The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed as bullying when echoed online by a many similar responses, as it then seems to contribute to disproportionate group condemnation. https://t.co/eyVtTyaQJv
The Paradox of Viral Outrage.
Mentions
Extended reach
Total likes
Video views
Mentions per month
Jan 2019 – Oct 2025Where it's discussed
-
X / Twitter86 posts
-
News12 articles
-
Facebook5 posts
-
Blogs4 articles
-
Bluesky2 posts
-
YouTube2 videos
-
Reddit2 posts
AI synopsis
What people are saying
Discussions highlight the paradoxical nature of viral outrage, often quoting research that shows how collective condemnation can ironically increase sympathy for offenders. The tone is analytical, referencing specific studies and research summaries, which contributes to a well-informed dialogue that deepens understanding of social dynamics in digital spaces.
Most discussions acknowledge the phenomenon described in the publication, supporting its core idea that viral outrage can lead to increased sympathy for offenders.
Posts demonstrate high curiosity and engagement with the idea, often referencing studies and researchers, showing active interest in understanding the paradox.
Many include detailed explanations, referencing multiple studies, examples, and personal opinions, indicating deep engagement with the topic.
While some posts emphasize the relevance to social media behaviors, the overall perceived societal impact seems moderate, reflecting academic interest rather than widespread change.
Abstract in brief
- The article discusses how moral outrage, which typically helps promote social norms and curb bad behavior, can become exaggerated online due to the viral nature of internet posts.
- When individual outrage is shared by many online, it often shifts from justified criticism to appearing as bullying, especially because the collective response can seem disproportionate and more judgmental.
- The research, based on six studies, found that the more people express outrage about a post, the more sympathy viewers feel toward the original offender, making the entire mob-like condemnation seem unfair or excessive.]
Top posts
Most liked on X and BlueskyA propos społecznościowego oburzenia na posła B.: "Im większa liczba osób publicznie krytykuje moralne wykroczenie, tym bardziej prawdopodobne jest, że osoby trzecie będą sympatyzować z pierwotnym sprawcą wykroczenia" (the paradox of viral outrage) https://t.co/JxSTxq59bP
Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword: it can actually increase sympathy for the person being shamed... https://t.co/wwYIKGiERj
The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender https://t.co/wwYIKGiERj
@davidfromterra @Jabaluck There is some interesting work in psychology suggesting that when online criticism becomes a pile-on, people begin to sympathize with the original offender. Here: https://t.co/KfHThwypew and here: https://t.co/CWvOUbVk7p h/t @jonj https://t.co/z02TG6DFzr
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/W4iIR3juck via @researchdigest
All mentions
The Paradox of Viral Outrage and Online Justice
This video explores how moral outrage online often shifts from promoting social norms to exaggerated, mob-like responses, as detailed in research showing that collective outrage can lead to increased sympathy for…
The Paradox of Viral Outrage and Online Mob Behavior
This video explores how moral outrage, normally promoting social norms, can become exaggerated online, shifting from criticism to bullying, and how collective outrage can unfairly sway viewer sympathy.
@Mecachis23 @egoiitz @AlexAcostaa19 Hay un montón en internet con una búsqueda sencilla, te paso un ejemplo. https://t.co/5In7DDdkIJ
RT @RSzarfenberg: A propos społecznościowego oburzenia na posła B.: "Im większa liczba osób publicznie krytykuje moralne wykroczenie, tym b…
RT @RSzarfenberg: A propos społecznościowego oburzenia na posła B.: "Im większa liczba osób publicznie krytykuje moralne wykroczenie, tym b…
A propos społecznościowego oburzenia na posła B.: "Im większa liczba osób publicznie krytykuje moralne wykroczenie, tym bardziej prawdopodobne jest, że osoby trzecie będą sympatyzować z pierwotnym sprawcą wykroczenia" (the paradox of viral outrage) https://t.co/JxSTxq59bP
RT @jayvanbavel: The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed…
RT @jayvanbavel: The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed…
I'm trying to reach Takuya Sawaoka to talk about his work, such as "The Paradox of Viral Outrage" if anyone can help make a connection.
