Publications by authors named "Baba Shiv"

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Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes.
Aiqing Ling, Nathalie George, Baba Shiv, Hilke Plassmann

Emotion· December 2023

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Brain activity forecasts video engagement in an internet attention market.
Lester C Tong, M Yavuz Acikalin, Alexander Genevsky, Baba Shiv, Brian Knutson

Proc Natl Acad Sci U S A· March 2020

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The Role of Hedonic Behavior in Reducing Perceived Risk.
Jayson S Jia, Jianmin Jia, Christopher K Hsee, Baba Shiv

Psychol Sci· January 2017

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Interference of the end: why recency bias in memory determines when a food is consumed again.
Emily N Garbinsky, Carey K Morewedge, Baba Shiv

Psychol Sci· July 2014

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Does liking or wanting determine repeat consumption delay?
Emily N Garbinsky, Carey K Morewedge, Baba Shiv

Appetite· January 2014

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In praise of vagueness: malleability of vague information as a performance booster.
Himanshu Mishra, Arul Mishra, Baba Shiv

Psychol Sci· June 2011

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Pressure and perverse flights to familiarity.
Ab Litt, Taly Reich, Senia Maymin, Baba Shiv

Psychol Sci· April 2011

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Dissociating valuation and saliency signals during decision-making.
Ab Litt, Hilke Plassmann, Baba Shiv, Antonio Rangel

Cereb Cortex· January 2011

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An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy.
Maya Shankar, Christopher Simons, Baba Shiv, Samuel McClure, Carmel A Levitan

Atten Percept Psychophys· October 2010

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Lusting while loathing: parallel counterdriving of wanting and liking.
Ab Litt, Uzma Khan, Baba Shiv

Psychol Sci· January 2010

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The effects of insula damage on decision-making for risky gains and losses.
Joshua A Weller, Irwin P Levin, Baba Shiv, Antoine Bechara

Soc Neurosci· September 2009

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Commercial features of placebo and therapeutic efficacy.
Rebecca L Waber, Baba Shiv, Ziv Carmon, Dan Ariely

JAMA· March 2008

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Marketing actions can modulate neural representations of experienced pleasantness.
Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Rangel

Proc Natl Acad Sci U S A· January 2008

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Neural correlates of adaptive decision making for risky gains and losses.
Joshua A Weller, Irwin P Levin, Baba Shiv, Antoine Bechara

Psychol Sci· November 2007

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Investment behavior and the negative side of emotion.
Baba Shiv, George Loewenstein, Antoine Bechara, Hanna Damasio, Antonio R Damasio

Psychol Sci· June 2005

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The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions.
Baba Shiv, George Loewenstein, Antoine Bechara

Brain Res Cogn Brain Res· April 2005

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