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Emotion shapes the diffusion of moralized content in social networks.
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Jan 2019 – Nov 2025Where it's discussed
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AI synopsis
What people are saying
Numerous participants referenced the impact of emotional language on content sharing, with remarks like 'posts that trigger emotions, especially anger at out-groups, are the most likely to be shared' highlighting the core findings of the research. The tone across discussions ranged from analytical to critical, particularly in noting how emotional content can foster polarization, indicating a mix of concern and reflection about contemporary social media dynamics.
The majority of discussions reflect a general agreement with the article’s conclusions about the role of emotional language in spreading moralized content.
Participants display considerable interest in the topic, as evidenced by the variety of responses referencing the article's findings.
While many comments are thoughtful, some merely share links instead of deep analysis, indicating moderate engagement overall.
The discussions suggest that contributors believe the article has significant relevance and influence on understanding social media dynamics.
Abstract in brief
- Emotion plays a crucial role in how moral and political ideas spread on social media, a phenomenon termed "moral contagion."
- The study found that using moral-emotional language in posts significantly boosts their visibility and sharing, with each additional emotional word increasing diffusion by 20 times.
- However, the impact of this emotional language is stronger within ideological groups (like liberals or conservatives) than between them, suggesting that group identity affects the spread of moral ideas on social networks.
Top posts
Most liked on X and Bluesky@ClausPeterB @levikrasnitz Negative Emotionen führen eher zu Interaktion als positive Emotionen, weshalb einem der Algorithmus eher Dinge anzeigt, worüber man sich aufregt. Dazu gibt es Studien von Harvard und Yale. https://t.co/bAmTGfx6Ne https://t.co/zRTjF0OQNP
授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11, 2017 114 (28) 7313-731. https://t.co/NPfavUsorn
ある研究によると、Twitterって道徳的感情語が増えるとRTされる確率も増えるんだってさ! https://t.co/bkuNzrYnMk RTの露出はフォロー関係に依存するから類友まっしぐらだね!あのハッシュキャンペーン・・・ ところで、肥満は伝染するって噂あるの?
このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusion of moralized content in social networks https://t.co/vhDBAEKCZX https://t.co/m9JWQUz1FK
道徳的-感情的単語が含まれているSNS上のメッセージは,単語1つにつき20%拡散されやすくなるよという2017年の研究。リベラル,保守それぞれのネットワーク内でよく拡散され,間はあまり越えない。/ Emotion shapes the diffusion of moralized content in social networks https://t.co/nvHTJg07CQ
All mentions
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A video on how all media can divide us. When you only get shown the extremes of both sides that's all you think they are as a whole. We must recognize this and not let them divide us further causing more violence to our fellow Humans. https://t.co/M6WfAwPxI6
I want to see more of THIS, and less of [gestures broadly] youtu.be/tSv9DzQc6eA?...
New video from me! youtu.be/tSv9DzQc6eA
https://t.co/BtRaDB46HJ
La emoción condiciona la difusión de contenidos moralizantes en las redes sociales | PNAS https://t.co/gsgoadvnC9
Soal algoritma, bbr temuan mnrk soal klaim medsos yg memprioritaskan konten emosional: Emotion shapes the diffusion of moralized content in social networks: moral contagion https://t.co/S7RTxgTQ3D
@itodd888 @JadeCole2112 Well social contagions have their own “representational code” (emotions) and critical mass for non-linear transition. “Emotion shapes the diffusion of moralized content in social networks” https://t.co/GK9GinvBsq “Simplicity models of social contagion” https://t.co/RfQNQdiVlJ
RT @pickover: On
On
RT @kernelshark: @ClausPeterB @levikrasnitz Negative Emotionen führen eher zu Interaktion als positive Emotionen, weshalb einem der Algorit…
@ClausPeterB @levikrasnitz Negative Emotionen führen eher zu Interaktion als positive Emotionen, weshalb einem der Algorithmus eher Dinge anzeigt, worüber man sich aufregt. Dazu gibt es Studien von Harvard und Yale. https://t.co/bAmTGfx6Ne https://t.co/zRTjF0OQNP
➡️ Wie gut funktioniert Emotionalisierung + Moralisierung? (Spannend wie viel Literatur es dazu gibt tbh) 20% mehr Retweets, wenn zUGesPiTzt wird https://t.co/JQtNCUtInn https://t.co/pMuTg64YbC
he diffusion of moralized content in social networks (https://www.pnas.org/doi/full/10.1073/pnas.1618923114) postado via api :D
@notredumonde Thanks!