RT @jayvanbavel: The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed…
RT @jayvanbavel: The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed…
The Paradox of Viral Outrage: The same individual outrage that would be praised in isolation is more likely to be viewed as bullying when echoed online by a many similar responses, as it then seems to contribute to disproportionate group condemnation. https://t.co/eyVtTyaQJv
I just assigned this paper to my psych of the internet class - The paper is a bit old (2018), but it's just so great, I felt the need to tweet it (no outrage, viral or otherwise, here) https://t.co/kLle0qbsoP
@davidfromterra @Jabaluck There is some interesting work in psychology suggesting that when online criticism becomes a pile-on, people begin to sympathize with the original offender. Here: https://t.co/KfHThwypew and here: https://t.co/CWvOUbVk7p h/t @jonj https://t.co/z02TG6DFzr
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/IyWOMEo7Zu https://t.co/9EawHpolHU
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/2n7NozAZJo https://t.co/WjGRD7x2ol
RT @SaysMiss: 'somebody says something offensive or controversial on social media, they’re met with anger and disgust, and they either apol…
'somebody says something offensive or controversial on social media, they’re met with anger and disgust, and they either apologise or double down.. this cycle has become somewhat of a career, with..outrage forming the ..backbone of their public personas.' https://t.co/ccqiqT48tB
@Tvbona https://t.co/FSP9VrmzqV
The Paradox of Viral Outrage: Public Shaming Inspires Further Outrage, But Also Increases Sympathy For the Offender. https://t.co/rtrBVbfgvP https://t.co/WoUms0myJt
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender – Research Digest https://t.co/LVg1wiHbs5
'The research highlights what the team describes as the “strange bedfellows” of outrage and sympathy.' The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/KkvMHgDoZ8 #redthread #Swipefile https://t.co/l37DeA73IV
Research shows, it’s better to ignore an offensive message than to confront the offender. Why? Because it creates more sympathy for the offender! Do you think it’s better to stand your ground or to turn the other cheek? https://t.co/UByP6pwtGF #OnlineAbuse #SympathyOrOutrage
Research shows, it’s better to ignore an offensive message than to confront the offender. Why? Because it creates more sympathy for the offender! Do you think it’s better to stand your ground or to turn the other cheek? https://t.co/UByP6pwtGF #OnlineAbuse #SympathyOrOutrage
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/87nNsF6P5S Via @researchdigest https://t.co/mgZTrcbRXn
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/LriPHycjty https://t.co/om8ZOSPHRW
The complex relationship of posts and responses is indeed, as Emily Reynolds ( @rey_z ) reports, not easy to fathom or theorise. As someone who both posts controversial things and is prone to moral outrage, I'll watch further research on this with... https://t.co/Sw8ep71vND
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/DN92DgHHGd
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/TdXT0gvWDR via @researchdigest
RT @ResearchDigest: Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword:…
RT @ResearchDigest: Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword:…
RT @ResearchDigest: Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword:…
Viral outrage increases condemnation for offensive acts, but also sympathy for the offender. Research digested by @rey_z highlights the complex, sometimes counterintuitive, interaction between outrage and sympathy: https://t.co/3unJ0O5fPG via @ResearchDigest https://t.co/mO6ZcATgrH
So, SocMe outrage is complicated! https://t.co/L7GwmSaGfg
La paradoja de la indignación viral: The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/XoDc47qFs9
RT @sophiatseliem: SOCIAL MEDIA UPHEAVAL: The Paradox Of Viral Outrage: Shaming Breeds More Outrage, But Also Sympathy… https://t.co/53VGB…
SOCIAL MEDIA UPHEAVAL: The Paradox Of Viral Outrage: Shaming Breeds More Outrage, But Also Sympathy… https://t.co/53VGB18Pp1
@CassSunstein, Online #lapidation also garners support for trolls: “as outrage increased, observers believed it was “more normative” to express condemnation, but simultaneously believed that outrage was excessive and felt more sympathy for the offender.” https://t.co/w0SAjEpZqp https://t.co/52pQUXAAyC
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/IyWOMEo7Zu https://t.co/WqqdYshmIE
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/bs8McIIUcK
RT @ResearchDigest: Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword:…
Our two latest posts explore the darker side of social media. Firstly, public shaming seems to be a double-edged sword: it can actually increase sympathy for the person being shamed... https://t.co/wwYIKGiERj
RT @adders: An interesting read for those interested in the psychology of social media: BPS Research Digest: The Paradox Of Viral Outrage:…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/8WDLZ4DvP3 via @researchdigest
