September 2009 PMID 19706386

Cognitive control in media multitaskers.

Eyal Ophir, Clifford Nass, Anthony D Wagner

Mentions

314
Peak: 9 in Jan 2023
across 6 sources since Mar 2019

Extended reach

1,269,196
potential audience

Total likes

42,074

Video views

1,152,654

Mentions per month

Mar 2019 – Jan 2026

Where it's discussed

  • News201 articles
  • Blogs42 articles
  • X / Twitter36 posts
  • Facebook20 posts
  • YouTube11 videos
  • Bluesky4 posts

AI synopsis

What people are saying

The collective discussions reflect strong agreement with the publication's conclusion that heavy media multitasking reduces cognitive control, with references to studies like Ophir et al. (2009), and comments highlighting issues like diminished attention span and mental health impacts. The tone varies from research citations to personal notes, showing high interest and recognition of the article's societal importance.

AgreementStrong agreement

Most discussions strongly concur with the findings of the publication, emphasizing that media multitasking impairs cognitive control and attention.

InterestHigh interest

Participants display high interest, referencing multiple studies and sharing personal opinions on media's effects on mental abilities.

EngagementModerate engagement

While some comments delve into implications and cite research, others offer brief opinions, indicating moderate engagement depth.

ImpactHigh impact

The widespread concern about media multitasking's effects suggests that the discussion perceives the research as having significant societal and mental health implications.

Abstract in brief

  • Heavy media multitaskers are more easily distracted by irrelevant stimuli and information, indicating lower cognitive control.
  • They perform worse on tasks that require switching between different activities, likely because they struggle to filter out distractions.
  • The findings suggest that frequent media multitasking affects core cognitive processes, leading to a different style of handling information compared to light multitaskers.]

Top posts

Most liked on X and Bluesky
Héctor Ruiz Martín
@hruizmartin · X

[7] Wiradhany, W., & Nieuwenstein, M. R. (2017). Cognitive control in media multitaskers: two replication studies and a meta-analysis. Attention, Perception, & Psychophysics, 79(8), 2620–2641. [8] Pinker, S. J. (2010). Not at all. https://t.co/qKW8sYPaxS (accedido 13-11-2021).

Nov 13, 2021 · 70 likes · 4 shares · 56,898 followers View post →
ふじむらたいき
@fujifujizombi · X

【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among College Students: Implications for Mental Health App Use』 https://t.co/0u0sHe9737 『Cognitive control in media multitaskers』 https://t.co/cDD6KGHMzX

Jan 14, 2023 · 24 likes · 7 shares · 21,496 followers View post →
凸ಠ益ಠ)凸
@ballinwmybroOs · X

@girlultrastan https://t.co/QreC3n6J8G https://t.co/5R95jy5h3a https://t.co/yzZqXePULE Here ya go :)

Jul 23, 2025 · 3 likes · 191 followers View post →
BRNSFT
@brnsft · X

Cognitive control in media multitaskers. Ophir et al., 2009 https://t.co/ggUugWWNfb

Jan 9, 2023 · 3 likes · 61 followers View post →
Moinuddin Shami
@MoinuddinShami_ · X

3. Reduced Attention Span Frequent interruptions impair concentration and task-switching efficiency. — Ophir et al., 2009, "Cognitive control in media multitaskers"

Apr 19, 2025 · 2 likes · 1,658 followers View post →
Lethe
@Awice_D · X

@7minscifi https://t.co/Fiosb7YTi1 https://t.co/YkEXnqyopu https://t.co/wDDVBa8L4L https://t.co/l24SY1n4JN https://t.co/vP0BdAG8Zz https://t.co/WUR466oMK4 while none of them compare 2000 to now, they show that usage of media can have positive aswell as negative impacts

Jan 20, 2021 · 2 likes · 112 followers View post →

All mentions

凸ಠ益ಠ)凸
@ballinwmybroOs · X

@girlultrastan https://t.co/QreC3n6J8G https://t.co/5R95jy5h3a https://t.co/yzZqXePULE Here ya go :)

Jul 23, 2025 · 3 likes · 191 followers View post →
Conciencia Plena
@CPlenaLS · X

4/7

Jul 7, 2025 · 13 followers View post →
Ramiro Calasich G.
@RCalasich · X

Jun 29, 2025 · 1 like · 8,921 followers View post →
ルーティンマニア(育児家事編)
@routine_mania_a · X

3/5

Jun 26, 2025 · 4 followers View post →
jazzRodeo
@jazzRodeo · X

@WallStreetApes Kids raised on screens literally have diminished cognitive abilities. Two of many studies: https://t.co/n1eP4kFv4D https://t.co/xUNUtKuP5X

May 12, 2025 · 337 followers View post →
Moinuddin Shami
@MoinuddinShami_ · X

3. Reduced Attention Span Frequent interruptions impair concentration and task-switching efficiency. — Ophir et al., 2009, "Cognitive control in media multitaskers"

Apr 19, 2025 · 2 likes · 1,658 followers View post →
Salvador F
@salvadorfg.bsky.social · Bluesky

Ophir, E., Nass, C., & Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the National Academy of Sciences, 106(37), 15583-15587. doi.org/10.1073/pnas...