@TEDchris This sent me down a rabbit hole. Here's the research that Tristan mentioned if anyone's interested in a deeper dive: https://t.co/HFgfRcgcXG
This explains my "For you" feed. What a hellsite this is. @elonmusk fix this bloody thing, please. https://t.co/turm1NT5Z3
Sources: Frith: https://t.co/YF1eohtE7P Brady: https://t.co/SVVbzz3FHL https://t.co/wdZon134nd
1⃣ Negative moral-emotional / outrage language grabs attention but is also a 'relative' of hate. The use of m.-e. words such as "evil" or "disgusting" and the othering of outgroups get plenty of likes and shares, but it has consequences. https://t.co/z2cuygXVLV 3/n
4/7 Neurony lustrzane mogą prawdopodobnie prowadzić do efektu kameleona (Zeliga)- naśladowania gestów, postawy czy nawet głosu np. rozmówcy. Miedzy innymi one powodują, że tutaj na tt posty emocjonalne są szybciej rozpowszechniane. https://t.co/1kA89nhhgK
ある研究によると、Twitterって道徳的感情語が増えるとRTされる確率も増えるんだってさ! https://t.co/bkuNzrYnMk RTの露出はフォロー関係に依存するから類友まっしぐらだね!あのハッシュキャンペーン・・・ ところで、肥満は伝染するって噂あるの?
RT @myuuko: 道徳的-感情的単語が含まれているSNS上のメッセージは,単語1つにつき20%拡散されやすくなるよという2017年の研究。リベラル,保守それぞれのネットワーク内でよく拡散され,間はあまり越えない。/ Emotion shapes the diffusion…
RT @myuuko: 道徳的-感情的単語が含まれているSNS上のメッセージは,単語1つにつき20%拡散されやすくなるよという2017年の研究。リベラル,保守それぞれのネットワーク内でよく拡散され,間はあまり越えない。/ Emotion shapes the diffusion…
RT @myuuko: 道徳的-感情的単語が含まれているSNS上のメッセージは,単語1つにつき20%拡散されやすくなるよという2017年の研究。リベラル,保守それぞれのネットワーク内でよく拡散され,間はあまり越えない。/ Emotion shapes the diffusion…
道徳的-感情的単語が含まれているSNS上のメッセージは,単語1つにつき20%拡散されやすくなるよという2017年の研究。リベラル,保守それぞれのネットワーク内でよく拡散され,間はあまり越えない。/ Emotion shapes the diffusion of moralized content in social networks https://t.co/nvHTJg07CQ
New York Üniversite'nde gerçekleştirilen büyük bir araştırmaya göre, tweet'lerinize eklediğiniz her ahlaki infial sözcüğüyle birlikte retweet'lenme oranınız ortalama yüzde 20 artıyor; bu oranı en çok arttıran sözcükler ise "saldırı" "kötü" ve "suç (lamak) https://t.co/dwjgY0fbi2
RT @dajmeyer: E.g.: bad, blame, care, fight, hate, peace, safe, shame, wrong, ... per @william__brady, @julianwills1, @JohnJost1, @j_a_tuck…
E.g.: bad, blame, care, fight, hate, peace, safe, shame, wrong, ... per @william__brady, @julianwills1, @JohnJost1, @j_a_tucker & @jayvanbavel, Emotion shapes the diffusion of moralized content in social networks https://t.co/aZw1I8Lyc1 https://t.co/rfuWTDdNbq
RT @blackseraphimi1: "...the presence of moral-emotional language in political messages substantially increases their diffusion within (and…
RT @briandavidearp: Emotion shapes the diffusion of moralized content in social networks | Proceedings of the National Academy of Sciences…
Emotion shapes the diffusion of moralized content in social networks | Proceedings of the National Academy of Sciences https://t.co/WGcUVfI3Md
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
RT @shioshio38: このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusi…
このグラフは、twitterの政治的ツイートRTを調べて、保守とリベラルでそれぞれ内部でRTをしており、2つの塊になっているという話のようだ。 レイオフでこれが加速するか? 下記はその論文。 Emotion shapes the diffusion of moralized content in social networks https://t.co/vhDBAEKCZX https://t.co/m9JWQUz1FK
"...the presence of moral-emotional language in political messages substantially increases their diffusion within (and less so between) ideological group boundaries." https://t.co/WDmEz217iO
