PLoS Med September 2024 PMID 39288106

Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England.

Eleni Mantzari, Gareth J Hollands, Martin Law, Dominique-Laurent Couturier, Theresa M Marteau

Mentions

105
Peak: 43 in Sep 2024
across 5 sources since Sep 2024

Extended reach

217,092
potential audience

Total likes

1,141

Video views

31,245

Mentions per month

Sep 2024 – Apr 2025

Where it's discussed

  • X / Twitter49 posts
  • News47 articles
  • Blogs5 articles
  • YouTube2 videos
  • Facebook2 posts

AI synopsis

What people are saying

Several discussions reference the core findings of the research, emphasizing the reported 10% reduction in beer sales when pints were removed. Comments like 'great to see our study…' and phrases such as 'promising health outcomes' reflect a mix of enthusiasm and critical thinking. The use of terms like 'sacred pint' and discussions about specific metrics also showcase a dynamic conversation surrounded by a mix of agreement and skepticism.

AgreementModerate agreement

Many discussions reflect an overall positive reception to the findings, with users highlighting its potential benefits.

InterestHigh interest

The discussions demonstrate a high level of curiosity about the implications of the research on public health.

EngagementModerate engagement

While some users dive into specifics, others express skepticism, suggesting a varied level of engagement with the content.

ImpactHigh impact

There is a strong belief that the study will influence future policies and public health measures.

Abstract in brief

  • * Conducted over three 4-week periods, results showed a significant 9.7% decrease in overall beer sales during the intervention when pint sizes were removed, while wine sales increased by 7.2%.
  • * Daily revenue from beer sales also fell by 5%, indicating that reducing serving sizes can impact not just consumption but also economic outcomes for premises.

Top posts

Most liked on X and Bluesky
Gareth Hollands (moved to Bluesky)
@GJHollands · X

Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IHA6WZr0Ow. See the thread below for more details

Sep 17, 2024 · 18 likes · 2 shares · 1,725 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of beer sold in pubs by 10% https://t.co/SIltOlocsc @PCU_Cambridge @MRC_BSU @MarteauTM @GJHollands 1/7 https://t.co/Hrg2dh5kZj

Sep 17, 2024 · 14 likes · 9 shares · 1,985 followers View post →
Theresa Marteau
@MarteauTM · X

⛅️Removing the largest serving of draught beer – the Imperial Pint - in pubs, bars and restaurants reduces the volume of beer sold by 10% @PLOSMedicine https://t.co/F20I9PptlL

Sep 17, 2024 · 6 likes · 2,195 followers View post →
Primary Care Unit, University of Cambridge
@PCU_Cambridge · X

In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promising health outcomes from serving beer, lager and cider in 2/3 glasses, rather than pints. Read the new journal article here: https://t.co/im6WqhfiVV 1/3 https://t.co/f9u8N2vvMj

Sep 18, 2024 · 6 likes · 3 shares · 1,541 followers View post →
MRC Biostatistics Unit
@MRC_BSU · X

Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJforI0NIY Led by Theresa Marteau & Eleni Mantzari - @BHRUCambridge, with statistical analysis by @mlawofaverages & Dominique-Laurent Couturier @MRC_BSU https://t.co/8fZFSUR7XU

Sep 18, 2024 · 5 likes · 1 share · 4,152 followers View post →
Centre for Adherence Research and Education (CARE)
@adherenceCARE · X

We're thrilled to welcome Dr Eleni Mantzari to the CARE team!

Sep 24, 2024 · 5 likes · 280 followers View post →

All mentions

Koenfucius
@koenfucius · X

Removing the largest draught serving size (1 pint) from the options available in British bars could help reduce alcohol consumption and thus decrease the risk of related diseases, field experiment by Mantzari et al suggests: https://t.co/2xFfCS1UUu https://t.co/agi3VTwf5F

Apr 1, 2025 · 8,562 followers View post →
BHRU
@BHRUCambridge · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Mar 31, 2025 · 9 shares · 1,448 followers View post →
matiere*
@matiere · X

(2024/09/19) Small beer: Study calls on government to shrink pints - BBC News https://t.co/nqdwitOPib https://t.co/DPOxRmwXLE

Mar 5, 2025 · 2,847 followers View post →
Jones Salad
@jones_salad · X

ข้อมูลอ้างอิง https://t.co/88vUDQ1US1 https://t.co/QZgoJJd9DR https://t.co/uxm5Qbx0JU

Dec 14, 2024 · 30,079 followers View post →
Awatar Wisznu rapujący Enka z Enkim
@Enkalkin · X

@PolishZombieMMA https://t.co/z2bPTTGNMx nie wiem o co chodzi ale z rana życzę smacznej kawusi

Nov 4, 2024 · 32 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Oct 4, 2024 · 9 shares · 1,985 followers View post →
Primary Care Unit, University of Cambridge
@PCU_Cambridge · X

RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…

Sep 30, 2024 · 3 shares · 1,541 followers View post →
Tech Explorist
@TechExplorist · X

Cambridge researchers have shown that reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, which could have wider public health benefits. https://t.co/bpYUILng7P https://t.co/vEph5Np4t3

Sep 26, 2024 · 1,183 followers View post →
Centre for Adherence Research and Education (CARE)
@adherenceCARE · X

We're thrilled to welcome Dr Eleni Mantzari to the CARE team!

