Publications by authors named "Bobby Calder"

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Confidence in research findings depends on theory.
David Gal, Brian Sternthal, Bobby J Calder

Behav Brain Sci· February 2024

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Qualitative Consumer Research on Acceptance of Long-Acting Pre-Exposure Prophylaxis Products Among Men Having Sex with Men and Medical Practitioners in the United States.
Bobby J Calder, Robert J Schieffer, Ewa Bryndza Tfaily, Richard D'Aquila, George J Greene

AIDS Res Hum Retroviruses· October 2018

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A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior.
Vijay Viswanathan, John P Sheppard, Byoung W Kim, Christopher L Plantz, Hao Ying, Bobby Calder

Front Psychol· February 2017

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Age-related striatal BOLD changes without changes in behavioral loss aversion.
Vijay Viswanathan, Sang Lee, Jodi M Gilman, Byoung Woo Kim, Nick Lee, Bobby Calder

Front Hum Neurosci· May 2015

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Redefining neuromarketing as an integrated science of influence.
Hans C Breiter, Martin Block, Anne J Blood, Bobby Calder, Laura Chamberlain

Front Hum Neurosci· February 2015

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The relationship between self-report of depression and media usage.
Martin Block, Daniel B Stern, Kalyan Raman, Sang Lee, Jim Carey, Bobby Calder

Front Hum Neurosci· October 2014

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Did you hear? Consumers tune in to multimedia marketing.
Dawn Iacobucci, Bobby J Calder, Edward Malthouse, Adam Duhachek

Mark Health Serv· July 2002

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