Nov 28, 2024 View post →
MAI AnDong $8
@MAI_AnDong · X

@ellymelly not many conclusive studies yet, but is thought to have declined, yes. https://t.co/Y7PFhx4s0y

Jun 24, 2024 · 1 like · 1,113 followers View post →
Anne Fênix/Donzela do Éden
@Anne_Donzela · X

Então essa onda de desatenção vai durar muito tempo no trabalho. https://t.co/oLe0Y5IfMY

Jun 3, 2024 · 32 followers View post →
Maria Isa | #DankeSeb
@IsabelMiaa · X

https://t.co/5MTuLzR6qX

May 25, 2024 · 1 like · 1,072 followers View post →
Andreza@Segredin
@OtakuVegan · X

Zenitsu, conhecido também somo melhor personagem de KnY: ZENITSU, Quando você é seu PIOR INIMIGO | Psicologia Kimetsu no Yaiba https://t.co/owARElSPxY via @YouTube

May 21, 2024 · 164 followers View post →
Vitória ☂︎
@Vi_simpdochuuya · X

@deadapplezai https://t.co/CZQEkAshMc Aqui princesa, eu amo o canal desse cara ele é muito bom

May 21, 2024 · 1 like · 1,139 followers View post →
Mr Aejis
@Mr_Aejis · X

@RPJ_04 @Ozzy_Rhoads_VT Ophir et al., 2009, 'Cognitive control in media multitaskers', results showed that "heavy media multitaskers are more susceptible to interference from irrelevant environmental stimuli and from irrelevant representations in memory."

Jan 22, 2024 · 1 like · 445 followers View post →
✋
@nakirinyaritulip.bsky.social · Bluesky

そもそも人類はマルチタスクに向いていない……

Dec 12, 2023 View post →
✋
@nakiritulip.bsky.social · Bluesky

そもそも人類はマルチタスクに向いていない……

Dec 12, 2023 View post →
Hubert Deep Work
@Hub_Deep_Work · X

Ophir, E., Nass, C., & Wagner, A. D. (2009). Cognitive Control in Media Multitaskers. Proceedings of the National Academy of Sciences, 106(37), 15583–15587.

Nov 24, 2023 · 849 followers View post →
Dr Digital Keto
@digitalketosis · X

The Hidden Costs of ScreenTime (1) Adolescent Anxiety https://t.co/TDDkhissSO (2) Loneliness in young adults https://t.co/8wsdshCvV4 (3) Disrupted sleep https://t.co/TDJCVqV6RU (4) Impaired focus https://t.co/tiJI0KzXQm (5) Reduced memory https://t.co/vooCkEWd6u

May 3, 2023 · 19 followers View post →
渡瀬良一
@ryouichiwatase · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 15, 2023 · 7 shares · 1,505 followers View post →
TORZAITEsic
@TORZAITEsic · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 15, 2023 · 7 shares · 2,248 followers View post →
中村 良幸 (Nakamura Yoshiyuki)
@nakayoshix · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 15, 2023 · 7 shares · 3,921 followers View post →
赤点急降下
@twrdtw · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 15, 2023 · 7 shares · 1,247 followers View post →
Ricky たまに出没
@akiboits · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 15, 2023 · 7 shares · 971 followers View post →
もう一人のダグドラえもん
@dagkemp · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 14, 2023 · 7 shares · 876 followers View post →
哲学研究之犬
@Phronesisdog · X

RT @fujifujizombi: 【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among…

Jan 14, 2023 · 7 shares · 121 followers View post →
ふじむらたいき
@fujifujizombi · X

【参考】 『Digital Amnesia: The Smart Phone and the Modern Indian Student』 https://t.co/F6ytv4XcG3 『Digital Overload among College Students: Implications for Mental Health App Use』 https://t.co/0u0sHe9737 『Cognitive control in media multitaskers』 https://t.co/cDD6KGHMzX

