March 2023 PMID 34312317

Vaping on TikTok: a systematic thematic analysis.

Tianze Sun, Carmen C W Lim, Jack Chung, Brandon Cheng, Lily Davidson, Calvert Tisdale, Janni Leung, Coral E Gartner, Jason Connor, Wayne D Hall, Gary C K Chan

Mentions

140
Peak: 15 in Jul 2021
across 6 sources since Jul 2021

Extended reach

53,674
potential audience

Total likes

28

Video views

113

Mentions per month

Jul 2021 – Sep 2023

Where it's discussed

  • News110 articles
  • X / Twitter24 posts
  • Facebook2 posts
  • Blogs2 articles
  • Bluesky1 posts
  • YouTube1 videos

AI synopsis

What people are saying

The collection shows a strong consensus that positive vaping portrayals on TikTok significantly influence adolescents, with users emphasizing the need for age restrictions and regulatory measures. Words like 'effective age restrictions' and phrases such as 'a failed 'harm reduction' mechanism' convey urgency, concern, and a call for action, reflecting both deep engagement and perceived high impact of the publication’s findings.

AgreementModerate agreement

Most comments highlight concerns about the positive portrayal of vaping on TikTok and advocate for regulation, showing general agreement with the study’s findings.

InterestHigh interest

The discussions demonstrate high interest in the topic, with users referencing advocacy campaigns, regulatory needs, and social impacts.

EngagementModerate engagement

Participants engage with the content by sharing opinions, calling for action, and referencing other campaigns, indicating moderate to deep engagement.

ImpactHigh impact

The discussions underscore significant concern about the influence of TikTok's vaping content on youth, suggesting a high potential for social change.

Abstract in brief

  • The study analyzed 808 popular TikTok videos related to e-cigarettes and vaping from January 2019 to November 2020, which collectively garnered over 15 billion views, with themes ranging from comedy and lifestyle to marketing and vaping tricks.
  • The majority of these videos depicted positive portrayals of e-cigarette use, with 63% of the videos being viewed over 11 billion times, highlighting the platform’s influence on adolescent perceptions about vaping.
  • The findings suggest that TikTok's popularity among youth and the prevalence of positively framed vaping content without age restrictions underscore the need for effective measures to limit adolescent exposure to such videos and reduce potential vaping normalization.]

Top posts

Most liked on X and Bluesky
Esteve Fernández
@StvFdz · X

“Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @TC_BMJ papwr: Vaping on TikTok: a systematic thematic analysis https://t.co/tGjy22lCju @tiktokcreators @tiktok_us

Jul 28, 2021 · 8 likes · 7 shares · 3,588 followers View post →
Macquarie University Public Health
@MQ_PublicHealth · X

Sharing another great #advocacy campaign from our #publichealth students. This one on tighter social media advertising regulations for e-cigarettes. @eSafetyOffice @DrBFreeman @SimonChapman6 @tobaccofreeaust @anna_kelly6 https://t.co/c1aglFx4BM

Oct 17, 2021 · 8 likes · 3 shares · 360 followers View post →
Charles A. Gardner, PhD
@ChaunceyGardner · X

Adults try to understand TikTok and fail. "Positively framed e-cigarette postings on TikTok ...have been viewed many times. Effective age restrictions are needed to reduce adolescents' exposure to videos that portray vaping positively. https://t.co/HpXiBo63j8

Aug 1, 2021 · 4 likes · 2 shares · 13,488 followers View post →
SRNT Oceania
@o_srnt · X

Vaping on TikTok: a systematic thematic analysis | Tobacco Control https://t.co/lfy2gfjkD8

Mar 31, 2023 · 3 likes · 1 share · 379 followers View post →
Harry Tattan-Birch, PhD
@TattanBirch · X

@LeonXiaoY @TianzeSun has done some great work on vaping content on TikTok so likely knows what the current situation is like better than I do. https://t.co/z0czrpdUxv

Sep 17, 2023 · 2 likes · 604 followers View post →
Society for the Study of Addiction
@SSA_Addiction · X

Vaping on TikTok: a systematic thematic analysis https://t.co/1GAcZMWnAc

Jul 29, 2021 · 1 like · 8,764 followers View post →

All mentions

Harry Tattan-Birch, PhD
@TattanBirch · X

@LeonXiaoY @TianzeSun has done some great work on vaping content on TikTok so likely knows what the current situation is like better than I do. https://t.co/z0czrpdUxv

Sep 17, 2023 · 2 likes · 604 followers View post →
Yael Bar-Zeev, MD, MPH, PhD
@yaelbarzeev · X

RT @o_srnt: Vaping on TikTok: a systematic thematic analysis | Tobacco Control https://t.co/lfy2gfjkD8

Mar 31, 2023 · 1 share · 1,586 followers View post →
SRNT Oceania
@o_srnt · X

Vaping on TikTok: a systematic thematic analysis | Tobacco Control https://t.co/lfy2gfjkD8

