Publications by authors named "Muhammad Haroon Shoukat"

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Consequences of local culinary memorable experience: Evidence from TikTok influencers.
Muhammad Haroon Shoukat, Kareem M Selem, Islam Elgammal, Haywantee Ramkissoon, Mary Amponsah

Acta Psychol (Amst)· August 2023

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The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment.
Kareem M Selem, Muhammad Haroon Shoukat, Syed Asim Shah, Marianny Jessica de Brito Silva

Humanit Soc Sci Commun· February 2023

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