The overall discussions exhibit strong support for the study, often mentioning that masks make faces more attractive and citing its findings, such as 'faces are considered most attractive when covered by medical masks.' The tone varies from factual to skeptical, with some critiques emphasizing the small sample size and potential biases, which indicates active engagement and interest in the research's social and scientific implications.
AgreementStrong agreement
Most discussions support the study's conclusion that medical masks can increase facial attractiveness, with many referencing the specific findings clearly.
InterestHigh interest
The comments reflect high curiosity and engagement, with many people discussing the implications and questioning the study's validity.
EngagementHigh engagement
Participants are actively sharing opinions, examples, and critiques, showing deep involvement with the topic.
ImpactHigh impact
The widespread sharing and debate about the study suggest it has a significant influence on social understanding and perceptions of mask-wearing.
Abstract in brief
Medical masks generally increase perceived facial attractiveness, especially during the COVID-19 pandemic, contrasting with earlier findings that masks decrease attractiveness due to associations with illness.
The study found that faces covered by medical masks were considered more attractive than those obscured by cloth masks or not covered at all, regardless of the face's baseline attractiveness.
These results challenge the "sanitary mask effect" and suggest that factors like societal context or perceptions of caregiving roles may influence how masks impact attractiveness ratings.
Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lorsque la majeure partie de leur visage était masquée par un masque facial, surtout s’il s’agissait d’un masque médical !
Étude
Jan 18, 2022 · 355 likes · 42 shares · 330,779 followersView post →
JD
John Damianos, M.D.
@john_damianosMD · X
Men are perceived as more attractive when wearing surgical masks. Perhaps this study is how we can get anti-maskers to #MaskUp!
Jan 24, 2022 · 9 likes · 2 shares · 24,029 followersView post →
SA
Sinan Alper
@SinanAlper_ · X
İnsanların maskeliyken normal hallerine göre daha çekici algılandıklarını gösteren çalışmalar var. İlginç bir durum.
Bazı örnek çalışmalar:
https://t.co/X63ae8AiV1
https://t.co/03HUPiJBOj https://t.co/xHKzLl3fyO
Aug 10, 2025 · 4 likes · 1 share · 6,913 followersView post →
SU
Sergio Uribe
@sergiouribe · X
@f2harrell @vandy_biostat "faces in the cloth mask condition were rated as significantly more attractive than in the control condition (p < .001)"
https://t.co/cIMW0OT6c2 https://t.co/9XzwZHKsHm
Jan 19, 2022 · 4 likes · 2,689 followersView post →
AE
Anarchist Gov Employee
@AnarchistGovEmp · X
@MDinCanada Link the study. You didn’t because it has some interesting content
This video covers significant medical news from January 2022, focusing on cognitive symptoms following mild COVID-19. It discusses findings from a study involving adults with cognitive symptoms and emphasizes the…
Medical masks generally increase perceived facial attractiveness, especially during the COVID-19 pandemic, contrasting with earlier findings that masks decrease attractiveness due to associations with illness. Faces…
Medical masks generally increase perceived facial attractiveness, especially during the COVID-19 pandemic. The study finds faces covered by medical masks are considered more attractive than those with cloth masks or…
Medical masks generally increase perceived facial attractiveness, especially during the COVID-19 pandemic, contrasting with earlier findings that masks decrease attractiveness due to associations with illness.
A recent study by Cardiff University found that women find men more attractive when wearing medical masks, especially during COVID-19. This challenges previous beliefs about masks reducing attractiveness and highlights…
Medical masks generally increase perceived facial attractiveness, especially during the COVID-19 pandemic, contrasting with earlier findings that masks decrease attractiveness due to associations with illness.
Aug 10, 2025 · 4 likes · 1 share · 6,913 followersView post →
A
Amekyu
@amequinnx.bsky.social · Bluesky
Long story short: Your mind fills in the blanks.
SanitaryMask eff:it actually makes someone else attractive bc it's seen as someone who is ill.
Hies,O.,Lewis,M.B. Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings. Cogn. Research 7, 1 (2022).
