Evol Psychol March 2022 PMID 35331044

Perceived Effectiveness of Flirtation Tactics: The Effects of sex, Mating Context and Individual Differences in US and Norwegian Samples.

Leif Edward Ottesen Kennair, T Joel Wade, Miriam Tekeste Tallaksen, Trond Viggo Grøntvedt, Andrea M Kessler, Rebecca L Burch, Mons Bendixen

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Mentions

55
Peak: 18 in May 2022
across 6 sources since Mar 2022

Extended reach

1,613,510
potential audience

Total likes

14,305

Video views

179,936

Mentions per month

Mar 2022 – Jul 2025

Where it's discussed

  • X / Twitter43 posts
  • Blogs5 articles
  • YouTube2 videos
  • Facebook2 posts
  • News2 articles
  • Reddit1 posts

AI synopsis

What people are saying

The overall discussions reveal an appreciation for the study's insights, with examples such as mentions of humor being effective especially in long-term contexts, and sexual cues perceived as most effective by women in short-term scenarios. The tone varies from analytical to humorous, and the choice of words like 'most successful' and references to cultural differences underscore a genuine interest and deep engagement with the research’s implications.

AgreementModerate agreement

Most discussions recognize the study's findings, especially regarding how different tactics like humor and sexual cues are perceived in flirting across cultures.

InterestModerate interest

Postings demonstrate curiosity about which flirting tactics work best, reflecting moderate interest in social behaviors and cultural differences.

EngagementHigh engagement

Many comments analyze the study's results, mentioning specific tactics like humor and sexual availability cues, implying deep engagement.

ImpactModerate impact

The discussions highlight how the research influences understanding of flirting practices and social interactions, indicating a moderate perceived impact.

Abstract in brief

  • This study examined how men and women from the US and Norway perceive the effectiveness of different flirtation tactics across short-term and long-term mating contexts, considering individual differences like sociosexuality, extraversion, and religiosity.
  • Results showed that cues like sexual availability were seen as more effective when used by women in short-term contexts, while behaviors indicating generosity and commitment were more effective when used by men in long-term scenarios; humor was generally well-received, especially by men and in long-term contexts.
  • Cultural differences emerged in nonverbal cues like bodily displays and initial contact, but overall, the findings support the idea that flirtation functions as a universal strategy for signaling romantic or sexual interest across cultures.

Top posts

Most liked on X and Bluesky
Rolf Degen
@DegenRolf · X

Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts, while laughing or giggling at someone's jokes was judged an effective flirtation tactic for both sexes. https://t.co/tCJCz9ejxX https://t.co/SISXvV0IAt

Mar 25, 2022 · 73 likes · 14 shares · 69,514 followers View post →
ultraviolet
@raurublock · X

https://t.co/TwTPI2SNPo 異性の好意を惹くのに有効な戦術を、短期的な関係(ワンナイトとか?)と長期的関係の両方のコンテクストで調査した研究。この結果だと、「面白いユーモアを言って相手を笑わせる」よりも「相手のユーモアに対して面白そうに笑う」方が有効そうに思えるな

Dec 19, 2023 · 19 likes · 5 shares · 30,076 followers View post →
David Schmitt
@PsychoSchmitt · X

"large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST)...most robust SST hypotheses are supported in this study, in both samples as well as the total sample" #replication @ProfDavidBuss https://t.co/yijXOXVznS

Apr 2, 2022 · 18 likes · 4 shares · 12,442 followers View post →
Arjuna Sky Kok (
@arjunaskykok · X

Jurnal: https://t.co/OJBd1zi8WX https://t.co/Q0o2QFGbrK

Oct 22, 2023 · 17 likes · 16,424 followers View post →
William Costello
@CostelloWilliam · X

What flirting works? Sexual availability cues: more effective for women in short-term mating contexts. Cues to generosity/commitment: more effective for men in long-term mating contexts. Humour: more effective when used by men & in long-term contexts. https://t.co/apT5tewlsW

May 6, 2022 · 13 likes · 5 shares · 16,681 followers View post →
Coltan Scrivner
@MorbidPsych · X

@robkhenderson Probably also why laughter is a good flirting tactic https://t.co/OqvTVzQa26

May 12, 2022 · 6 likes · 1 share · 3,591 followers View post →

All mentions

Ziyaad Lundell
@LundellZiyaad · X

Perceived Effectiveness of Flirtation Tactics: The Effects of sex, Mating Context and Individual Differences in US and Norwegian Samples Paired with a short story on romance.

