Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IHA6WZr0Ow. See the thread below for more details
Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England.
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Sep 2024 – Apr 2025Where it's discussed
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X / Twitter49 posts
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News47 articles
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Blogs5 articles
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YouTube2 videos
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AI synopsis
What people are saying
Several discussions reference the core findings of the research, emphasizing the reported 10% reduction in beer sales when pints were removed. Comments like 'great to see our study…' and phrases such as 'promising health outcomes' reflect a mix of enthusiasm and critical thinking. The use of terms like 'sacred pint' and discussions about specific metrics also showcase a dynamic conversation surrounded by a mix of agreement and skepticism.
Many discussions reflect an overall positive reception to the findings, with users highlighting its potential benefits.
The discussions demonstrate a high level of curiosity about the implications of the research on public health.
While some users dive into specifics, others express skepticism, suggesting a varied level of engagement with the content.
There is a strong belief that the study will influence future policies and public health measures.
Abstract in brief
- * Conducted over three 4-week periods, results showed a significant 9.7% decrease in overall beer sales during the intervention when pint sizes were removed, while wine sales increased by 7.2%.
- * Daily revenue from beer sales also fell by 5%, indicating that reducing serving sizes can impact not just consumption but also economic outcomes for premises.
Top posts
Most liked on X and BlueskyNew Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of beer sold in pubs by 10% https://t.co/SIltOlocsc @PCU_Cambridge @MRC_BSU @MarteauTM @GJHollands 1/7 https://t.co/Hrg2dh5kZj
⛅️Removing the largest serving of draught beer – the Imperial Pint - in pubs, bars and restaurants reduces the volume of beer sold by 10% @PLOSMedicine https://t.co/F20I9PptlL
In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promising health outcomes from serving beer, lager and cider in 2/3 glasses, rather than pints. Read the new journal article here: https://t.co/im6WqhfiVV 1/3 https://t.co/f9u8N2vvMj
Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJforI0NIY Led by Theresa Marteau & Eleni Mantzari - @BHRUCambridge, with statistical analysis by @mlawofaverages & Dominique-Laurent Couturier @MRC_BSU https://t.co/8fZFSUR7XU
We're thrilled to welcome Dr Eleni Mantzari to the CARE team!
All mentions
Impact of Removing Pint Sizes on Beer Sales and Consumption
This video discusses the effects of eliminating the largest draught beer serving size in England. The study revealed a 9.7% decrease in beer sales and an increase in wine sales, indicating significant impacts on both…
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This video explores how coffee and tea consumption relates to head and neck cancer risk, based on a pooled analysis of nearly 10,000 cases. It highlights the potential protective effects of caffeinated coffee and the…
Removing the largest draught serving size (1 pint) from the options available in British bars could help reduce alcohol consumption and thus decrease the risk of related diseases, field experiment by Mantzari et al suggests: https://t.co/2xFfCS1UUu https://t.co/agi3VTwf5F
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
(2024/09/19) Small beer: Study calls on government to shrink pints - BBC News https://t.co/nqdwitOPib https://t.co/DPOxRmwXLE
ข้อมูลอ้างอิง https://t.co/88vUDQ1US1 https://t.co/QZgoJJd9DR https://t.co/uxm5Qbx0JU
@PolishZombieMMA https://t.co/z2bPTTGNMx nie wiem o co chodzi ale z rana życzę smacznej kawusi
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…
Cambridge researchers have shown that reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, which could have wider public health benefits. https://t.co/bpYUILng7P https://t.co/vEph5Np4t3
We're thrilled to welcome Dr Eleni Mantzari to the CARE team!
RT @GJHollands: Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IH…
@AnnaSobriety It had the effect of reducing the amount of beer sold by a pub by less than 3 litres per day. They also didn’t measure spirits sales. https://t.co/mfTLBqe8zF
@NeilView It’s based on some rather iffy “research” too. https://t.co/mfTLBqe8zF
@VintageMrHobbes The research they’re relying on (and revelling in) found that cutting the size of a pint reduced the pubs’ beer sold by 3litres/day. Thats it. And they didn’t measure spirits sales either so there’s no way to know if people were downing more shots. https://t.co/mfTLBqeGpd
@BDSixsmith They found the pubs sold roughly 3 litres of beer less per day. And they didn’t measure spirit sales. “After adjusting for prespecified covariates, the intervention resulted in a mean daily change of −2,769 ml (or −9.7%) in beer sold.” https://t.co/mfTLBqeGpd
Two-thirds - the Goldilocks measure for beer drinking? A case well made by @guardianscience Read our study here
@das_ouch @BBCPolitics @BBCNews https://t.co/j8HOub6FZ9
RT @PLOSMedicine: Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premis…
RT @PLOSMedicine: Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premis…
Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premises could reduce alcohol sales. @behavchangedsgn
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @GJHollands: Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IH…
RT @alcohol_review: Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%,…
RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…
A study of the impact on beer sales of removing the pint serving size was registered here at #ISRCTN (https://t.co/RDS3n8hb5n) and discussed in a @BioMedCentral blog earlier this year: https://t.co/phBn1s0Le2 https://t.co/dB7gdVQgIl
RT @alcohol_review: Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%,…
RT @MRC_BSU: Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJfor…
RT @GJHollands: Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive h…
Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%, according to a study done in 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx
Removing pints of beer from pubs in England to leave only smaller measures reduced the volume of beer sold by 10%, according to s study done in 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx
Removing pints of beer from pubs in England to leave only smaller measures reduced the volume of beer sold by 10%, according to s study done in a study of 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx
Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England #science #publication #research #publications https://t.co/0EDeWzjN8I
RT @GJHollands: Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive h…
Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive https://t.co/QCZ2J45cfZ https://t.co/VNMGRZoGqk
Does removing pints in licensed premises reduce beer and cider sales? New study @PLOSMedicine says YES https://t.co/SIltOlnECE https://t.co/pnYDFQl7i5
Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJforI0NIY Led by Theresa Marteau & Eleni Mantzari - @BHRUCambridge, with statistical analysis by @mlawofaverages & Dominique-Laurent Couturier @MRC_BSU https://t.co/8fZFSUR7XU
RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…
Prof Marteau added: “Replacing the largest serving size of beer – the pint – with a two-thirds pint in pubs, bars and restaurants, is a promising intervention for decreasing alcohol consumption to improve population health”. Access the article here: https://t.co/im6WqhfiVV 3/3
In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promising health outcomes from serving beer, lager and cider in 2/3 glasses, rather than pints. Read the new journal article here: https://t.co/im6WqhfiVV 1/3 https://t.co/f9u8N2vvMj
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
Full study findings
Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IHA6WZr0Ow. See the thread below for more details
⛅️Removing the largest serving of draught beer – the Imperial Pint - in pubs, bars and restaurants reduces the volume of beer sold by 10% @PLOSMedicine https://t.co/F20I9PptlL
RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…
New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of beer sold in pubs by 10% https://t.co/SIltOlocsc @PCU_Cambridge @MRC_BSU @MarteauTM @GJHollands 1/7 https://t.co/Hrg2dh5kZj