Implicit moral evaluations: A multinomial modeling approach.

Abstract in brief

• The study introduces the Moral Categorization Task and a multinomial model to measure different components of implicit moral evaluations, such as unintentional judgments and moral transgression assessments, through a series of experiments.
• Experiments show that unintentional moral judgments are stronger toward morally transgressive primes and are influenced by neurophysiological responses, with response speed affecting deliberate judgments but not automatic ones.
• The findings reveal that implicit moral evaluations are connected to moral personality traits, such as moral identity and guilt, and vary based on attitudes like voting behavior, highlighting their role in understanding moral behavior and personality differences.