Publications by authors named "Jisu Huh"

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Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence.
Heewon Im, Jisu Huh

Res Social Adm Pharm· July 2022

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Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence.
Heewon Im, Jisu Huh

Health Commun· August 2019

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Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence.
Heewon Im, Jisu Huh

J Health Commun· March 2017

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A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors.
Jisu Huh, Denise E Delorme, Leonard N Reid

J Health Commun· May 2016

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Trust in prescription drug brand websites: website trust cues, attitude toward the website, and behavioral intentions.
Jisu Huh, Wonsun Shin

J Health Commun· May 2014

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Korean Americans' prescription drug information seeking and evaluation and use of different information sources.
Jisu Huh, Denise E Delorme, Leonard N Reid, Junga Kim

J Health Commun· August 2013

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Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs.
Jagannath M Muzumdar, Jon C Schommer, Ronald S Hadsall, Jisu Huh

Res Social Adm Pharm· May 2013

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How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information.
Jisu Huh, Denise E DeLorme, Leonard N Reid, Junga Kim

Ther Innov Regul Sci· January 2013

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Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context.
Denise E DeLorme, Jisu Huh, Leonard N Reid

J Health Commun· August 2011

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Direct-to-consumer prescription drug advertising: history, regulation, and issues.
Jisu Huh, Denise E DeLorme, Leonard N Reid, Soontae An

Minn Med· March 2010

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Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources.
Denise E DeLorme, Jisu Huh, Leonard N Reid

Health Mark Q· February 2010

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Evaluation, use, and usefulness of prescription drug information sources among Anglo and Hispanic Americans.
Denise E Delorme, Jisu Huh, Leonard N Reid

J Health Commun· January 2010

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Seniors' uncertainty management of direct-to-consumer prescription drug advertising usefulness.
Denise E DeLorme, Jisu Huh

Health Commun· September 2009

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Age differences in how consumers behave following exposure to DTC advertising.
Denise E DeLorme, Jisu Huh, Leonard N Reid

Health Commun· February 2007

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Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising.
Jisu Huh, Denise E DeLorme, Leonard N Reid

J Health Commun· December 2005

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Media credibility and informativeness of direct-to-consumer prescription drug advertising.
Jisu Huh, Denise E DeLorme, Leonard N Reid

Health Mark Q· April 2005

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Is the information "fair and balanced" in direct-to-consumer prescription drug websites?
Jisu Huh, Brenda J Cude

J Health Commun· April 2005

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