Jul 24, 2025 · 1 like · 66 followers View post →
杏杜
@aprikozejam · X

RT @raurublock: https://t.co/TwTPI2SNPo 異性の好意を惹くのに有効な戦術を、短期的な関係(ワンナイトとか?)と長期的関係の両方のコンテクストで調査した研究。この結果だと、「面白いユーモアを言って相手を笑わせる」よりも「相手のユーモアに対して…

Dec 6, 2024 · 5 shares · 504 followers View post →
that guy
@O_K_J_R · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Aug 11, 2024 · 14 shares · 1,838 followers View post →
PsikoBilim
@Psikobilim_ · X

Çalışmanın açık erişim adresi: https://t.co/EOck0EH8dB

Jul 24, 2024 · 2 likes · 1 share · 85,343 followers View post →
杏杜
@aprikozejam · X

RT @raurublock: https://t.co/TwTPI2SNPo 異性の好意を惹くのに有効な戦術を、短期的な関係(ワンナイトとか?)と長期的関係の両方のコンテクストで調査した研究。この結果だと、「面白いユーモアを言って相手を笑わせる」よりも「相手のユーモアに対して…

Dec 21, 2023 · 5 shares · 504 followers View post →
中島所長
@raptor_notice · X

Perceived Effectiveness of Flirtation Tactics: The Effects of sex, Mating Context and Individual Differences in US and Norwegian Samples (口説き文句の有効性の認知:米国とノルウェーのサンプルにおける性、交尾の文脈、個人差の影響) https://t.co/CmDfbSR1gF あと読む

Dec 19, 2023 · 704 followers View post →
みひろ
@hirostrous · X

口説き文句の有効性の認知:米国とノルウェーのサンプルにおける性、交尾の文脈、個人差の影響 https://t.co/V9djJ8uSEq

Dec 19, 2023 · 1 like View post →
ultraviolet
@raurublock · X

https://t.co/TwTPI2SNPo 異性の好意を惹くのに有効な戦術を、短期的な関係(ワンナイトとか?)と長期的関係の両方のコンテクストで調査した研究。この結果だと、「面白いユーモアを言って相手を笑わせる」よりも「相手のユーモアに対して面白そうに笑う」方が有効そうに思えるな

Dec 19, 2023 · 19 likes · 5 shares · 30,076 followers View post →
Javi Ciborro
@papayaykware · X

https://t.co/h6E03SD5Y4 Eficacia percibida de las tácticas de flirteo: Los efectos del sexo, el contexto de apareamiento y las diferencias individuales en muestras estadounidenses y noruegas

Nov 9, 2023 · 8,031 followers View post →
Arjuna Sky Kok (
@arjunaskykok · X

Jurnal: https://t.co/OJBd1zi8WX https://t.co/Q0o2QFGbrK

Oct 22, 2023 · 17 likes · 16,424 followers View post →
Dan54
@Dan5443035601 · X

RT @CostelloWilliam: What flirting works? Sexual availability cues: more effective for women in short-term mating contexts. Cues to gener…

Sep 5, 2023 · 5 shares · 13 followers View post →
Rahim Sajan (green check:)
@RahimSajan · X

Interesting- it comes down to smiling and eye contact! https://t.co/9mqJa9bI68

May 22, 2023 · 1,577 followers View post →
Soraya Paniagua ✏️ Periodista
@sorayapa · X

Anda, la mejor técnica para el coqueteo es... el humor. Así lo dice la ciencia ;) https://t.co/hHNblQeI0d

Jun 6, 2022 · 1 like · 7,308 followers View post →
Thomas K. Keenan
@explorerkeenan · X

All smiling, jovial, magnetic, and brainy personalities that I know... do not wear a fifteen foot radius aroma fortress. Considerable depth of western societies' behavioural trajectory, even without eye-contact. #NTNUnorway https://t.co/4ekzgPSywy

May 17, 2022 · 61 followers View post →
Yelbune
@Yelbune · X

RT @tedgioia: “Humor was rated as more effective when used by men and in long-term contexts, and least effective when used by women in shor…

May 14, 2022 · 2 shares · 55 followers View post →
Alexandre Delaigue
@adelaigue · X

RT @tedgioia: “Humor was rated as more effective when used by men and in long-term contexts, and least effective when used by women in shor…

May 14, 2022 · 2 shares · 16,618 followers View post →
Ted Gioia
@tedgioia · X

“Humor was rated as more effective when used by men and in long-term contexts, and least effective when used by women in short term contexts. However, laughing or giggling at someone's jokes was an effective flirtation tactic for both sexes….” https://t.co/laCPplRTcc

May 14, 2022 · 5 likes · 2 shares · 88,222 followers View post →
Nwoke Enugu ™
@ChukwuebukaEmj · X

RT @MorbidPsych: @robkhenderson Probably also why laughter is a good flirting tactic https://t.co/OqvTVzQa26

May 12, 2022 · 1 share · 2,101 followers View post →
Coltan Scrivner
@MorbidPsych · X

@robkhenderson Probably also why laughter is a good flirting tactic https://t.co/OqvTVzQa26

May 12, 2022 · 6 likes · 1 share · 3,591 followers View post →
おくさん/OKUSUN
@Astella6174 · X

