Synopsis of Social media discussions

The discussions reveal an overall acceptance of the research's main idea that negative information captures more attention, with posts emphasizing its relevance to real-world applications like persuasion and marketing, using words like 'study' and 'says,' which denote an informative tone and curiosity about practical impact.

A
Agreement
Moderate agreement

Most posts acknowledge the research's findings that humans tend to focus more on negative information, indicating general agreement with the article's core concepts.

I
Interest
High level of interest

Posts show high interest, with mentions of how the study influences areas like psychology, persuasion, and marketing.

E
Engagement
Moderate level of engagement

The discussion shows moderate engagement, with users referencing the potential implications of the research and asking questions about its effects.

I
Impact
Moderate level of impact

There is a recognition that such research can impact fields like marketing and political attitudes, though it's viewed as significant but not revolutionary.

Social Mentions

YouTube

2 Videos

Twitter

2 Posts

Blogs

2 Articles

News

27 Articles

Metrics

Video Views

1,259

Total Likes

66

Extended Reach

1,278

Social Features

33

Timeline: Posts about article

Top Social Media Posts

Posts referencing the article

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  • Fiona Kelly
    @ArtOfSexyBrand (Twitter)

    4/4 Here's the Cambridge University Research about "Negativity Bias" How does this study affect your message? #psychology #persuasion #marketing https://t.co/rQYwnfOR2k
    view full post

    March 18, 2023

  • Fiona Kelly
    @ArtOfSexyBrand (Twitter)

    @DKThomp There was a study published by Cambridge University Press which says that people pay more attention to negative events that positive ones. https://t.co/3OYf00qIU6
    view full post

    March 17, 2023

Abstract Synopsis

  • The negativity bias refers to the tendency to pay more attention to negative information, and there is extensive research on how it is understood, measured, and varies between individuals.
  • Study of the negativity bias includes examining its stability over time, as well as its neural and genetic roots, indicating it's influenced by biology.
  • Hibbing and colleagues suggest that differences in negativity bias among people can help explain variations in political beliefs and attitudes, and current measures can test this idea.]