İnsanların maskeliyken normal hallerine göre daha çekici algılandıklarını gösteren çalışmalar var. İlginç bir durum.
Bazı örnek çalışmalar:
https://t.co/X63ae8AiV1
https://t.co/03HUPiJBOj https://t.co/xHKzLl3fyO
@brad_melanson "The results show that faces were considered as most attractive when covered by medical masks and significantly more attractive when occluded with cloth masks than when not occluded."
https://t.co/v7xdarksRS
Hies, O & Lewis, M.B., (2022) Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings. Cognitive Research Principles and Implications.
#心理学 #魅力度 #マスク
https://t.co/NoTHbqQDm5
@LilithModerne C'est un peu ce que montre cette étude effectivement https://t.co/onp2nVmfIc mais pour le coup dans ton cas non, les gens ne seront pas déçu
@Planeta_Errante @CoronaVid19 He destilado varios papers de cabeza y solo he enlazado uno. My bad. Aquí van algunos más.
https://t.co/YWuMwtQww0
https://t.co/9YikXpHsUV https://t.co/IoLGSOgQAf
Apr 7, 2022 · 1 like · 22,743 followersView post →
AE
Anarchist Gov Employee
@AnarchistGovEmp · X
@MDinCanada Link the study. You didn’t because it has some interesting content
Mar 3, 2022 · 3 likes · 1 share · 831 followersView post →
AF
Almond Fish
@JlFGcmdmFpsS9aL · X
5/n 研究3は白or黒と,良いor悪いの潜在連合テストなのだけど,白=良いという連合は変わっていない。
さてそこで。
最近目にした論文は,Cognitive Researchに掲載された,Beyond the beauty of occlusion (Hies and Lewis)
https://t.co/liMzdxczPl
@RioGrandeFndn @RebeccaGoodenNM And there's this random tidbit (still a scientific journal article) that people actually think others look better with masks than without.
"Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings" - https://t.co/wYjS2AHPdm
I've said people look better with masks then without. Appears others had same thought...ROFLOL! "Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings" https://t.co/wYjS2AZYru
"results show that faces were considered as most attractive when covered by medical masks and significantly more attractive when occluded with cloth masks than when not occluded."
https://t.co/mQr4g3ObXw
Feb 24, 2022 · 1 like · 7,453 followersView post →
J
Jesús
@JesusM_77 · X
@mlalanda @mariagallegobl No obstante ya sabes como son también algunos estudios. Te recuerdo que en España los niños no contagiaban porque lo decía un estudio Catalán ad hoc.
Este, también es un estudio, pero no creo que mantengamos las mascarillas para sentirnos más atractivos.
https://t.co/yfwlm8EqLg
Feb 15, 2022 · 2 likes · 8,610 followersView post →
LL
Leila Luna
@LeilaLuna · X
https://t.co/a8jkF5jcO3
Feb 13, 2022 · 2 likes · 2,020 followersView post →
O
ODHA
@OntarioODHA · X
Face masks ‘make wearers look more attractive’, a @cardiffuni study suggests. Blue #medical #masks were found to increase facial attractiveness more than other types of masks.
https://t.co/YCo4vL8ay1
https://t.co/xMHsbPN31v https://t.co/6cKH9tVffp
Feb 10, 2022 · 1 like · 2,876 followersView post →
O
ODHA
@OntarioODHA · X
Face masks ‘make wearers look more attractive’, a @cardiffuni study suggests. Blue #medical #masks were found to increase facial attractiveness more than other types of masks.
https://t.co/COlykOPocx
https://t.co/IZCDhGCa04 https://t.co/nh4AKHwlpl
Feb 9, 2022 · 3 likes · 2,876 followersView post →
KP
Kirti Tarang Pande
@MurmurInGlade · X
Our face looks more attractive when we wear mask.
