Synopsis of Social media discussions

The discussions reflect interest in practical strategies for multimedia lecture design, such as keeping videos brief and highlighting important information, emphasizing usability and immediate application, which shows a moderate level of engagement and recognition of potential impacts on student learning.

A
Agreement
Moderate agreement

The responses generally agree that effective multimedia lecture design, incorporating principles like brevity and highlighting key points, enhances student engagement, as indicated by references to maximizing watch time.

I
Interest
Moderate level of interest

Participants show moderate interest in the topic, with discussions focused on practical suggestions for video design rather than in-depth theoretical analysis.

E
Engagement
Moderate level of engagement

The discussion demonstrates a basic but active engagement, with verbal hints towards applying these principles but lacking in detailed critique or discussion of empirical results.

I
Impact
Moderate level of impact

The shared advice suggests a belief that improved lecture design could positively influence learning behaviors, though explicit statements about the research's broader impact are limited.

Social Mentions

YouTube

8 Videos

Twitter

4 Posts

News

2 Articles

Metrics

Video Views

38,642

Total Likes

307

Extended Reach

43,167

Social Features

14

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  • Bingfeng Wan, CSCS RSCC MA
    @wanbingfeng (Twitter)

    RT @DohertyCailbhe: https://t.co/eXXXw6bQaq #PLOSONE when designing video lectures to maximise students' watch time, keep them brief, hig…
    view full post

    August 17, 2022

    4

  • Brian Mac Namee
    @BrianMacNamee (Twitter)

    RT @DohertyCailbhe: https://t.co/eXXXw6bQaq #PLOSONE when designing video lectures to maximise students' watch time, keep them brief, hig…
    view full post

    August 16, 2022

    4

  • UCD High Performance Gym
    @UCD_HPG (Twitter)

    RT @DohertyCailbhe: https://t.co/eXXXw6bQaq #PLOSONE when designing video lectures to maximise students' watch time, keep them brief, hig…
    view full post

    August 16, 2022

    4

  • Dr Cailbhe Doherty
    @DohertyCailbhe (Twitter)

    https://t.co/eXXXw6bQaq #PLOSONE when designing video lectures to maximise students' watch time, keep them brief, highlight important information and incorporate a video of yourself throughout demonstrating the learning material. Link to video lecture catalogue below... https://t.co/Tyw8ATaRvu
    view full post

    August 16, 2022

    16

    4

Abstract Synopsis

  • The study aimed to analyze university students' engagement with multimedia lectures designed using cognitive theory principles, focusing on signaling, segmenting, and embodiment.
  • Engagement was measured through three methods: surveys for affective engagement, YouTube analytics for behavioral engagement, and quiz scores for cognitive engagement.
  • Results indicated that combining the design principles improved overall engagement metrics, such as watch time and survey participation, but did not significantly impact quiz scores or survey responses.