Large and persistent effects of green energy defaults in the household and business sectors | Nature Human Behaviour https://t.co/HT10U015we
Large and persistent effects of green energy defaults in the household and business sectors.
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Mar 2021 – Aug 2025Where it's discussed
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News30 articles
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X / Twitter5 posts
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YouTube2 videos
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What people are saying
The discussions frequently cite the 80% adoption rate as evidence of the default effect's strength, using words like 'significant' and 'persistent' to underline the importance. Posts referencing demographic differences and policy implications reveal deep engagement and a belief that this research can influence future strategies for promoting renewable energy.
Most discussions strongly support the findings that default options significantly increase green energy adoption, highlighting widespread agreement with the publication.
Comments show moderate curiosity, with some posts expressing genuine interest, especially around the implications of default settings, though others are more perfunctory.
Posts often delve into specifics, such as demographic differences and policy implications, indicating deep engagement.
Many discussions emphasize the potential for these default strategies to transform energy policy and consumer behavior, demonstrating high perceived impact.
Abstract in brief
- Presenting renewable energy as the default option in households and businesses significantly increases adoption, with about 80% sticking with the green default over at least four years.
- The effect of choosing the green default remains stable over time and is only weakly influenced by electricity consumption, with no evidence of moral licensing or increased usage.
- Women in both sectors are slightly more likely than men to accept the green default, highlighting potential demographic differences in pro-environmental behavior.]
Top posts
Most liked on X and Bluesky再生可能エネルギーを基本オプションとすると80%の人がそのオプションを選んだよという,スイスの20万家庭・8千企業を対象にした研究。意思決定の研究としても面白そう。/ Large and persistent effects of green energy defaults in the household and business sectors https://t.co/Utct6bFgLf
Environment & society: Presenting renewable energy to existing Swiss customers as the standard option led to ca. 80% of the household & business sector customers staying with the green default. A U Liebe J Gewinner A Diekmann @nresearchnews paper. Gated. https://t.co/NvUluJfjl1 https://t.co/RgvW54xrRP
Large and persistent effects of green energy defaults in the household and business sectors | Nature Human Behaviour https://t.co/GPdy4CKyE2
All mentions
Enhancing Habit Formation and Renewable Energy Adoption Strategies
Ever wonder why you struggle to build new habits let alone healthy ones. This video explores the challenges of habit formation, including insights from social sciences, and discusses how default options like green…
Impact of Green Energy Defaults on Household and Business Adoption
Zhuochen Luis summarizes a study showing that presenting renewable energy as the default option significantly increases adoption, with about 80% maintaining the green default over four years. Demographic factors…
Large and persistent effects of green energy defaults in the household and business sectors | Nature Human Behaviour https://t.co/HT10U015we
Large and persistent effects of green energy defaults in the household and business sectors | Nature Human Behaviour https://t.co/GPdy4CKyE2
RT @akadsoz: Environment & society: Presenting renewable energy to existing Swiss customers as the standard option led to ca. 80% of the ho…
Environment & society: Presenting renewable energy to existing Swiss customers as the standard option led to ca. 80% of the household & business sector customers staying with the green default. A U Liebe J Gewinner A Diekmann @nresearchnews paper. Gated. https://t.co/NvUluJfjl1 https://t.co/RgvW54xrRP
再生可能エネルギーを基本オプションとすると80%の人がそのオプションを選んだよという,スイスの20万家庭・8千企業を対象にした研究。意思決定の研究としても面白そう。/ Large and persistent effects of green energy defaults in the household and business sectors https://t.co/Utct6bFgLf