PubHawk
PLoS One October 2014 PMID 24551053

The social contagion of generosity.

Milena Tsvetkova, Michael W Macy

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Mentions

9
Peak: 2 in May 2024
across 3 sources since Oct 2020

Extended reach

51,950
potential audience

Total likes

1,718

Video views

29,780

Mentions per month

Oct 2020 – Dec 2025

Where it's discussed

  • News4 articles
  • X / Twitter3 posts
  • YouTube2 videos

AI synopsis

What people are saying

Participants show interest in the research by referencing related studies and asking about future results, with some posts acknowledging the significance of social influence on generosity, though their tone remains conversational and somewhat superficial, indicating a moderate level of engagement and impact.

AgreementModerate agreement

The discussions show a generally positive recognition of the study’s importance and its findings, indicating moderate agreement with the research's implications.

InterestModerate interest

The posts express curiosity and interest, especially with questions about ongoing results, but lack deep analytical engagement.

EngagementModerate engagement

Comments include references to related research and admiration for the authors, reflecting some level of interaction, but not extensive debate.

ImpactNeutral impact

The discussions seem to acknowledge the study's relevance, but with limited evidence of widespread influence or immediate application.

Abstract in brief

  • The study examines why people help strangers even when there's little chance of direct reciprocation or rewards, suggesting that generosity can be contagious.
  • It tests two main ideas: one where receiving help makes a person more likely to help others (generalized reciprocity), and another where watching others be generous encourages similar behavior (third-party influence).
  • The findings show that getting help can boost a person's willingness to help others, but surprisingly, just observing help—especially if they haven't received help themselves—might actually reduce their motivation to be generous, possibly because it makes them feel less responsible or needed.]
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Top posts

Most liked on X and Bluesky
Nicholas Gruen
@NGruen1 · X

Hi @NAChristakis Looking forward to reading your work on the social contagion of generosity. Can you tell me when you expect to have some results from it that you can share? https://t.co/2kwj3tVj7X

Sep 26, 2022 · 1 like · 22,025 followers View post →
Psicologado
@jhmagri_psi · X

(B) influência de terceiros aumentem a probabilidade de ajudar (p) acima do nível básico de "generosidade incondicional" (p), mas espera-se que os efeitos de receber e observar ajuda repetidamente sejam diferentes. doi:10.1371/journal.pone.0087275.g002 https://t.co/eOyJBshFz0

May 26, 2024 · 53 followers View post →

All mentions

Psicologado
@jhmagri_psi · X

(B) influência de terceiros aumentem a probabilidade de ajudar (p) acima do nível básico de "generosidade incondicional" (p), mas espera-se que os efeitos de receber e observar ajuda repetidamente sejam diferentes. doi:10.1371/journal.pone.0087275.g002 https://t.co/eOyJBshFz0

May 26, 2024 · 53 followers View post →
Psicologado
@jhmagri_psi · X

Neste mesmo esforço Milena Tsvetkova e Michael W. fizeram uma pesquisa financiada pelo National Science Foundation dos EUA e publicaram um artigo na PLoS ONE em 2014 pelo nome de "The Social Contagion of Generosity", que seria em português "O Contágio Social pela Generosidade" https://t.co/poFbreXpNw

May 26, 2024 · 53 followers View post →
Nicholas Gruen
@NGruen1 · X

Hi @NAChristakis Looking forward to reading your work on the social contagion of generosity. Can you tell me when you expect to have some results from it that you can share? https://t.co/2kwj3tVj7X

Sep 26, 2022 · 1 like · 22,025 followers View post →
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