June 2020 PMID 32306874

Losing stinks! The effect of competition outcome on body odour quality.

Jitka Fialová, Vít Třebický, Radim Kuba, David Stella, Jakub Binter, Jan Havlíček

Mentions

49
Peak: 35 in Apr 2020
across 4 sources since Apr 2020

Extended reach

1,080,619
potential audience

Total likes

155

Video views

476

Mentions per month

Apr 2020 – Nov 2025

Where it's discussed

  • X / Twitter45 posts
  • YouTube2 videos
  • News1 articles
  • Blogs1 articles

AI synopsis

What people are saying

The discussions consistently support the study's findings, emphasizing how losing in competitive contexts can subconsciously alter body odour, with phrases like 'body odour attractiveness deteriorated' and comments on the emotional impact, illustrating both curiosity and recognition of the research's importance.

AgreementStrong agreement

Most discussions acknowledge and support the findings of the study, noting how competition outcomes influence body odour, with phrases like 'Losing stinks!' and referencing the research directly.

InterestHigh interest

Posts show high interest by discussing specific implications, such as body odour attractiveness, masculinity, and how emotional states mediate these effects, indicating active engagement.

EngagementHigh engagement

Discussion examples include citing exact results, such as the decrease in attractiveness after losing, and referencing the methods and broader implications, demonstrating deep involvement.

ImpactHigh impact

Many posts emphasize the significance of the research, suggesting it challenges common perceptions about body odour and social communication, indicating notable influence.

Abstract in brief

  • This study examined how competitive outcomes, like winning or losing in a fight, influence the smell of human body odour, with winners and losers showing changes in odour qualities such as pleasantness, attractiveness, masculinity, and intensity.
  • Results showed that after a match, body odour generally became less pleasant, attractive, and intense, while it became more masculine; losing specifically caused a more noticeable decrease in pleasantness.
  • The research suggests that the emotional impact of losing, particularly feelings of negativity, mediates changes in how attractive body odour is perceived, indicating that competition experiences can send subconscious cues about dominance qualities through body odour.]

Top posts

Most liked on X and Bluesky
Rolf Degen
@DegenRolf · X

Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. https://t.co/VYgR9kOr0G https://t.co/INYpE7iNQV

Apr 20, 2020 · 94 likes · 19 shares · 69,508 followers View post →
The Royal Society
@royalsociety · X

Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing uses samples from Mixed Martial Arts fighters to investigate. https://t.co/mVyFoPByIh https://t.co/IaSDniSkqi

Apr 21, 2020 · 10 likes · 6 shares · 340,583 followers View post →
The Royal Society
@royalsociety · X

Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing uses samples from Mixed Martial Arts fighters to investigate. https://t.co/mVyFoPT9zP https://t.co/TBqRoLIDlF

Apr 27, 2020 · 9 likes · 4 shares · 340,583 followers View post →
Yuuko Morimoto
@myuuko · X

総合格闘技で負けた選手は体臭の魅力度が低下していたよという研究。/ Losing stinks! The effect of competition outcome on body odour quality https://t.co/AXw6LuHMN1

Jul 16, 2021 · 7 likes · 2 shares · 9,276 followers View post →
Tay
@BioTay · X

Después de una pelea de MMA (masculina), aunque la "masculinidad" del olor corporal aumenta, el atractivo de dicho olor se reduce. Curiosamente, en aquellos que pierden la pelea, el atractivo parece reducirse más (paper) https://t.co/1UzaWP5oTU https://t.co/NqeDWix2aD

Apr 24, 2020 · 5 likes · 3 shares · 20,503 followers View post →
高岸治人(Haruto Takagishi)
@HarutoTakagishi · X

YouTube動画を公開しました!#19 顔の特徴から格闘技の勝敗を予測できるか? https://t.co/N7JwnUmPwq via @YouTube

Dec 27, 2024 · 5 likes · 2 shares · 441 followers View post →

All mentions

高岸治人@格闘技×研究
@Takagishi_MMA · X

この論文も含めた研究は以下のYouTube動画で説明しています。 https://t.co/hUR0BV9S2u

Feb 23, 2025 · 22 followers View post →
高岸治人@格闘技×研究
@Takagishi_MMA · X

【研究紹介】総合格闘技(MMA)の試合後は男女ともに「においの魅力度・心地よさ・強さ」が低下、男性らしさは上昇。特に敗北した場合は体臭の心地よさが顕著に下がる傾向が示唆。この論文は次回のYouTube動画で取り上げたいです。 #MMA #格闘技 #体臭 https://t.co/8QQOjxuULN

