Matern Child Nutr April 2023 PMID 36725007

Perinatal support for breastfeeding using mHealth: A mixed methods feasibility study of the My Baby Now app.

Rachel A Laws, Heilok Cheng, Chris Rossiter, Konsita Kuswara, Brittany R Markides, Donna Size, Patricia Corcoran, Kok-Leong Ong, Elizabeth Denney-Wilson

Mentions

7
Peak: 6 in Feb 2023
across 2 sources since Feb 2023

Extended reach

2,231
potential audience

Total likes

18

Video views

189

Mentions per month

Feb 2023 – Jul 2023

Where it's discussed

  • X / Twitter6 posts
  • YouTube1 videos

AI synopsis

What people are saying

The overall tone underscores support and enthusiasm for the study’s results, with posts highlighting that the app improved breastfeeding intentions among mothers less likely to breastfeed, using words like 'increased' and 'delighted.' The mentions of presentations and publications reflect active engagement and recognition of the study’s potential influence on digital health practices.

AgreementModerate agreement

Most discussions strongly support the positive findings of the study, emphasizing increases in breastfeeding knowledge and intentions among new mothers.

InterestHigh interest

The posts demonstrate high interest by highlighting conference presentations, published papers, and emphasis on the app’s role in supporting breastfeeding, indicating engagement with the topic.

EngagementModerate engagement

While some posts celebrate the app's impact and mention support for specific groups, there is moderate engagement with less detailed critique or discussion beyond sharing excitement and findings.

ImpactModerate impact

The discussions suggest the publication could influence future practices and encourage broader adoption of mHealth tools for breastfeeding support, though they focus mainly on positive outcomes.

Abstract in brief

  • The study explored the feasibility and impact of the My Baby Now app in supporting breastfeeding among pregnant women, especially focusing on differences based on maternal education.
  • Results showed that breastfeeding knowledge and intentions improved during pregnancy, and attitudes and confidence increased postpartum, with variations observed between women with and without university education.
  • Mothers without university education rated the app more positively in quality and usefulness, and app engagement was linked to changes in breastfeeding attitudes in this group, suggesting potential for targeted mHealth support to improve breastfeeding rates.]

Top posts

Most liked on X and Bluesky
Heilok Cheng
@hchengdietitian · X

Will be presenting at #DigitalHealthWeek2023: How the My Baby Now app, a @Sydney_Uni and @DeakinIPAN project, supported mothers to #breastfeed Conference registrations still open: https://t.co/g2fzuvEAUb Paper just published: https://t.co/rVeEVfshTg https://t.co/vzOFAnmvi1 https://t.co/ntJtPgAjPw

Feb 1, 2023 · 10 likes · 146 followers View post →
Professor Elizabeth Denney-Wilson
@denneywilson · X

Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are delighted! https://t.co/3Geu4x9rc2

Feb 1, 2023 · 7 likes · 2 shares · 268 followers View post →
Serene Yoong
@SereneYoong · X

RT @denneywilson: Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are d…

Feb 1, 2023 · 2 shares · 753 followers View post →
Bel Bruce
@BelRBruce · X

RT @denneywilson: Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are d…

Feb 1, 2023 · 2 shares · 509 followers View post →
Digital Health Evidence
@digitalhealthev · X

Perinatal support for breastfeeding using mHealth: A mixed methods feasibility study of the My Baby Now app. https://t.co/Y9iSF7q1jP

Feb 2, 2023 · 208 followers View post →
Heilok Cheng
@hchengdietitian · X

@advocacybaa You should read the study that's been published: https://t.co/yN0ODqLsVp https://t.co/l3Vd6ECRjw

Feb 6, 2023 · 146 followers View post →

All mentions

Heilok Cheng
@hchengdietitian · X

@advocacybaa You should read the study that's been published: https://t.co/yN0ODqLsVp https://t.co/l3Vd6ECRjw

Feb 6, 2023 · 146 followers View post →
Digital Health Evidence
@digitalhealthev · X

Perinatal support for breastfeeding using mHealth: A mixed methods feasibility study of the My Baby Now app. https://t.co/Y9iSF7q1jP

Feb 2, 2023 · 208 followers View post →
Serene Yoong
@SereneYoong · X

RT @denneywilson: Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are d…

Feb 1, 2023 · 2 shares · 753 followers View post →
Bel Bruce
@BelRBruce · X

RT @denneywilson: Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are d…

Feb 1, 2023 · 2 shares · 509 followers View post →
Heilok Cheng
@hchengdietitian · X

Will be presenting at #DigitalHealthWeek2023: How the My Baby Now app, a @Sydney_Uni and @DeakinIPAN project, supported mothers to #breastfeed Conference registrations still open: https://t.co/g2fzuvEAUb Paper just published: https://t.co/rVeEVfshTg https://t.co/vzOFAnmvi1 https://t.co/ntJtPgAjPw

Feb 1, 2023 · 10 likes · 146 followers View post →
Professor Elizabeth Denney-Wilson
@denneywilson · X

Our My Baby Now app increased breastfeeding knowledge and intentions in Mum’s who are less likely to breastfeed. We are delighted! https://t.co/3Geu4x9rc2

Feb 1, 2023 · 7 likes · 2 shares · 268 followers View post →