Emotion shapes the diffusion of moralized content in social networks | PNAS https://t.co/GnDdxaj8GB
In an analysis of tweets by ordinary citizens, Billy Brady and colleagues found that when people used moral emotional language it was associated with disconnected echo chambers. https://t.co/W5G9RI27V0
后来的研究表明,触发情绪——尤其是对外部群体的愤怒——的帖子最有可能被分享。 ——愤怒容易燃烧,却不易平息,还是更专注于私心所爱吧。 (https://t.co/nDYiuokg60)
RT @st_nozawa: 「感情語」「道徳語」「道徳感情語」のフィルタがあったらSNSに実装したい。感情や道徳のない世界を求めるわけではないが、現状のSNSには負荷が掛かりすぎる。 Emotion shapes the diffusion of moralized con…
RT @st_nozawa: 「感情語」「道徳語」「道徳感情語」のフィルタがあったらSNSに実装したい。感情や道徳のない世界を求めるわけではないが、現状のSNSには負荷が掛かりすぎる。 Emotion shapes the diffusion of moralized con…
RT @st_nozawa: 「感情語」「道徳語」「道徳感情語」のフィルタがあったらSNSに実装したい。感情や道徳のない世界を求めるわけではないが、現状のSNSには負荷が掛かりすぎる。 Emotion shapes the diffusion of moralized con…
Original source: PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES " Emotion shapes the diffusion of moralized content in social networks" https://t.co/4YvG22a261
Chart shows how people will retweet things they agree with to other people they agree with. Social Media is one big echo chamber and stints a lot of productive discussion. https://t.co/bKWq5a70Hp https://t.co/jzMlSyXsTz
Moral-emotional language in political messages substantially increases their diffusion within (and less so between) ideological group boundaries. https://t.co/bssIgjX6CK
RT @SaiDrGaddam: Goes deeper. Outrage in the one type of anger that was "designed" to share. Helps defray the cost of punishing a powerful…
Goes deeper. Outrage in the one type of anger that was "designed" to share. Helps defray the cost of punishing a powerful entity. More punishers, less the personal risk of blowback. https://t.co/jCgJO9wOXg by @jayvanbavel & co shows how moral-emotional language triggers sharing https://t.co/WtgbygqHxF
@parafactual “Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.” https://t.co/BioRuRu4NU https://t.co/qiwyswuc1l
research shows that posts that trigger emotions, especially anger at out-groups, are the most likely to be shared. https://t.co/rFfUaDjj1e https://t.co/JEYe5vYSU2 https://t.co/6GIbX253se
@PsychPLockwood research shows that posts that trigger emotions, especially anger at out-groups, are the most likely to be shared. https://t.co/rFfUaD1I9G https://t.co/JEYe5vHi2u
Twitter activity relating to political topics (gun-control, climate change, same-sex marriage). Blue represents liberal users, red are conservative. Soooooo polarized... https://t.co/qgGFrt1ZMp https://t.co/VkxGT2pVHi
@kiurumikko NYC:n tutkimus (PNAS) ”Emotion shapes the diffusion of moralized content in social networks”
Emotion shapes the diffusion of moralized content in social networks | PNAS https://t.co/j3TvyFL6wh
This flood will try to summarize the article "Emotion shapes the diffusion of moralized content in social networks" by the perspective of Discourse Analysis and Psychology. Lets Start! (https://t.co/wutJrNuqpH)
「感情語」「道徳語」「道徳感情語」のフィルタがあったらSNSに実装したい。感情や道徳のない世界を求めるわけではないが、現状のSNSには負荷が掛かりすぎる。 Emotion shapes the diffusion of moralized content in social networks https://t.co/Gta1acz0qR
Emotion shapes the diffusion of moralized content in social networks https://t.co/rfHpHozluz
RT @VoiceOfFranky: Emotion shapes the diffusion of moralized content in social networks https://t.co/HCvtwtwXTG
