PLoS Med March 2023 PMID 36996190

Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alcoholic drinks: A randomised controlled trial.

Natasha Clarke, Anna K M Blackwell, Jennifer Ferrar, Katie De-Loyde, Mark A Pilling, Marcus R Munafò, Theresa M Marteau, Gareth J Hollands

Download social card

Mentions

196

Peak: 15 in Mar 2023

across 4 sources since Mar 2023

Extended reach

133,641

potential audience

Total likes

Video views

Mentions per month

Mar 2023 – Mar 2024

Where it's discussed

News161 articles
X / Twitter31 posts
Blogs3 articles
YouTube1 videos

AI synopsis

What people are saying

The social discussions about the article consistently highlight its practical implications, with phrases like 'promising results', 'meaningful reductions in alcohol selection', and 'potential to reduce alcohol harms', demonstrating a high level of engagement and belief in its impact. The tone is optimistic and focused on real-world applications, supported by mentions of specific results such as 'participants intended to purchase 41% fewer drinks' and references to increasing non-alcoholic options in online stores.

AgreementStrong agreement

The majority of discussions express strong support and recognition of the study's findings, emphasizing its promising implications for public health and retail practices.

InterestHigh interest

Posts demonstrate high curiosity, with many highlighting the relevance of reducing alcohol availability and its potential to influence consumer behavior, indicating active engagement with the research topic.

EngagementHigh engagement

Several discussions reference specific details such as the 75% non-alcoholic options and the reduction in alcohol purchases, showing deep understanding and critical thinking about the study's methodology and implications.

ImpactHigh impact

There is a shared perception that the research has significant real-world impact, with multiple posts suggesting it offers practical strategies to decrease alcohol consumption through retail interventions.

Abstract in brief

Increasing the proportion of nonalcoholic drinks available in an online store significantly reduces the likelihood that participants will select any alcohol, especially at the 75% nonalcoholic level.
Participants in the 75% nonalcoholic group also chose fewer alcohol units overall compared to groups with lower nonalcoholic proportions, indicating decreased alcohol purchasing.
The study suggests that offering more nonalcoholic options could be an effective population-level strategy to lower alcohol consumption by influencing online purchasing behavior.]

Read the full abstract

All mentions

Effect of Increasing Nonalcoholic Options on Online Alcohol Purchases

Increasing the proportion of nonalcoholic drinks in online stores significantly decreases alcohol selection and purchasing, especially at 75% nonalcoholic options. This strategy may help reduce overall alcohol…

Medicine RTCL TV · Jul 26, 2023 6 views

BHRU

@BHRUCambridge · X

RT @GJHollands: Important to see such promising results in a true field setting. Also nicely complements work on increasing non-alcoholic o…

Mar 28, 2024 · 3 shares · 1,448 followers View post →

Natasha Clarke

@Clarke_NC1 · X

RT @GJHollands: Important to see such promising results in a true field setting. Also nicely complements work on increasing non-alcoholic o…

Mar 21, 2024 · 3 shares · 495 followers View post →

Behaviour Change by Design

@BehavChangeDsgn · X

RT @GJHollands: Important to see such promising results in a true field setting. Also nicely complements work on increasing non-alcoholic o…

Mar 21, 2024 · 3 shares · 1,985 followers View post →

Gareth Hollands (moved to Bluesky)

@GJHollands · X

Mar 21, 2024 · 4 likes · 3 shares · 1,728 followers View post →

johan RBH boie

@jobo1111 · X

Increasing the availability of non-alcoholic options is a promising population-level intervention to reduce alcohol consumption, currently unassessed in naturalistic settings. This study in an online retail context aimed to estimate the impact of … https://t.co/0sVLkNd9mu

May 29, 2023 · 409 followers View post →

UCL Discovery

@ucl_discovery · X

Open Access UCL Research: Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alcoholic drinks: A randomised controlled trial https://t.co/ECNnsKjBwX

Apr 17, 2023 · 2,528 followers View post →

青島周一

@syuichiao89 · X

RT @syuichiao89: RCTですね。面白いです。 Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic ver…

Apr 6, 2023 · 2 shares · 8,605 followers View post →

Satoru Mitsuboshi

@3stars67664378 · X

RT @syuichiao89: RCTですね。面白いです。 Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic ver…

Apr 4, 2023 · 2 shares · 1,779 followers View post →

青島周一

@syuichiao89 · X

RCTですね。面白いです。 Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alco… https://t.co/36HgOXIXuq

