The Manchester Fly Facility: Implementing an objective-driven long-term science communication initiative.

Sanjai Patel, Andreas Prokop

October 2017

Synopsis of Social media discussions

Discussions highlight the difficulty of communicating basic research to the public and mention strategies to improve engagement, as seen in comments about Andreas Prokop’s presentation on overcoming challenges. The tone is analytical and slightly optimistic, emphasizing the importance of science communication despite obstacles.

A
Agreement
 Neither agree nor disagree

The posts acknowledge the challenges and importance of communicating basic research like Drosophila studies, showing mixed levels of agreement with the publication's approach.

I
Interest
 Moderate level of interest

Participants demonstrate a moderate interest in science communication strategies, especially highlighted by discussions about overcoming engagement challenges.

E
Engagement
 Moderate level of engagement

Posts reference specific efforts and strategies from the article and presentation, indicating a meaningful level of engagement.

I
Impact
 Neutral impact

Although participants recognize the importance, there is limited discussion on the broader impact of the initiative, leading to a neutral impact score.

Social Mentions

YouTube

1 Videos

Facebook

2 Posts

Twitter

5 Posts

Blogs

4 Articles

Metrics

Video Views

255

Total Likes

38

Extended Reach

33,724

Social Features

12

Timeline: Posts about article

Top Social Media Posts

Posts referencing the article

Implementing Long-Term, Objective-Driven Science Communication Initiatives

Implementing Long-Term, Objective-Driven Science Communication Initiatives

Presentation by Andreas Prokop from the University of Manchester discusses the Manchester Fly Facility's objective-driven, long-term approach to science communication, emphasizing its role in raising awareness about the importance of Drosophila research for biomedical discoveries.

Genetics Society of America

April 30, 2021

255 views

  • Leanne Dibbens (Prior)
    @leanne_dibbens (Twitter)

    RT @GeneticsGSA: Unlike medical research directly relevant to people’s life quality, communicating basic #Drosophila research is far more c…
    view full post

    May 18, 2021

    12

  • Cahir O'Kane
    @OKaneCahir (Twitter)

    RT @GeneticsGSA: Unlike medical research directly relevant to people’s life quality, communicating basic #Drosophila research is far more c…
    view full post

    May 18, 2021

    12

  • Tristan A F Long
    @thelonglab (Twitter)

    RT @GeneticsGSA: Unlike medical research directly relevant to people’s life quality, communicating basic #Drosophila research is far more c…
    view full post

    May 18, 2021

    12

  • Drosophila Research and Training Centre
    @DrosophilaRTC (Twitter)

    RT @GeneticsGSA: Unlike medical research directly relevant to people’s life quality, communicating basic #Drosophila research is far more c…
    view full post

    May 18, 2021

    12

  • Genetics Society of America
    @GeneticsGSA (Twitter)

    Unlike medical research directly relevant to people’s life quality, communicating basic #Drosophila research is far more challenging. In this #Dros21 presentation, Andreas Prokop shares how to conquer some of the challenges to improve engagement. https://t.co/yJdFk3DEXh @Poppi62 https://t.co/UddgscYf3J
    view full post

    May 18, 2021

    36

    12

Abstract Synopsis

  • The Manchester Fly Facility is implementing a long-term, goal-focused science communication program to raise public awareness about Drosophila research, despite limited budgets and time constraints faced by scientists.
  • The initiative is designed around a vision of creating a network of engaged communities including students, the general public, and fellow scientists, to increase the reach and impact of science communication efforts over time.
  • Their multifaceted approach includes educational resources, public outreach events, online content, and professional dissemination strategies, all aimed at gradually building a sustainable and impactful science communication ecosystem.