May 2020 PMID 32405880

Wine psychology: basic & applied.

Charles Spence

Mentions

27
Peak: 11 in May 2020
across 4 sources since May 2020

Extended reach

106,835
potential audience

Total likes

77

Video views

224

Mentions per month

May 2020 – Oct 2025

Where it's discussed

  • X / Twitter22 posts
  • YouTube3 videos
  • News1 articles
  • Blogs1 articles

AI synopsis

What people are saying

The vitality of the discussions stems from mentions of multisensory elements like music and glassware, with phrases such as 'attention to the experience' and 'factors influencing perception,' which reveal curiosity and support for the research. The tone is inquisitive and appreciative, emphasizing the importance and potential applications of the findings in real-world wine appreciation.

AgreementModerate agreement

Most discussions acknowledge the significance of the research in understanding how sensory factors influence wine perception, showing general support.

InterestHigh interest

Many posts highlight curiosity and enthusiasm about the topic, with references to their own research or profession, indicating high interest.

EngagementModerate engagement

Participants delve into specific aspects like sonic seasoning, glassware, and psychological factors, demonstrating active engagement with the material.

ImpactModerate impact

The discussions reflect the recognition that such research could shift perceptions and practices in wine tasting, suggesting a moderate but meaningful impact.

Abstract in brief

  • Basic cognitive research helps explain how various factors like packaging, glassware, lighting, and music influence our perception and experience of wine.
  • Experiential wine studies show that multisensory elements, such as ambient lighting and background music (sonic seasoning), can significantly alter how we perceive wine’s qualities like sweetness and body.
  • These insights have practical applications for wine marketing and also provide valuable understanding about multisensory perception that can be applied to other food and beverage products.]

Top posts

Most liked on X and Bluesky
Sami Gülgöz
@sgulgoz · X

I think I found my new research area: Wine psychology: basic & applied (https://t.co/JeXXi5NIh3) / Sanırım yeni araştırma alanımı buldum: Şarap psikolojisi: temel ve uygulamalı Thank you COVID-19

May 27, 2020 · 41 likes · 1 share · 8,054 followers View post →
DEC UNS Bahía Blanca
@ProgramaAEDuns · X

La propuesta de @ugemitch dispara aspectos interesantes sobre la psicología de gustos y elecciones. Este artículo, referido al vino, toca varios y hace una review de la literatura. https://t.co/sQoyljuAsq https://t.co/vzJK9ymcED

May 25, 2021 · 6 likes · 2 shares · 5,398 followers View post →
Sean Olive
@seanolive · X

Seems like fancy wine glasses are like expensive audio cables -- important to the experience when you are sighted and aware of them, but negligible to the taste and flavor of wine under blind conditions. Save your money and buy more wine.@TablasCreek https://t.co/cGU6dKKXpJ

Sep 23, 2021 · 6 likes · 1 share · 4,628 followers View post →
Carlos Velasco
@velascop · X

Wine psychology? Basic & applied research https://t.co/xxmOpLHQV9

May 13, 2020 · 6 likes · 3 shares · 2,962 followers View post →
Yana Kuchirko, Ph.D.
@yanakuchirko · X

I'm a psychologist who is also earning my diploma in wine. How did I not know there is a discipline for me until now? #psychologyofwine #venndiagram https://t.co/8dIb6hN2b6

Sep 29, 2021 · 4 likes · 2,680 followers View post →
goulagman
@goulagman · X

@Patchek92 @Monty_Brogan69 C'est a dire que c'est pas "une", c'est plus de l'ordre de la cinquantaine. J'ai pas cité celle qui montre les changements de perception en fonction de la musique d'ambiance choisie. Voilà 2 revues qui en listent beaucoup https://t.co/3c7JwuqoND https://t.co/5mkT1LYwVt

Oct 26, 2025 · 3 likes · 199 followers View post →

All mentions

goulagman
@goulagman · X

@Patchek92 @Monty_Brogan69 C'est a dire que c'est pas "une", c'est plus de l'ordre de la cinquantaine. J'ai pas cité celle qui montre les changements de perception en fonction de la musique d'ambiance choisie. Voilà 2 revues qui en listent beaucoup https://t.co/3c7JwuqoND https://t.co/5mkT1LYwVt

Oct 26, 2025 · 3 likes · 199 followers View post →
Micro Ball-peen
@ball_micro · X

@nw_nicholas This sort of question has been studied, specifically with respect to alcoholic drinks. In a nutshell, the specific chracateristics of the contents are not the only thing that affects our appreciation of said contents. e.g. https://t.co/NpadQ9Exkp

Dec 31, 2024 · 104 followers View post →
Yana Kuchirko, Ph.D.
@yanakuchirko · X

I'm a psychologist who is also earning my diploma in wine. How did I not know there is a discipline for me until now? #psychologyofwine #venndiagram https://t.co/8dIb6hN2b6

Sep 29, 2021 · 4 likes · 2,680 followers View post →
Zetq Dox
@slyat · X

RT @seanolive: Seems like fancy wine glasses are like expensive audio cables -- important to the experience when you are sighted and aware…

Sep 23, 2021 · 1 share · 47 followers View post →
Sean Olive
@seanolive · X

Seems like fancy wine glasses are like expensive audio cables -- important to the experience when you are sighted and aware of them, but negligible to the taste and flavor of wine under blind conditions. Save your money and buy more wine.@TablasCreek https://t.co/cGU6dKKXpJ