In case, you need to motivate someone to mask up
Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings | Cognitive Research: Principles and Implications | Full Text https://t.co/kSURuLmETE
Jan 25, 2022 · 2 likes · 1,919 followersView post →
IP
Irini Hadjisavva, PhD
@DrIriniH · X
RT @john_damianosMD: Men are perceived as more attractive when wearing surgical masks. Perhaps this study is how we can get anti-maskers to…
Jan 24, 2022 · 2 shares · 604 followersView post →
AI
ad daemonium interfectorem
@defixiones666 · X
RT @john_damianosMD: Men are perceived as more attractive when wearing surgical masks. Perhaps this study is how we can get anti-maskers to…
Jan 24, 2022 · 2 shares · 563 followersView post →
JD
John Damianos, M.D.
@john_damianosMD · X
Men are perceived as more attractive when wearing surgical masks. Perhaps this study is how we can get anti-maskers to #MaskUp!
Jan 24, 2022 · 9 likes · 2 shares · 24,029 followersView post →
P
Po
@pochengC · X
“The results show that faces were considered as most attractive when covered by medical masks and significantly more attractive when occluded with cloth masks than when not occluded.”https://t.co/kkLZW0in5T
@f2harrell @vandy_biostat "faces in the cloth mask condition were rated as significantly more attractive than in the control condition (p < .001)"
https://t.co/cIMW0OT6c2 https://t.co/9XzwZHKsHm
Jan 19, 2022 · 4 likes · 2,689 followersView post →
"Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings" Science is following mass media in spreading lies. This study was done with 40 participants and all white. Trust in science?? NOooooooo
https://t.co/zyYRRFymLW
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 1,257 followersView post →
JL
Je pose ça là...
@defrancehubert1 · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 160 followersView post →
ED
Eduardo «Chino» Domínguez
@eduardochino94 · X
Más allá de la belleza de la oclusión: las máscaras médicas aumentan el atractivo facial más que otras cubiertas faciales | Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings | @springeropen.
https://t.co/OeQK3VFbMh
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 211 followersView post →
O
Ohaimeuz
@Ohaimeuz · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 1,131 followersView post →
SP
Sors_pas
@Sors_pas · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 172 followersView post →
DN
Don Nahasapeemapetilon
@Agbo__Yannick · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 2,171 followersView post →
CA
corbani amelie
@AmelieCorbani · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 2,284 followersView post →
EA
Etchebest Fan Account
@Nakayaze · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 135 followersView post →
G
GHOUALI
@riyadh_griyadh · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 248 followersView post →
CC
C. Coqueugniot
@CCoqueugniot · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 202 followersView post →
FL
fairy lights ✨
@alienor_izacard · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 249 followersView post →
K
Kurai
@SteveKurai · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 1,198 followersView post →
ⵍ
ⵍⵢⴻⵙ
@DelgezW · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 1,117 followersView post →
A
Adrien
@Adrien_Lusi · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 213 followersView post →
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༺
@nyramerys · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 265 followersView post →
BN
Blossoming⚧️Nova,
@Blossoming_Nova · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 857 followersView post →
AG
Alessio G
@ptialex77 · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 673 followersView post →
S
spontex
@sweetn_veggie · X
RT @tuCpakoa: Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lor…
Jan 18, 2022 · 42 shares · 1,043 followersView post →
TQ
TU SAIS PAS QUOI ?!
@tuCpakoa · X
Des chercheurs de l’université de Cardiff ont démontré que les hommes et les femmes étaient plus séduisants et attractifs lorsque la majeure partie de leur visage était masquée par un masque facial, surtout s’il s’agissait d’un masque médical !
Étude
Jan 18, 2022 · 355 likes · 42 shares · 330,779 followersView post →
ПП
Паула Паалу
@PaulaPaalu · X
@WoodyW00dlegger Sama uutinen ympäri maailman mikä perustuu tähän huijaritutkimukseen. Tutkimukseen osallistui vain 43 opiskelijaa tutkijan omalta luokalta. Tämä "edustaa" koko kansaa?
Jokainen joka lukee KOKO tutkimuksen huomaa että se on täyttä roskaa.
https://t.co/XmhqkAiXPT https://t.co/h5YMlIPXEE
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