Sep 24, 2024 · 5 likes · 280 followers View post →
Gareth Hollands (moved to Bluesky)
@GJHollands · X

RT @GJHollands: Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IH…

Sep 24, 2024 · 2 shares · 1,725 followers View post →
Szlater
@Szlater2 · X

@AnnaSobriety It had the effect of reducing the amount of beer sold by a pub by less than 3 litres per day. They also didn’t measure spirits sales. https://t.co/mfTLBqe8zF

Sep 22, 2024 · 1 like · 589 followers View post →
Szlater
@Szlater2 · X

@NeilView It’s based on some rather iffy “research” too. https://t.co/mfTLBqe8zF

Sep 22, 2024 · 589 followers View post →
Szlater
@Szlater2 · X

@VintageMrHobbes The research they’re relying on (and revelling in) found that cutting the size of a pint reduced the pubs’ beer sold by 3litres/day. Thats it. And they didn’t measure spirits sales either so there’s no way to know if people were downing more shots. https://t.co/mfTLBqeGpd

Sep 22, 2024 · 1 like · 589 followers View post →
Szlater
@Szlater2 · X

@BDSixsmith They found the pubs sold roughly 3 litres of beer less per day. And they didn’t measure spirit sales. “After adjusting for prespecified covariates, the intervention resulted in a mean daily change of −2,769 ml (or −9.7%) in beer sold.” https://t.co/mfTLBqeGpd

Sep 22, 2024 · 1 like · 589 followers View post →
Theresa Marteau
@MarteauTM · X

Two-thirds - the Goldilocks measure for beer drinking? A case well made by @guardianscience Read our study here

Sep 22, 2024 · 2 likes · 2,195 followers View post →
Recherche alcool
@RechercheAlcool · X

Sep 21, 2024 · 3,306 followers View post →
opaqueentity
@opaqueentity · X

@das_ouch @BBCPolitics @BBCNews https://t.co/j8HOub6FZ9

Sep 20, 2024 · 181 followers View post →
Gareth Hollands (moved to Bluesky)
@GJHollands · X

RT @PLOSMedicine: Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premis…

Sep 19, 2024 · 2 shares · 1,725 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

RT @PLOSMedicine: Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premis…

Sep 19, 2024 · 2 shares · 1,985 followers View post →
PLOS Medicine
@PLOSMedicine · X

Eleni Mantzari and colleagues investigate whether reducing the size of beer servings sold by the glass in licensed premises could reduce alcohol sales. @behavchangedsgn

Sep 19, 2024 · 4 likes · 2 shares · 57,964 followers View post →
MRC Biostatistics Unit
@MRC_BSU · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 19, 2024 · 9 shares · 4,152 followers View post →
Alan Brennan
@Alan_Brennan · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 19, 2024 · 9 shares · 2,060 followers View post →
Gözde Özakıncı
@Gozde786 · X

RT @GJHollands: Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IH…

Sep 19, 2024 · 2 shares · 6,249 followers View post →
Alcohol Review
@alcohol_review · X

RT @alcohol_review: Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%,…

Sep 19, 2024 · 2 shares · 2,316 followers View post →
Ryc Aquino
@rycaquino · X

RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…

Sep 18, 2024 · 3 shares · 1,261 followers View post →
ISRCTN: the UK's Clinical Study Registry
@ISRCTN · X

A study of the impact on beer sales of removing the pint serving size was registered here at #ISRCTN (https://t.co/RDS3n8hb5n) and discussed in a @BioMedCentral blog earlier this year: https://t.co/phBn1s0Le2 https://t.co/dB7gdVQgIl

Sep 18, 2024 · 1 like · 4,143 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

RT @alcohol_review: Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%,…

Sep 18, 2024 · 2 shares · 1,985 followers View post →
Martin Law
@mlawofaverages · X

RT @MRC_BSU: Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJfor…

Sep 18, 2024 · 1 share · 209 followers View post →
Theresa Marteau
@MarteauTM · X

RT @GJHollands: Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive h…

Sep 18, 2024 · 2 shares · 2,195 followers View post →
Alcohol Review
@alcohol_review · X

Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%, according to a study done in 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx

Sep 18, 2024 · 2 likes · 2 shares · 2,316 followers View post →
Alcohol Review
@alcohol_review · X

Removing pints of beer from pubs in England to leave only smaller measures reduced the volume of beer sold by 10%, according to s study done in 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx

Sep 18, 2024 · 2,316 followers View post →
Alcohol Review
@alcohol_review · X

Removing pints of beer from pubs in England to leave only smaller measures reduced the volume of beer sold by 10%, according to s study done in a study of 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn https://t.co/78Ss9ONPIx

Sep 18, 2024 · 2,316 followers View post →
Abstream
@abstreamme · X

Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England #science #publication #research #publications https://t.co/0EDeWzjN8I

Sep 18, 2024 · 786 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

RT @GJHollands: Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive h…

Sep 18, 2024 · 2 shares · 1,985 followers View post →
Gareth Hollands (moved to Bluesky)
@GJHollands · X

Interesting to hear supportive comments from @edvaizey about the implications of our pint measures study on #PoliticsLive https://t.co/QCZ2J45cfZ https://t.co/VNMGRZoGqk

Sep 18, 2024 · 3 likes · 2 shares · 1,725 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

Does removing pints in licensed premises reduce beer and cider sales? New study @PLOSMedicine says YES https://t.co/SIltOlnECE https://t.co/pnYDFQl7i5

Sep 18, 2024 · 3 likes · 1,985 followers View post →
MRC Biostatistics Unit
@MRC_BSU · X

Does removing #Pints in licensed premises reduce beer and cider sales? New study in @PLOSMedicine says YES https://t.co/lJforI0NIY Led by Theresa Marteau & Eleni Mantzari - @BHRUCambridge, with statistical analysis by @mlawofaverages & Dominique-Laurent Couturier @MRC_BSU https://t.co/8fZFSUR7XU

Sep 18, 2024 · 5 likes · 1 share · 4,152 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

RT @PCU_Cambridge: In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promi…

Sep 18, 2024 · 3 shares · 1,985 followers View post →
Primary Care Unit, University of Cambridge
@PCU_Cambridge · X

Prof Marteau added: “Replacing the largest serving size of beer – the pint – with a two-thirds pint in pubs, bars and restaurants, is a promising intervention for decreasing alcohol consumption to improve population health”. Access the article here: https://t.co/im6WqhfiVV 3/3

Sep 18, 2024 · 1,541 followers View post →
Primary Care Unit, University of Cambridge
@PCU_Cambridge · X

In a recent study Prof Theresa Marteau [@MarteauTM], Director of the Behaviour and Health Research Unit, has found promising health outcomes from serving beer, lager and cider in 2/3 glasses, rather than pints. Read the new journal article here: https://t.co/im6WqhfiVV 1/3 https://t.co/f9u8N2vvMj

Sep 18, 2024 · 6 likes · 3 shares · 1,541 followers View post →
Primary Care Unit, University of Cambridge
@PCU_Cambridge · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 18, 2024 · 9 shares · 1,541 followers View post →
Dr Emma Hock
@EmmaEversonHock · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 18, 2024 · 9 shares · 1,469 followers View post →
Adam Briggs
@ADMBriggs · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 17, 2024 · 9 shares · 5,045 followers View post →
Claire Kerins
@claire_kerins · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 17, 2024 · 9 shares · 1,099 followers View post →
Theresa Marteau
@MarteauTM · X

Full study findings

Sep 17, 2024 · 1 like · 2,195 followers View post →
Gareth Hollands (moved to Bluesky)
@GJHollands · X

Great to see our study of the effect of removing "the sacred pint" measure in pubs is out in @PLOSMedicine: https://t.co/IHA6WZr0Ow. See the thread below for more details

Sep 17, 2024 · 18 likes · 2 shares · 1,725 followers View post →
Theresa Marteau
@MarteauTM · X

⛅️Removing the largest serving of draught beer – the Imperial Pint - in pubs, bars and restaurants reduces the volume of beer sold by 10% @PLOSMedicine https://t.co/F20I9PptlL

Sep 17, 2024 · 6 likes · 2,195 followers View post →
Gareth Hollands (moved to Bluesky)
@GJHollands · X

RT @BehavChangeDsgn: New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of…

Sep 17, 2024 · 9 shares · 1,725 followers View post →
Behaviour Change by Design
@BehavChangeDsgn · X

New Publication @PLOSMedicine: removing the largest serving for draught beer - the imperial pint - reduced volume of beer sold in pubs by 10% https://t.co/SIltOlocsc @PCU_Cambridge @MRC_BSU @MarteauTM @GJHollands 1/7 https://t.co/Hrg2dh5kZj

Sep 17, 2024 · 14 likes · 9 shares · 1,985 followers View post →