Feb 23, 2025 · 1 like · 22 followers View post →
高岸治人(Haruto Takagishi)
@HarutoTakagishi · X

大晦日は格闘技デーなので再度ポストします。 UFCの格闘家の顔の特徴と勝敗の関連について調べた研究を語ってます。 #19 顔の特徴から格闘技の勝敗を予測できるか? https://t.co/dX9uDAETja #格闘技 #UFC #RIZIN #心理学 #社会心理学 https://t.co/0HTDdRV82b

Dec 30, 2024 · 3 likes · 441 followers View post →
ナカムラ
@Fumihiko99816 · X

RT @HarutoTakagishi: YouTube動画を公開しました!#19 顔の特徴から格闘技の勝敗を予測できるか? https://t.co/N7JwnUmPwq via @YouTube

Dec 27, 2024 · 2 shares · 88 followers View post →
高岸治人(Haruto Takagishi)
@HarutoTakagishi · X

YouTube動画を公開しました!#19 顔の特徴から格闘技の勝敗を予測できるか? https://t.co/N7JwnUmPwq via @YouTube

Dec 27, 2024 · 5 likes · 2 shares · 441 followers View post →
mammy999
@dddvdgaarunara · X

RT @myuuko: 総合格闘技で負けた選手は体臭の魅力度が低下していたよという研究。/ Losing stinks! The effect of competition outcome on body odour quality https://t.co/AXw6LuHMN1

Jul 16, 2021 · 2 shares · 291 followers View post →
Yuuko Morimoto
@myuuko · X

総合格闘技で負けた選手は体臭の魅力度が低下していたよという研究。/ Losing stinks! The effect of competition outcome on body odour quality https://t.co/AXw6LuHMN1

Jul 16, 2021 · 7 likes · 2 shares · 9,276 followers View post →
U @ Acupuncturist
@U_acup · X

勝負に負けた人間の体臭がきつくなる可能性... つ...辛い... https://t.co/EYnLqKSA2U

Aug 28, 2020 · 1,551 followers View post →
ᴀʙɪᴍʙᴏʟᴀ ᴏᴍᴏᴘᴏ
@OmopoBimbo · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Jun 22, 2020 · 19 shares · 3,248 followers View post →
Jennifer Lugaro
@JenLugaro · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Jun 13, 2020 · 19 shares · 12 followers View post →
Royal Society Publishing
@RSocPublishing · X

RT @royalsociety: Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing us…

Apr 28, 2020 · 4 shares · 38,634 followers View post →
Mathew Thompson
@ThompsonMathew · X

RT @royalsociety: Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing us…

Apr 27, 2020 · 4 shares · 607 followers View post →
NiHiListiC....
@sunnykoul8 · X

RT @royalsociety: Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing us…

Apr 27, 2020 · 4 shares · 361 followers View post →
syawal™ シ
@syawal · X

RT @royalsociety: Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing us…

Apr 27, 2020 · 4 shares · 3,092 followers View post →
The Royal Society
@royalsociety · X

Losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing uses samples from Mixed Martial Arts fighters to investigate. https://t.co/mVyFoPT9zP https://t.co/TBqRoLIDlF

Apr 27, 2020 · 9 likes · 4 shares · 340,583 followers View post →
Miguel Angel Ruiz
@Mars_777 · X

RT @BioTay: Después de una pelea de MMA (masculina), aunque la "masculinidad" del olor corporal aumenta, el atractivo de dicho olor se redu…

Apr 26, 2020 · 3 shares · 2,609 followers View post →
Strawman
@StrawmanMeBro · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 24, 2020 · 6 shares · 104 followers View post →
INEPTES AL JUTJAT I ELECCIONS
@Apitxat · X

RT @BioTay: Después de una pelea de MMA (masculina), aunque la "masculinidad" del olor corporal aumenta, el atractivo de dicho olor se redu…

Apr 24, 2020 · 3 shares · 556 followers View post →
Tay
@BioTay · X

Después de una pelea de MMA (masculina), aunque la "masculinidad" del olor corporal aumenta, el atractivo de dicho olor se reduce. Curiosamente, en aquellos que pierden la pelea, el atractivo parece reducirse más (paper) https://t.co/1UzaWP5oTU https://t.co/NqeDWix2aD