Jan 14, 2023 · 24 likes · 7 shares · 21,496 followers View post →
BRNSFT
@brnsft · X

Cognitive control in media multitaskers. Ophir et al., 2009 https://t.co/ggUugWWNfb

Jan 9, 2023 · 3 likes · 61 followers View post →
Francesco Rocchi
@Cobra78e23 · X

@Gigi_Piada75 @valechindamo Il media multitasking pone problemi di attenzione e carico cognitivo: https://t.co/oXxPGx4eOJ

Dec 25, 2022 · 8 followers View post →
Antolin Diaz Ramirez
@lgolpeavisa · X

RT @hruizmartin: [7] Wiradhany, W., & Nieuwenstein, M. R. (2017). Cognitive control in media multitaskers: two replication studies and a me…

Jul 23, 2022 · 4 shares · 282 followers View post →
jonsarean.bsky.social
@jonsarean · X

Efectos del multitasking sobre el alumnado más exitoso en las redes sociales https://t.co/dwUrz9Q8hq https://t.co/ztkPP1OzS0

Jul 7, 2022 · 1,379 followers View post →
незабудка
@3dfemme · X

@9000000danBiri Eyal Ophir,Clifford Nass and Anthony D.Wagner "Cognitive control in media multitaskers"

Apr 30, 2022 · 1,185 followers View post →
crunch
@CRISTACas9 · X

@camimtw @raby_noah Ophir et al (2009, PNAS) https://t.co/vqCCaI4P0p

Apr 20, 2022 · 1 like · 796 followers View post →
ZulemmaBazurtoBlacio
@Zjbb · X

RT @hruizmartin: [7] Wiradhany, W., & Nieuwenstein, M. R. (2017). Cognitive control in media multitaskers: two replication studies and a me…

Nov 13, 2021 · 4 shares · 1,501 followers View post →
Héctor Ruiz Martín
@hruizmartin · X

[7] Wiradhany, W., & Nieuwenstein, M. R. (2017). Cognitive control in media multitaskers: two replication studies and a meta-analysis. Attention, Perception, & Psychophysics, 79(8), 2620–2641. [8] Pinker, S. J. (2010). Not at all. https://t.co/qKW8sYPaxS (accedido 13-11-2021).

Nov 13, 2021 · 70 likes · 4 shares · 56,898 followers View post →
Héctor Ruiz Martín
@hruizmartin.bsky.social · Bluesky

[7] Wiradhany, W., & Nieuwenstein, M. R. (2017). Cognitive control in media multitaskers: two replication studies and a meta-analysis. Attention, Perception, & Psychophysics, 79(8), 2620–2641. [8] Pinker, S. J. (2010). Not at all.accedido 13-11-2021). edge.org/responses/how-…

Nov 13, 2021 View post →
Lethe
@Awice_D · X

@7minscifi https://t.co/Fiosb7YTi1 https://t.co/YkEXnqyopu https://t.co/wDDVBa8L4L https://t.co/l24SY1n4JN https://t.co/vP0BdAG8Zz https://t.co/WUR466oMK4 while none of them compare 2000 to now, they show that usage of media can have positive aswell as negative impacts

Jan 20, 2021 · 2 likes · 112 followers View post →
Student Psych Societies & Clubs
@psyclubs · X

RT @UNSWPsychSoc:

Sep 26, 2020 · 1 share · 150 followers View post →
UNSW Psychology Society
@UNSWPsychSoc · X

Sep 26, 2020 · 1 share · 152 followers View post →
sevgilipuder
@Sevgilipuder · X

Bir seferde birkaç şey üzerinde çalışmanın verimliliği en az yüzde 60 ve IQ’muzu da en az on puan azalttığını gösterir. * Eyal Ophir, Clifford Nass, ve Anthony D. Wagner, “Cognitive Control in Media Multitaskers.”

Jul 18, 2020 · 1 like · 80 followers View post →
Pauric P. O'Rourke PhD
@PPOR4 · X

Cognitive control in media multitaskers https://t.co/OzQDEV6wMx

Sep 30, 2019 · 889 followers View post →
Lebenstrieb
@Kohler_volnt · X

具体的にはスタンフォード大学のCognitive Control in Media Multitaskersという報告書によるとマルチタスクを行ってると自称する人々は無関係な環境的刺激や無関係な記憶表出による干渉を受けやすいことがわかった。要するに人間の脳のシングルタスクに集中するという能力が彼らは損なわれていたのだ

Sep 1, 2019 · 1 like · 1 share · 4,568 followers View post →