Consumer preferences for the color of unprocessed animal foods.

Abstract in brief

• Consumer preferences for the color of raw animal foods vary widely depending on the product and region, influenced by demographic factors and cultural differences.
• There is a general trend toward preferring light and bright colors in beef, and pink in chicken, with uniform muscle color associated with higher consumer acceptance; honey consumers tend to favor dark golden yellow and amber shades.
• The review emphasizes the importance of understanding regional and product-specific color preferences, suggesting that future research should aim to precisely quantify colors linked to consumer choices to improve marketing strategies.]