Apr 4, 2023 · 2 likes · 2 shares · 8,605 followers View post →

山本英晶

@eisuishou · X

RT @ph_lelouch: 研究目的: ノンアルコール飲料増加がアルコール購入に影響

Apr 3, 2023 · 3 shares · 369 followers View post →

青島周一

@syuichiao89 · X

RT @ph_lelouch: 研究目的: ノンアルコール飲料増加がアルコール購入に影響

Apr 3, 2023 · 3 shares · 8,605 followers View post →

ひろあき OTC販売薬剤師

@OTC_pharmacist1 · X

RT @ph_lelouch: 研究目的: ノンアルコール飲料増加がアルコール購入に影響

Apr 3, 2023 · 3 shares · 3,369 followers View post →

るるーしゅ

@ph_lelouch · X

研究目的: ノンアルコール飲料増加がアルコール購入に影響

Apr 3, 2023 · 8 likes · 3 shares · 7,296 followers View post →

PsychiatryAI.com

@PsychiatryAIcom · X

New Post: Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alcoholic drinks: A randomised controlled trial https://t.co/JfTR3cT2Jd

Apr 3, 2023 · 434 followers View post →

The Sober Women Project

@SoberWomen · X

RT @FredericoRosri1: Quite interesting! Reducing supermarket alcohol availability may decrease purchasing of alcohol products. @DrCarina_FB…

Apr 1, 2023 · 1 share · 1,741 followers View post →

Frederico Rosário

@FredericoRosri1 · X

Quite interesting! Reducing supermarket alcohol availability may decrease purchasing of alcohol products. @DrCarina_FB @peterricev2 https://t.co/WSUCCSNEtn

Apr 1, 2023 · 8 likes · 1 share · 256 followers View post →

Tess Langfield

@tessisabel · X

RT @Clarke_NC1:

Mar 31, 2023 · 4 shares · 333 followers View post →

Theresa Marteau

@MarteauTM · X

RT @Clarke_NC1:

Mar 31, 2023 · 4 shares · 2,195 followers View post →

Behaviour Change by Design

@BehavChangeDsgn · X

RT @PLOSMedicine: In a randomised controlled trial, Natasha Clarke and colleagues explore the impact of changing the proportion of availabl…

Mar 31, 2023 · 3 shares · 1,985 followers View post →

BHRU

@BHRUCambridge · X

RT @PLOSMedicine: In a randomised controlled trial, Natasha Clarke and colleagues explore the impact of changing the proportion of availabl…

Mar 31, 2023 · 3 shares · 1,448 followers View post →

Gareth Hollands (moved to Bluesky)

@GJHollands · X

RT @PLOSMedicine: In a randomised controlled trial, Natasha Clarke and colleagues explore the impact of changing the proportion of availabl…

Mar 31, 2023 · 3 shares · 1,728 followers View post →

BHRU

@BHRUCambridge · X

RT @Clarke_NC1:

Mar 31, 2023 · 4 shares · 1,448 followers View post →

Behaviour Change by Design

@BehavChangeDsgn · X

RT @Clarke_NC1:

Mar 31, 2023 · 4 shares · 1,985 followers View post →

Natasha Clarke

@Clarke_NC1 · X

Mar 31, 2023 · 30 likes · 4 shares · 495 followers View post →

Jakob Manthey

@MantheyJakob · X

In this interesting study of a virtual supermarket, up 75% of drinks on offer were alcohol-free. Compared to only 25% non-alcoholic beverages in the shelves, participants intended to purchase 41% fewer drinks. https://t.co/Xneg47s1ld

Mar 31, 2023 · 2 likes · 935 followers View post →

Gareth Hollands (moved to Bluesky)

@GJHollands · X

⚠️ Our study suggests actions to shift the relative availability of these drinks in online and other retail settings could help reduce alcohol harms

Mar 30, 2023 · 2 likes · 1,728 followers View post →

piers simey

@PSimey · X

RT @BehavChangeDsgn:

Mar 30, 2023 · 13 shares · 2,194 followers View post →

Dr Tim Chadborn

@DrChadborn · X

RT @BehavChangeDsgn:

Mar 30, 2023 · 13 shares · 1,084 followers View post →

Marcus Munafò

@MarcusMunafo · X

RT @BehavChangeDsgn:

Mar 30, 2023 · 13 shares · 6,195 followers View post →

Behaviour Change by Design

@BehavChangeDsgn · X

Mar 30, 2023 · 20 likes · 13 shares · 1,985 followers View post →

PLOS Medicine

@PLOSMedicine · X

Mar 30, 2023 · 6 likes · 3 shares · 58,013 followers View post →

Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alcoholic drinks: A randomised controlled trial.

Mentions per month

Where it's discussed

What people are saying

Abstract in brief

Top posts

All mentions

Effect of Increasing Nonalcoholic Options on Online Alcohol Purchases