J Pers Soc Psychol November 2008 PMID 18954199

Romantic red: red enhances men's attraction to women.

Andrew J Elliot, Daniela Niesta

Full text PDF Download social card

Mentions

Peak: 3 in Jun 2021

across 5 sources since Apr 2019

Extended reach

81,401

potential audience

Total likes

4,246

Video views

57,285

Mentions per month

Apr 2019 – Sep 2025

Where it's discussed

News47 articles
Blogs14 articles
X / Twitter10 posts
YouTube3 videos
Facebook2 posts

AI synopsis

What people are saying

Discussions reflect a generally supportive and curious attitude towards the publication, citing examples such as women wearing red to attract men and referencing scientific summaries like PubMed entries. The tone suggests an interest in practical applications rather than dismissive skepticism, with comments emphasizing the importance and possible uses of this research in social and marketing contexts.

AgreementModerate agreement

Most discussions acknowledge and support the findings of the study, emphasizing examples like women wearing red to attract attention.

InterestModerate interest

The discussions show moderate curiosity about the research's implications, with some posts questioning or referencing other studies.

EngagementModerate engagement

Participants delve into the significance of the color's effect, mentioning its relevance in fashion and social situations, indicating a moderate level of depth.

ImpactModerate impact

There is recognition of the potential influence of the findings on social behavior, marketing, and understanding attraction cues, but it's not portrayed as highly transformative.

Abstract in brief

The study shows that the color red makes men perceive women as more attractive and sexually desirable, similar to how red influences attraction in nonhuman primates.
Men are generally unaware of red's effect on their perceptions, and it does not impact how women view other women or men's perceptions of qualities like kindness or intelligence.
These findings suggest that color acts as a universal signal in attraction, with potential applications in fashion, marketing, and understanding human and animal communication.]

Read the full abstract

All mentions

Psychological Trick of Stores and How to Use It at Home

Have you ever felt you spend more time in a store than intended without understanding why? This is due to a psychological model called PAD—pleasure, activation, and dominance—used for decades to influence our feelings…

Abel de González · Sep 28, 2025 55,188 views

Optimizing Tinder Profiles: Insights from Psychology and Evolution

This video summarizes research on what makes Tinder profiles successful, including attractive colors, photo angles, and names, based primarily on North American heterosexual demographics. It highlights psychological and…

Demystifying Medicine McMaster · Dec 24, 2019 1,065 views

The Science of Tinder and Online Dating Psychology Insights

Tinder is an international phenomenon that connects people for various reasons. This video explores the science behind swiping, attraction, and the psychological factors influencing online dating experiences, based on…

Demystifying Medicine McMaster · Dec 2, 2019 1,032 views

Mil Kio

@KiolMil3050 · X

Elliot, A.J., & Niesta, D. (2008). Romantic red: Red enhances men’s attraction to women. Journal of Personality and Social Psychology.

Sep 17, 2025 · 602 followers View post →

Jacob Reeves

@BigOl_Reever · X

@HeightOptimized Is the source 'Romantic Red: Red Enhances Men's Attraction to Women'?

Aug 31, 2025 · 45 followers View post →

化粧心理学者平松隆円

@ryuenhrmt · X

@halleberry Romantic Red: Red Enhances Men's Attraction to Women https://t.co/hBUyqJRGtY

Sep 24, 2024 · 4 likes · 2,982 followers View post →

Mira

@miragazing · X

@convomfs Studi bertajuk Romantic Red: Red enhances men's attraction to women yang dirilis pada 2018, menyebutkan ketika perempuan memakai warna merah cenderung mencuri perhatian pria.

Feb 23, 2024 · 1 like · 183 followers View post →

medbianconero2

@medbianconero2 · X

Romantic red: red enhances men's attraction to women https://t.co/9jTmLjvvSS https://t.co/uSUYhJRGsg

Nov 6, 2021 · 1,452 followers View post →

100siki

@100sikiRune · X

RT @89089314: カープ女子が魅力的に見えるのにはエビデンスがあった。 Romantic red: red enhances men's attraction to women - PubMed https://t.co/nDtOJVE5nJ

Jun 5, 2021 · 2 shares · 680 followers View post →

sunset77koto剣奇小説『流刃秘抄』@日暮奈津子

@sunset77koto · X

RT @89089314: カープ女子が魅力的に見えるのにはエビデンスがあった。 Romantic red: red enhances men's attraction to women - PubMed https://t.co/nDtOJVE5nJ

Jun 5, 2021 · 2 shares · 443 followers View post →

精神科薬剤師くわばらひでのり

@89089314 · X

カープ女子が魅力的に見えるのにはエビデンスがあった。 Romantic red: red enhances men's attraction to women - PubMed https://t.co/nDtOJVE5nJ

Jun 5, 2021 · 7 likes · 2 shares · 8,783 followers View post →

三宅秀明

@pharm_miyake · X

RT @89089314: 赤は男の魅力を上げるって論文があるぞ。カープのユニフォーム着てたらモテるんじゃないのか？ Romantic red: red enhances men's attraction to women. - PubMed - NCBI https://t.…

Apr 29, 2019 · 2 shares · 143 followers View post →