Apr 24, 2020 · 5 likes · 3 shares · 20,503 followers View post →
Royal Society Publishing
@RSocPublishing · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 22, 2020 · 6 shares · 38,634 followers View post →
Vít Třebický
@VitTrebicky · X

Losing sucks, Johnny... But does it also stinks? Check our new paper in the special issue of @RSocPublishing's Philosophical Transactions B on Olfactory communication in humans about how being involved in physical confrontation affects body odour https://t.co/1ujnl8Kq3I. https://t.co/i1Avjtxe03

Apr 22, 2020 · 4 likes · 144 followers View post →
@AudioNazi
@AudioNazi · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 22, 2020 · 19 shares · 43 followers View post →
Royal Society Publishing
@RSocPublishing · X

'Losing stinks! The effect of competition outcome on body odour quality'. New research using odour samples from Mixed Martial Arts fighters https://t.co/BSXZHV4w0b #PhilTransB https://t.co/2ZD7z38jM7

Apr 21, 2020 · 2 likes · 38,634 followers View post →
Channel Fight
@Channel_Fight · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 21, 2020 · 6 shares · 1,374 followers View post →
NiHiListiC....
@sunnykoul8 · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 21, 2020 · 6 shares · 361 followers View post →
Tichan
@El_Tichan · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 21, 2020 · 6 shares · 188 followers View post →
Paolo Piedrahita
@paolompp · X

RT @royalsociety: Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New resear…

Apr 21, 2020 · 6 shares · 397 followers View post →
The Royal Society
@royalsociety · X

Everyone can agree that losing stinks! But can the outcome of a competition have an effect on your body odour? New research in @RSocPublishing uses samples from Mixed Martial Arts fighters to investigate. https://t.co/mVyFoPByIh https://t.co/IaSDniSkqi

Apr 21, 2020 · 10 likes · 6 shares · 340,583 followers View post →
MachiavelliMindset
@StudentOfM · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 21, 2020 · 19 shares · 188 followers View post →
Channel Fight
@Channel_Fight · X

RT @RSocPublishing: 'Losing stinks! The effect of competition outcome on body odour quality'. New research using odour samples from Mixed M…

Apr 20, 2020 · 2 shares · 1,374 followers View post →
Sir Isaac Newton FRS
@zxspectrum128 · X

RT @RSocPublishing: 'Losing stinks! The effect of competition outcome on body odour quality'. New research using odour samples from Mixed M…

Apr 20, 2020 · 2 shares · 1,488 followers View post →
Royal Society Publishing
@RSocPublishing · X

'Losing stinks! The effect of competition outcome on body odour quality'. New research using odour samples from Mixed Martial Arts fighters https://t.co/G9q449A8lU #PhilTransB https://t.co/olC2ubQW8k

Apr 20, 2020 · 1 like · 2 shares · 38,634 followers View post →
microsatellite instability
@chudsommeleir · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 346 followers View post →
Bipartisan Alliance
@jorgemata · X

Losing stinks! The effect of competition outcome on body odour quality https://t.co/hAs4SwcrJ2

Apr 20, 2020 · 185 followers View post →
Lαzαɾմs
@gran1_ly · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 209 followers View post →
john.falatko
@johnmfalatko · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 114 followers View post →
ⓖⓤⓡⓟⓛⓔ
@gurple · X

Losing stinks! The effect of competition outcome on body odour quality | Philosophical Transactions of the Royal Society B: Biological Sciences https://t.co/nOcLAGhVhz

Apr 20, 2020 · 36 followers View post →
Elsharif
@BahaAlsharif · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 10 followers View post →
Derek Suboticki
@InsiderSubo · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 1,069 followers View post →
Τσιμπλιγούλι
@Diviner1965 · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 8,106 followers View post →
John S. Nash
@heynottheface · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 10,981 followers View post →
Fun and Games
@wwells668 · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 1,324 followers View post →
nj
@NasserJ97 · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 2,866 followers View post →
Jesse Livermore
@Jesse_Livermore · X

RT @DegenRolf: Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. htt…

Apr 20, 2020 · 19 shares · 100,147 followers View post →
Rolf Degen
@DegenRolf · X

Losing stinks! Body odor attractiveness deteriorated more strongly in Mixed Martial Arts contestants after lost fights. https://t.co/VYgR9kOr0G https://t.co/INYpE7iNQV

Apr 20, 2020 · 94 likes · 19 shares · 69,508 followers View post →
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