RT @ifoundmo: The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://…
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/W4iIR3juck via @researchdigest
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/j9myDKkhEX
Important to remember that social networking leverages powerful human-social processes that are millions of years old. ARTICLE: How public shaming inspires further outrage — but also increases sympathy for the alleged offender. via @ProRealVR https://t.co/1CAteqh3ZG
Interesting research. Is it better to ignore/mute than respond? - The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/jpAlhuXoXh via @ResearchDigest
Online Shaming Can Actually Increase Sympathy For The Offender. The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender - https://t.co/g28SklRxAj
Does outrage and public shaming actually change behaviour? Article from today’s BPS Digest “And while it may be a common way of expressing moral judgement, the team concludes that outrage has “limited efficacy” when it comes to ac…https://t.co/BLPVSrUFcM https://t.co/k9alNg49Iy
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/AkoRAV73XG via @researchdigest
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender :: viral outrage frequently perceived as disproportionate, leading to increased sympathy https://t.co/5eHHVOWATQ via @researchdigest
@ian_argent https://t.co/RMaAQkt9ew
RT @PsychologyTip: The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender htt…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/8DB5ADF42r
Via @ResearchDigest 'The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender' https://t.co/9RQb7CLO8M
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/wg5E1iwwKw via @researchdigest
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/7TDtMg9I2M via @researchdigest
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
An interesting read for those interested in the psychology of social media: BPS Research Digest: The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/lZfBlnIT6I
Via @ResearchDigest 'The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender' https://t.co/PNSODMFUOY
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/1V23LsYnJS
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/sjPFritwHB #psychology
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/4AniTiiYGA via @researchdigest
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender https://t.co/TJRe8USGTl via @researchdigest
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender: View more at https://t.co/vDzr6MwWsv
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender - BPS Research Digest via BrainSights for iOS https://t.co/nDljXZMrqT
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
RT @ResearchDigest: The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender ht…
The paradox of viral outrage: Public shaming inspires further outrage — but also increases sympathy for the offender https://t.co/wwYIKGiERj
RT @byrd_nick: Outraged by racism, sexism, xenophobia, etc. on Twitter? Consider some evidence that if your outrage goes viral, then peopl…
https://journals.sagepub.com/doi/abs/10.1177/0956797618780658
Outraged by racism, sexism, xenophobia, etc. on Twitter? Consider some evidence that if your outrage goes viral, then people might end up having more sympathy toward the initial *offender* (and less sympathy for the person whose moral outrage went viral). https://t.co/vpdNgeWyTa
RT @justintosi: @conor64 This is probably what you're after: https://t.co/g1GSPbthye
@conor64 This is probably what you're after: https://t.co/g1GSPbthye
New episode! Two Normies Four Beers We discuss Kill All Normies by Angela Nagle, a book about the rise of transgressive politics and a new paper, The Paradox of Viral Outrage. Bonus: What was it like meeting @CHSommers at the @Quillette Social IRL? https://t.co/dB3zy93zpK
@IBJIYONGI Not quite what you’re asking about, but the general dynamic was recently studied. https://t.co/J5k96CEUak
RT @byrd_nick: People often express moral outrage at racist, sexist, or unpatriotic expressions. However, if the outrage goes viral, then p…
https://journals.sagepub.com/doi/abs/10.1177/0956797618780658
People often express moral outrage at racist, sexist, or unpatriotic expressions. However, if the outrage goes viral, then people have more sympathy toward the initial offender (and less sympathy for the person whose moral outrage went viral). https://t.co/vpdNgeWyTa
Is there a blowback effect from online callout culture? Interesting study looks at perceptions of viral outrage vs individually expressed outrage https://t.co/0Y6U4tv6tr #sociology #psych https://t.co/jTC2OBcJMW
RT briandavidearp: RT jayvanbavel: When people see racist, sexist, or unpatriotic expressions they often express moral outrage. But if #outrage goes viral, it ironically elicits greater sympathy toward the initial offender. https://t.co/HzVuJQCDF5
JP
RS
BD
JH
DP
DN
T
MB
SR
DB
MM
EN
GS
S
MS
LL
KH
CF
MC
IS
TH
JA
P
IN
KP
DH
BP
WC
RT
K
PJ
L
AL
AB
BS
JR
MD
M
N
AT
TP
A
JH
A
CR
T
TT
PH
AW
JS
O
NB
JW
TA
Z
AT
B
PT
PB
FM
R
DC
BA
GD
P
C
AA
ND
PF
JT
TB
JS
U
MS
SH