Drug Alcohol Depend August 2024 PMID 38870568

More than a "characterizing flavor": Menthol at subliminal levels in tobacco products.

Andre Luiz Oliveira da Silva, Lauren K Lempert, Stanton A Glantz

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Mentions

Peak: 4 in Jul 2024

across 4 sources since Jun 2024

Extended reach

12,860

potential audience

Total likes

Video views

Mentions per month

Jun 2024 – Jul 2024

Where it's discussed

X / Twitter3 posts
YouTube2 videos
News2 articles
Blogs2 articles

AI synopsis

What people are saying

Discussions highlight how internal documents reveal subliminal menthol use to mask harshness and promote addiction, with phrases like 'subliminal levels' and 'mask harshness' indicating a focus on covert marketing tactics. The tone combines curiosity and concern, revealing a shared interest in uncovering industry motives and the possible consequences for public health policy.

AgreementModerate agreement

Most discussions acknowledge the credibility of the publication, with some recognizing the evidence of subliminal menthol use intended to influence behavior.

InterestHigh interest

The posts demonstrate high interest, focusing on the hidden tactics of tobacco companies and implications for public health.

EngagementModerate engagement

Participants show moderate engagement, discussing details like subliminal addition, flavor masking, and behavioral effects without excessive elaboration.

ImpactHigh impact

The conversations suggest a belief that the findings could significantly impact tobacco regulation and consumer awareness, emphasizing potential regulatory changes or societal impact.

Abstract in brief

Tobacco companies use subliminal levels of menthol in cigarettes not just for flavor, but to enhance nicotine addiction, encourage initiation, and promote transition from nonmenthol to menthol smoking.
Internal documents from 1955 to 2012 reveal that menthol was added at subliminal levels to mask harshness, reduce dryness, and cool the smoke, making cigarettes more appealing and easier to smoke.
Menthol's role extends beyond flavor, serving to improve taste, facilitate addiction, and potentially increase the likelihood of quitting difficulties among menthol cigarette users.]

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All mentions

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Stanton Glantz

@ProfGlantz · X

RT @industrydocs: #NewPaperAlert - More than a "characterizing flavor": Menthol at subliminal levels in tobacco products. Documents show #…

Jul 1, 2024 · 1 share · 5,566 followers View post →

Industry Documents Library

@industrydocs · X

Jul 1, 2024 · 3 likes · 1 share · 2,522 followers View post →

Luu-Ly Do-Quang

@LuuLyAPM · X

More than a “characterizing flavor”: Menthol at subliminal levels in tobacco products #tabac https://t.co/UUpFEUE0dO

Jun 17, 2024 · 4,722 followers View post →