 2019 · 621 followers View post →
Jacob Peacock
@JacobPeacock1 · X

Some of the first direct evidence on introducing veg options for adults and with measures of rebound effects reports positive results. https://t.co/bQaOmI1JEX

Oct 3, 2019 · 4 likes · 1 share · 445 followers View post →