Publications by authors named "Joe Phua"

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Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach.
Jiaying Liu, Joe Phua, Dean Krugman, Linjia Xu, Glen Nowak

Nicotine Tob Res· May 2021

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Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention.
Yen-I Lee, Joe Phua, Tai-Yee Wu

Health Mark Q· December 2020

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Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice Toward Asians in the United States: Cross-Sectional Study.
Jiun-Yi Tsai, Joe Phua, Shuya Pan, Chia-Chen Yang

J Med Internet Res· September 2020

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Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit.
Joe Phua

Health Mark Q· April 2020

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Social marketing nutrition education for low-income population.
Rachel Hagues, Sarah Stotz, Austin Childers, Joe Phua, Judy Hibbs

Soc Work Public Health· February 2019

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Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults' attitudes towards e-cigarettes and smoking intentions.
Joe Phua, Seunga Venus Jin, Jung Min Hahm

J Health Psychol· March 2018

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Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions.
Joe Phua, Spencer Tinkham

J Health Commun· July 2016

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The effects of similarity, parasocial identification, and source credibility in obesity public service announcements on diet and exercise self-efficacy.
Joe Phua

J Health Psychol· May 2016

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The reference group perspective for smoking cessation: an examination of the influence of social norms and social identification with reference groups on smoking cessation self-efficacy.
Joe J Phua

Psychol Addict Behav· March 2013

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