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Discussions frequently cite examples from the research, such as the activation of the nucleus accumbens and insula, and explore their implications for pricing and marketing. The tone varies from technical references to broader interpretations, like describing the study as revealing how consumer choices can be predicted much more accurately through neural activity, which emphasizes the high impact of the findings.
Most discussions support the article’s findings, emphasizing that neural activity can predict purchasing behavior.
The discussions show high interest, with mentions of how brain research can transform marketing and pricing strategies.
Participants reference specific parts of the research, such as the activation of brain regions, and engage with ideas like neural equations, indicating deep engagement.
The analysis suggests that the research has significant implications in understanding consumer decisions and shaping marketing tactics, highlighting notable potential for real-world applications.
Neural Predictors of Purchases product preference activates the nucleus accumbens (NAcc), while excessive prices activate the insula and deactivate the mesial prefrontal cortex (MPFC) prior to the purchase decision. Activity from each of these regions independently predicted https://t.co/n2PJ5SabxS
Interesting @B_resnick article on how science is miscommunicated & misinterpreted, including a reference to how my Neural Predictors of Purchases paper (w/@knutson_brain et al) eventually came to be understood as showing that "shopping is as good as sex" https://t.co/yPE6TJsWBv
[1] Knutson et al. (2007). Neural predictors of purchases. Neuron. [2] Plassmann et al. (2008). Marketing actions modulate neural representations of pleasantness. PNAS. [3] Thomas & Morwitz (2005). The left-digit effect in price cognition. Journal of Consumer Research. [4]
ある品物を見ている時に側坐核が活性化されるほどその人がその品物を買う傾向が高く、値段を見た時に島皮質の活性↑（又は）内側前頭前野の活性↓になるほどその品物を買う可能性は低かったよ！ …というfMRI研究の報告（スレッドに解説続きます） https://t.co/NmI2woTXRU
Исследование "Neural Predictors of Purchases" с помощью МРТ смогло систематизировать процесс покупки и оценку принимаемого мозгом решения. Ученые отслеживают активность мозга с помощью МРТ.
【chat GPTによる簡単要約】 ☆ざっくり要約 購買意思決定は、好みに反応する線条体（NAcc）と価格に反応する島皮質（insula）が独立して予測できることをfMRIで実証。 Knutson et al. Neural predictors of purchases. Neuron 53, 147–156 (2007). --- Abstract（要旨）
Using event-related fMRI, this video explores how brain activity influences consumer choice, highlighting the roles of the nucleus accumbens, insula, and prefrontal cortex in evaluating preference and price before…
Neural Predictors of Purchases product preference activates the nucleus accumbens (NAcc), while excessive prices activate the insula and deactivate the mesial prefrontal cortex (MPFC) prior to the purchase decision. Activity from each of these regions independently predicted https://t.co/n2PJ5SabxS
6/ Learn how brain-based research can transform: • Pricing strategies
以下の論文を多面的にファクトチェックしました
RT @sug100foroba: ある品物を見ている時に側坐核が活性化されるほどその人がその品物を買う傾向が高く、値段を見た時に島皮質の活性↑（又は）内側前頭前野の活性↓になるほどその品物を買う可能性は低かったよ！ …というfMRI研究の報告（スレッドに解説続きます） h…
【chat GPTによる簡単要約】 ☆ざっくり要約 購買意思決定は、好みに反応する線条体（NAcc）と価格に反応する島皮質（insula）が独立して予測できることをfMRIで実証。 Knutson et al. Neural predictors of purchases. Neuron 53, 147–156 (2007). --- Abstract（要旨）
[1] Knutson et al. (2007). Neural predictors of purchases. Neuron. [2] Plassmann et al. (2008). Marketing actions modulate neural representations of pleasantness. PNAS. [3] Thomas & Morwitz (2005). The left-digit effect in price cognition. Journal of Consumer Research. [4]
Interesting. what happens in our brains when we shop https://t.co/4I9DhD1Kgi
Исследование "Neural Predictors of Purchases" с помощью МРТ смогло систематизировать процесс покупки и оценку принимаемого мозгом решения. Ученые отслеживают активность мозга с помощью МРТ.
Knutson, Brian, et al. "Neural predictors of purchases." Neuron 53.1 (2007): 147-156.
ある品物を見ている時に側坐核が活性化されるほどその人がその品物を買う傾向が高く、値段を見た時に島皮質の活性↑（又は）内側前頭前野の活性↓になるほどその品物を買う可能性は低かったよ！ …というfMRI研究の報告（スレッドに解説続きます） https://t.co/NmI2woTXRU
RT @Pilar_Navarro: Neural Predictors of Purchases https://t.co/p5Wlnp9mhv #neuromarketing
Neural Predictors of Purchases https://t.co/p5Wlnp9mhv #neuromarketing
Brian Knutson, professor at Stanford ran a neuro-economics study "Neural predictors of purchases" (2007) and he discovered that purchase decision is based on this equation: net value = reward (brand/product) - pain (cost), higher net value, more likely to purchase!
RT @scottianrick: Interesting @B_resnick article on how science is miscommunicated & misinterpreted, including a reference to how my Neural…
Interesting @B_resnick article on how science is miscommunicated & misinterpreted, including a reference to how my Neural Predictors of Purchases paper (w/@knutson_brain et al) eventually came to be understood as showing that "shopping is as good as sex" https://t.co/yPE6TJsWBv
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