Mar 31, 2023 · 3 likes · 1 share · 379 followers View post →
Erica Stafford
@ericastaffordj · X

Vaping on TikTok: a systematic thematic analysis https://t.co/0TJJvnSvYE

Feb 20, 2023 · 10 followers View post →
Anna Kelly
@anna_kelly6 · X

RT @MQ_PublicHealth: Sharing another great #advocacy campaign from our #publichealth students. This one on tighter social media advertising…

Oct 25, 2021 · 3 shares · 8 followers View post →
Simran Paul
@simran_paul01 · X

RT @MQ_PublicHealth: Sharing another great #advocacy campaign from our #publichealth students. This one on tighter social media advertising…

Oct 17, 2021 · 3 shares · 13 followers View post →
Macquarie University Public Health
@MQ_PublicHealth · X

Sharing another great #advocacy campaign from our #publichealth students. This one on tighter social media advertising regulations for e-cigarettes. @eSafetyOffice @DrBFreeman @SimonChapman6 @tobaccofreeaust @anna_kelly6 https://t.co/c1aglFx4BM

Oct 17, 2021 · 8 likes · 3 shares · 360 followers View post →
Kushal Karia
@kushal_karia88 · X

RT @ChaunceyGardner: Adults try to understand TikTok and fail. "Positively framed e-cigarette postings on TikTok ...have been viewed many…

Aug 2, 2021 · 2 shares · 198 followers View post →
Rawg Slinkard
@Rawgster · X

RT @ChaunceyGardner: Adults try to understand TikTok and fail. "Positively framed e-cigarette postings on TikTok ...have been viewed many…

Aug 1, 2021 · 2 shares · 2,743 followers View post →
Charles A. Gardner, PhD
@ChaunceyGardner · X

Adults try to understand TikTok and fail. "Positively framed e-cigarette postings on TikTok ...have been viewed many times. Effective age restrictions are needed to reduce adolescents' exposure to videos that portray vaping positively. https://t.co/HpXiBo63j8

Aug 1, 2021 · 4 likes · 2 shares · 13,488 followers View post →
No Brainer
@NOBrainer_drugs · X

Vaping on TikTok: A failed 'harm reduction' mechanism being gratuitously promoted to a vulnerable demographic that doesn't need it? The addiction for profit industry continuing to promote harm #childrenfirst #preventdontpromote https://t.co/a1sNM7aQQt https://t.co/XX7fas9SJn

Jul 29, 2021 · 2,692 followers View post →
Society for the Study of Addiction
@SSA_Addiction · X

Vaping on TikTok: a systematic thematic analysis https://t.co/1GAcZMWnAc

Jul 29, 2021 · 1 like · 8,764 followers View post →
Society for the Study of Addiction
@addiction-ssa.org · Bluesky

Vaping on TikTok: a systematic thematic analysis https://tobaccocontrol.bmj.com/content/early/2021/07/14/tobaccocontrol-2021-056619

Jul 29, 2021 View post →
Marta Lima-Serrano
@marlimser · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 506 followers View post →
Alor Ruiz
@AlorEspecialis1 · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 883 followers View post →
Francesc Abella Pons
@siscoabella · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 542 followers View post →
Marco Cornejo Ovalle
@Cornejovalle · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 3,785 followers View post →
林芝上课/林芝上门/林芝上门服务/林芝外卖/林芝外送员/林芝外送媛/林芝服务
@Mireia86047266 · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 408 followers View post →
Miguel Barrueco Ferrero
@BarruecoMiguel · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 3,170 followers View post →
Francisco Lozano
@FrguezLozano · X

RT @StvFdz: “Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @T…

Jul 28, 2021 · 7 shares · 1,038 followers View post →
Esteve Fernández
@StvFdz · X

“Effective age restrictions are needed to reduce adolescents’ potential exposure to videos that portray vaping positively.” @TC_BMJ papwr: Vaping on TikTok: a systematic thematic analysis https://t.co/tGjy22lCju @tiktokcreators @tiktok_us

Jul 28, 2021 · 8 likes · 7 shares · 3,588 followers View post →
CHASS
@CHASS_Aus · X

#Report Vaping on TikTok: a systematic thematic analysis https://t.co/VKf5BkmfgQ https://t.co/XWqSV15UdV

Jul 27, 2021 · 3,639 followers View post →
Michael Farrell
@MichaelFarrellE · X

Vaping on TikTok: a systematic thematic analysis | Tobacco Control https://t.co/WNasVK2rzb

Jul 27, 2021 · 4,645 followers View post →
Isatou Sarr
@IsatouSarr4 · X

Vaping on TikTok: a systematic thematic analysis https://t.co/YQr4uQzd9s

Jul 27, 2021 · 1 like · 37 followers View post →
mywaypress
@mywaypress · X

Vaping on TikTok: a systematic thematic analysis https://t.co/vfFhF3uGlD

Jul 27, 2021 · 330 followers View post →