▼最も有効なイチャイチャタクティクス https://t.co/nNaHdcmFOS 米国とノルウェーのサンプル。女性がセクシーな服装や体型を見せること、男性が寛大さを表現する戦略は異性に好意的に評価される傾向があった。また男女とも、相手のジョークに笑うことは効果的なテクニックであったとのこと。

May 7, 2022 · 2 likes · 1,184 followers View post →
Livio Tridoli
@LivioTridoli · X

RT @CostelloWilliam: What flirting works? Sexual availability cues: more effective for women in short-term mating contexts. Cues to gener…

May 6, 2022 · 5 shares · 83 followers View post →
William Costello
@CostelloWilliam · X

What flirting works? Sexual availability cues: more effective for women in short-term mating contexts. Cues to generosity/commitment: more effective for men in long-term mating contexts. Humour: more effective when used by men & in long-term contexts. https://t.co/apT5tewlsW

May 6, 2022 · 13 likes · 5 shares · 16,681 followers View post →
小橋昭彦
@a_kobashi · X

ノルウェーと米国で、異性の気をひくための行動の効果を比較。一晩か長い関係を望むかによっても違う。ユーモア最強。 Perceived Effectiveness of Flirtation Tactics: The Effects of sex, Mating Context and Individual Differences in US and Norwegian Samples , 2022 https://t.co/8irDw8ewUy

May 5, 2022 · 1 like · 1,005 followers View post →
Shapley Fürskyn
@shiva137 · X

RT @physorg_com: This kind of flirting works best @statuses https://t.co/YjCO23KCR9 https://t.co/ImnjO9itmb

May 5, 2022 · 2 shares · 221 followers View post →
Phys.org
@physorg_com · X

This kind of flirting works best @statuses https://t.co/YjCO23KCR9 https://t.co/ImnjO9itmb

May 5, 2022 · 5 likes · 2 shares · 1,020,512 followers View post →
Reddit Journal of Science
@rsciencejournal · X

Flirting is most successful when using humor, but not if you're a women looking for a short encounter - study on students US/Norway https://t.co/LLy5e5QjAA #science #social_science #humor #women #encounter #study

May 2, 2022 · 335 followers View post →
Education News
@Edjumicated · X

Flirting is most successful when using humor, but not if you're a women looking for a short encounter - study on students US/Norway https://t.co/WxB8Pv7OKR https://t.co/ixHolzEM2C

May 2, 2022 · 1 like · 6,269 followers View post →
Alexandra
@DigitallyDoll · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Apr 15, 2022 · 14 shares · 79 followers View post →
seekapsych.com
@seekapsych · X

Effectiveness of different flirting tactics: https://t.co/Sh9ac7Ynsh

Apr 11, 2022 · 148 followers View post →
Wallace's orangutan
@wsorangutan · X

RT @PsychoSchmitt: "large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST).…

Apr 3, 2022 · 4 shares · 8 followers View post →
Limor Gottlieb, PhD
@thatgirlevolved · X

RT @PsychoSchmitt: "large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST).…

Apr 2, 2022 · 4 shares · 778 followers View post →
Dr Mark Ord
@_mark_ord_ · X

RT @PsychoSchmitt: "large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST).…

Apr 2, 2022 · 4 shares · 342 followers View post →
William Costello
@CostelloWilliam · X

RT @PsychoSchmitt: "large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST).…

Apr 2, 2022 · 4 shares · 16,681 followers View post →
David Schmitt
@PsychoSchmitt · X

"large-scale study on perceived efficacy of flirtation tactics across two cultures using Sexual Strategies Theory (SST)...most robust SST hypotheses are supported in this study, in both samples as well as the total sample" #replication @ProfDavidBuss https://t.co/yijXOXVznS

Apr 2, 2022 · 18 likes · 4 shares · 12,442 followers View post →
that guy
@O_K_J_R · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 26, 2022 · 14 shares · 1,838 followers View post →
Jorge Martinez
@JorgeEduardoMP · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 1,304 followers View post →
Monkster™®
@monksterx · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 1,457 followers View post →
parker
@xparkerbyronx · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 186 followers View post →
Dr Mark Ord
@_mark_ord_ · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 342 followers View post →
Miguel DD林
@MiguelDDL · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 1,369 followers View post →
William Costello
@CostelloWilliam · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 16,681 followers View post →
Adam Bode
@AdamBode4 · X

RT @DegenRolf: Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts,…

Mar 25, 2022 · 14 shares · 546 followers View post →
Rolf Degen
@DegenRolf · X

Sexual availability cues were judged most effective flirtation tactic when employed by women in short-term mating contexts, while laughing or giggling at someone's jokes was judged an effective flirtation tactic for both sexes. https://t.co/tCJCz9ejxX https://t.co/SISXvV0IAt

Mar 25, 2022 · 73 likes · 14 shares · 69,514 followers View post →
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