Sep 23, 2021 · 6 likes · 1 share · 4,628 followers View post →
Sean Olive
@seanolive · X

Wine's like audio: You can change its price, color, packaging, branding or the music played while tasting and it influences its perceived quality. You can observe these factors changing our brain before a drop is tasted. https://t.co/cGU6dKKXpJ

Sep 22, 2021 · 1 like · 4,628 followers View post →
Eugenia Mitchelstein
@ugemitch · X

RT @ProgramaAEDuns: La propuesta de @ugemitch dispara aspectos interesantes sobre la psicología de gustos y elecciones. Este artículo, refe…

May 25, 2021 · 2 shares · 31,152 followers View post →
DEC UNS Bahía Blanca
@ProgramaAEDuns · X

La propuesta de @ugemitch dispara aspectos interesantes sobre la psicología de gustos y elecciones. Este artículo, referido al vino, toca varios y hace una review de la literatura. https://t.co/sQoyljuAsq https://t.co/vzJK9ymcED

May 25, 2021 · 6 likes · 2 shares · 5,398 followers View post →
TheErrorBar
@BarError · X

story reported in The Daily Mail by Victoria Allen on 13/Mar/21 original science by Spence 2020: Cognitive Research: Principles and Implications https://t.co/wFNNZp3o30

Apr 13, 2021 · 293 followers View post →
TriggerHappy™
@Happy4Trigger · X

@colvieux @_pp_tm_ @kryptondaddy Uno che legge gli articoli stampati. Roba del medioevo. https://t.co/CiaDHG4Akw

Jul 10, 2020 · 3,370 followers View post →
Greg B Davies
@GregBDavies · X

Wine psychology: Basic and applied "Basic cognitive research can help to explain our response to wine, and the myriad factors that affect it." cc @JOHNDOWNESMW https://t.co/h42jvYjUh2

Jun 29, 2020 · 4,257 followers View post →
Emre Erdoğan
@urbanhobbit · X

RT @sgulgoz: I think I found my new research area: Wine psychology: basic & applied (https://t.co/JeXXi5NIh3) / Sanırım yeni araştırma alan…

May 27, 2020 · 1 share · 15,524 followers View post →
Sami Gülgöz
@sgulgoz · X

I think I found my new research area: Wine psychology: basic & applied (https://t.co/JeXXi5NIh3) / Sanırım yeni araştırma alanımı buldum: Şarap psikolojisi: temel ve uygulamalı Thank you COVID-19

May 27, 2020 · 41 likes · 1 share · 8,054 followers View post →
Koenfucius
@koenfucius · X

“More research on the influence of cognitive/perceptual factors on the purchasing and the tasting experience of wine than on any other food or beverage product.” What does it say about perception/experience, and how they can be modified? https://t.co/rQimVCdWp4 cc @GregBDavies https://t.co/gnjtm2G9DD

May 20, 2020 · 2 likes · 8,592 followers View post →
Hasan G. Bahçekapılı
@InsanEvrim · X

Şarap psikolojisi: Oxford Psikoloji'den Charles Spence hangi şarapla hangi müziğin dinleneceğine dikkat edin diyor. https://t.co/GAp6eeLyBF

May 18, 2020 · 1 like · 2,373 followers View post →
Trombone Poetry
@trombonepoetry · X

RT @ffelisberti: Wine psychology: basic & applied. Sonic seasoning = matching of music or #soundscapes with specific wines to accentuate or…

May 16, 2020 · 1 share · 1,056 followers View post →
Fatima Maria Felisberti
@ffelisberti · X

Wine psychology: basic & applied. Sonic seasoning = matching of music or #soundscapes with specific wines to accentuate or draw attention to certain wine qualities/attributes (eg sweetness, length, body), represents a rapidly growing area of study. #wine https://t.co/dza9efZtxr https://t.co/Fc8NR8RUy0

May 16, 2020 · 1 share · 1,887 followers View post →
Springer Psychology
@SpringerPsych · X

Something to read during today's happy hour: #wine #psychology: new paper on (what else?) Wine Psychology: published in CRPI: https://t.co/jfA1JnZ5WZ @Psychonomic_Soc

May 14, 2020 · 6,432 followers View post →
Violeta
@violetcrown · X

RT @velascop: Wine psychology? Basic & applied research https://t.co/xxmOpLHQV9

May 13, 2020 · 3 shares · 528 followers View post →
Rafael Angel Romero
@rendezvousraff1 · X

RT @velascop: Wine psychology? Basic & applied research https://t.co/xxmOpLHQV9

May 13, 2020 · 3 shares · 413 followers View post →
Michael J. Proulx
@MichaelProulx · X

RT @velascop: Wine psychology? Basic & applied research https://t.co/xxmOpLHQV9

May 13, 2020 · 3 shares · 1,971 followers View post →
Carlos Velasco
@velascop · X

Wine psychology? Basic & applied research https://t.co/xxmOpLHQV9

May 13, 2020 · 6 likes · 3 shares · 2,962 followers View post →
Science and Wine Collecting: Do They Mix? | Psychology Today
Blogs

Cogn. Research 5, 22 https://doi.org/10.1186/s41235-020-00225-6. Mueller, S.M., 2019, “Bargains.” In Inside the Head of a Collector ...

Aug 24, 2024 View →
Multisensory Experiences and Technology in The Context of Wine ...
News

https://doi.org/10.1186/s41235-020-00225-6. Spence, C. (2022). Exploring group differences in the crossmodal correspondences. Multisensory

Feb 27, 2024 View →