Publications by authors named "Sreenivasan Jayashree"

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Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets.
Chinnasamy Agamudainambhi Malarvizhi, Abdullah Al Mamun, Sreenivasan Jayashree, Farzana Naznen, Tanvir Abir

Heliyon· August 2022

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The implications of Industry 4.0 on supply chains amid the COVID-19 pandemic: a systematic review.
Mohammad Nurul Hassan Reza, Sreenivasan Jayashree, Chinnasamy Agamudai Nambi Malarvizhi, Md Abdur Rauf, Kalaivani Jayaraman

F1000Res· April 2022

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Predicting the Intention and Adoption of Near Field Communication Mobile Payment.
Chinnasamy Agamudainambi Malarvizhi, Abdullah Al Mamun, Sreenivasan Jayashree, Farzana Naznen, Tanvir Abir

Front Psychol· April 2022

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Industry 4.0 implementation and Triple Bottom Line sustainability: An empirical study on small and medium manufacturing firms.
Sreenivasan Jayashree, Mohammad Nurul Hassan Reza, Chinnasamy Agamudai Nambi Malarvizhi, Muhammad Mohiuddin

Heliyon· August 2021

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