Emotion shapes the diffusion of moralized content in social networks: "we found that the presence of moral-emotional language in political messages substantially increases their diffusion within (and less so between) ideological group boundaries" @PNASNews https://t.co/r3rHEnyU3B https://t.co/WlxdlhmdCJ
Emotion shapes the diffusion of moralized content in social networks: "we found that the presence of moral-emotional language in political messages substantially increases their diffusion within (and less so between) ideological group boundaries" @PNASNews https://t.co/Hj68JmsqGp https://t.co/nuIQTbU3WV
Emotion shapes the diffusion of moralized content in social networks https://t.co/HCvtwtwXTG
RT @r_shineha: 授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11,…
RT @r_shineha: 授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11,…
RT @r_shineha: 授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11,…
RT @r_shineha: 授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11,…
授業でよく紹介する論文の一つ。William J. Brady et al. ”Emotion shapes the diffusion of moralized content in social networks.” PNAS July 11, 2017 114 (28) 7313-731. https://t.co/NPfavUsorn
RT @OverdoingD: We’ve been asked about the cover image on OVERDOING DEMOCRACY. Some have assumed is just a graphic. It’s a plot from a pape…
We’ve been asked about the cover image on OVERDOING DEMOCRACY. Some have assumed is just a graphic. It’s a plot from a paper by @william__brady et al, “Emotion shapes the diffusion of moralized content in social networks” Read the paper here: https://t.co/PLTOcWm8ZO https://t.co/gtWZ6et4He
RT @OverdoingD: People have been asking about the image on the book cover. It comes from an article titled “Emotion shapes the diffusion o…
RT @OverdoingD: People have been asking about the image on the book cover. It comes from an article titled “Emotion shapes the diffusion o…
People have been asking about the image on the book cover. It comes from an article titled “Emotion shapes the diffusion of moralized content in social networks” by William J. Brady, et al. You can read it here: https://t.co/hzLXVGQJ5b
RT @pash22: Emotion shapes the diffusion of moralized content in social networks https://t.co/LeS4Klwpqc via @jayvanbavel et al
Emotion shapes the diffusion of moralized content in social networks https://t.co/LeS4Klwpqc via @jayvanbavel et al
RT @hideman2009: Emotion shapes the diffusion of moralized content in social networks https://t.co/Gs4v5E6uec
RT @hideman2009: Emotion shapes the diffusion of moralized content in social networks https://t.co/Gs4v5E6uec
Emotion shapes the diffusion of moralized content in social networks https://t.co/Gs4v5E6uec
RT @asarin: (社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content i…
RT @asarin: (社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content i…
RT @asarin: (社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content i…
RT @asarin: (社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content i…
RT @asarin: (社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content i…
(社説)成人の日に 思考の陰影感じる世界へ:朝日新聞デジタル https://t.co/W0tDoMs5VZ 大平先生のコメントがついている論文はこれ:Emotion shapes the diffusion of moralized content in social networks https://t.co/plTxRkuif8
Emotion shapes the diffusion of moralized content in social networks https://t.co/Vltw5ktJHa